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110 16th st, suite 940

Denver, CO 80202

303.260.7840

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  • Welcome to the new FiG!

    It's our 6 year anniversary and we’re excited to launch our all new website, get you up to speed on our latest projects, and share our full range of marketing capabilities.

  • The Davidsons

    Difference

    We recently launched a new site for our client Davidsons Liquors! Click to read about the great success it's had so far.Learn More

Petroleum Building Branding

Petroleum Building Branding

FiG took on the challenge of rebranding Denver’s historic Petroleum Building, once the home of the renowned Petroleum Club. The owners had recently completed a major renovation of the building and it was now LEED-certified for energy efficiency. The challenge was to present those two very polar messages (historic and modern) and also reach out to diverse potential tenants that would be a natural draw for the building given its proximity not only to energy and banking firms, but the state capital building and Denver’s municipal buildings. The new brand successfully merged the messages and FiG revamped their branded materials to align with the new look.

Maple St. Pie Branding

Maple St. Pie Branding

Reading with Bridget Branding

Reading with Bridget Branding

Amazing Moves Branding

Amazing Moves Branding

Founded in 2003, this Denver-based moving and storage company enjoyed steady growth from the start thanks to excellent service, value, and word of mouth referrals. The prevalence of the company’s distinctive red and black trucks around Denver didn’t hurt, either! In mid-2011 Amazing Moves began working with FiG to create an enhanced brand identity, leveraging their stellar reputation and the iconic trucks.

The first assignment was to produce a new logo that would leverage the recognizable colors and font from Amazing Moves’ current brand but take it further to better capture the essence of the company. FiG collaborated with the Amazing Moves leadership team and developed a logo that stayed consistent with the “classic” look of the company’s brand as portrayed on their trucks, with the addition of an elegant “classy” feel that reinforced the company’s record of premium service.

 

BLEUM Commerce Website

BLEUM Commerce Website

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Migrate Branding

Migrate Branding

CASE Branding

CASE Branding

Denver Community Credit Union Branding

Denver Community Credit Union Branding

Denver Community Credit Union (DCCU) had maintained the same branded look and feel for decades, but when their charter changed to add two counties to their service area it was time to rebrand. FiG was brought in to help, and immediately conducted extensive market research, including surveys and focus groups. DUCC agreed with FiG’s recommendation that the new identity incorporate a monogram icon that implied expansion with letter forms creating concentric circles. This was combined with the tagline “Reach Further,” connoting ambition and progress. FiG developed a series of posters for the credit union branches that introduced the brand to customers.

At the same time, FiG undertook a complete makeover of DCCU’s website. It was clear that the existing site was not user-friendly and difficult to navigate. The goals for the new site were to:

  • Reflect DUCC’s high level of customer service.
  • Quickly communicate the scope of DUCC’s services.
  • Encourage outreach to DUCC.
  • Grant secure access to members’ existing account information.

FiG developed a new website featuring:

  • A re-categorized top level list of services with easier navigation that quickly steered users to the right financial service product.
  • Customer e-banking account access directly from the home page.
  • Portals for loan applications and new accounts.
  • An interactive branch and ATM locator.
  • Social media streams with live updates of DCCU’s Facebook, Twitter, and YouTube sites.
  • Signup options for DUCC’s online Clear Money classes.
  • A search feature enabling users to quickly find the DUCC information they need.

FiG also created a mobile friendly version of the website with information on rates, locations, and more.

As DUCC’s media buying agency, FiG coordinated a radio advertising campaign focused on home equity lines of credit (HELOCs) targeting Denver, Adams, and Arapahoe counties. FiG created the ads and placed them on five carefully chosen radio stations. In order to track the traffic and conversion rates, each ad used a different phone number and URL. The ads had specific and limited calls to action, so they drew responses primarily from motivated borrowers with predictably high conversion rates.

  • 20.75% of site visitors completed the form
  • 32.08% were converted from a combination of form completions and phone calls

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Brad Nicol Branding

Brad Nicol Branding

CRMCulture Event Marketing

CRMCulture Event Marketing

An established software developer of CRM platforms, CRMCulture needed to make a splash at an upcoming developer conference, Aptean Edge, where the company planned to introduce the newest version of its Productivity Pack software (ProdPack). After learning more about the product, the company, the target audience, and the conference, FiG produced:

  • A two-minute eye-grabbing video featuring screen shots, testimonials, and key messages.
  • A brochure using the same themes as the video with somewhat more detail about the range of features of the ProdPack software.
  • A six foot retractable banner to draw attention to CRMCulture’s booth and the ProdPack software.

Portocol Branding

Portocol Branding

FiG worked with Portocol Business Strategies to develop their logo and brand portfolio. The logo concept was constructed around 3 fundamental ideas: “portal”, “protocol”, and “port of call”. Portal – as an 'entrance' or 'gateway' to better business, protocol – as a 'system' or 'structured path' to better business, and port of call – as a 'stop in your journey along the way'. The logo encompasses these ideas by incorporating the look of a portal, the structured flow of the objects/lines (protocol), and the objects passing through the “o's”, which represent ports of call. FiG then brought this concept full circle by building a color palette, adapting fonts, designing branded marketing collateral, and developing thoughtful content around sales materials.

CourtSide Consulting Branding

CourtSide Consulting Branding

CourtSide Consulting offers premier HR guidance for small companies, but the firm’s logo did not reinforce the company’s extensive scope of services. FiG created a logo that subtly reinforced the company’s brand. The new design used the primary letters in CourtSide’s name in the form of a maze, representing the essence of the firm’s consulting service: helping clients navigate HR management. The FiG team recommended staying with the orange and blue combination familiar to CourtSide’s clients, but changed the hues so that the colors were brighter and offered more contrast. This type of juxtaposition often is used to create tension, generating a degree of excitement, and draw attention. FiG received a MarCom Gold Award for this logo design.

Bruce Peterka Website

Bruce Peterka Website

Bruce Peterka has more than two decades of CFO experience as well as an extensive background in QuickBooks consulting and training. He came to FiG well aware that his website did not reflect this range of skills and expertise. FiG created a new site that not only informed Bruce’s potential clients of the advantages of working with his company, but the site was “cleaner,” more sophisticated, and far more professional in appearance. In the new website, bolder navigation leads visitors quickly to the information they need and users now see clear calls to action that lead to meetings and consulting sessions with Bruce.

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Personal Touch

Personal Touch

When Coyote Visions Employment Solutions became The Personal Touch Career Service, this career coaching company needed a new visual corporate identity and brand. FiG designed a logo that suggested a comforting and nurturing environment for those seeking a new job or career advancement. The clean, aesthetic design infers professionalism and the firm’s results-oriented approach to working with clients and employers.

Davidsons Liquors Branding

Davidsons Liquors Branding

Located in Highlands Ranch, south of Denver, Davidsons Liquors is one of the largest retail liquor stores in Colorado. Davidsons approached FiG looking for help to expand its distribution area and increase its draw in the immediate vicinity. In order to identify Davidson’s most valuable target market and the best messaging to help them reach these consumers, FiG:

  • Audited the current Davidson brand.
  • Conducted surveys and focus group interviews.
  • Analyzed and segmented the data. 

Abraxas Branding

Abraxas Branding

FiG’s iterative and collaborative logo design process proved to be exactly the right approach for Abraxas Emporium & Hookah Lounge. The Abraxas team offered some initial ideas around the themes of folklore, social eloquence, and what could be described as “geek culture.” After a final logo was approved, FiG went on to create business cards with a similar look and feel.

Why FiG is the choice of businesses just like yours.

  •  

    Define your audience

    Research your target audience in order to market efficiently and effectively.

  •  

    Develop your message

    Create a core brand and message that will resonate with your target audience.

  •  

    Deliver your message

    Maximize your marketing dollars to reach your audience for maximum effect.

If you consider your target market to be ‘everyone’, chances are you don’t really know who you’re selling to. Through market research and analysis, FiG can help narrow down your target audience and determine the best ways to reach them.
Creating a brand message that speaks to your target audience is an integral part of marketing your business. Through thoughtful and strategic creative, FiG can help you develop the right message – one that will make the most impact with your customers.
You’ve managed to perfect your brand, now what? Pushing your brand to market requires the right strategy. FiG can help you determine which marketing channels are going to give your business the widest reach and the best return on investment.

Your Success is Our Success.

Become a Part of Our Success Story.

Courtney Berg, CourtSide HR Consulting

Building a brand from scratch can be an uphill battle. With Zachary Rischitelli and the FiG team, it became much easier. They listened to our missi...

Clell Routson, RD Leadership

I want to thank you, and everyone involved at FiG, for the exemplary service I received in building my website. Not only was it completed in a time...

Mark Fay, USA Insurance Group

FiG took the time to truly understand our business goals and develop marketing solutions that fit our unique needs. From concept to execution, the ...

The Newsletter

Marketing tips and industry news once a month.

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Something clever and amusing here about talking

New FiG Blog: Choosing The Right CMS (Content Management System) – http://t.co/UE3vVmw19V
Google to Start Rewarding Sites with more Factual Content: http://t.co/buoHklN38A
New FiG Blog: Ad of the Month: http://t.co/q1XtMdf85M
Where would would #advertising be without #Photoshop? http://t.co/H0vfJBWL4V
@WoodyPaige will be at Davidsons Liquors in Highlands Ranch TODAY from 4-5! Stop in! @davidsonsliquor @TheSportsShow
 

Questions?  Call Us!

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303.260.7840

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