Google Advertising: An Ad Misplacement Mistake

March 22nd, 2017 by Marilyn Heywood Paige
Google Advertising

Recently, Google was called out for accidentally placing advertisements beside inappropriate and offensive content. In response, Google has announced its “three-pronged” solution to combatting ad misplacement by focusing more closely on policies, enforcement, and controls. Matt Brittin, president of business for Google and operations for EMEA, said earlier this week that Google is focusing on […]

Advertising on Amazon’s Echo and Dot

March 2nd, 2017 by Marilyn Heywood Paige
Advertising Agency

It seems that Amazon’s Echo is now getting into the advertising game. At the end of January, Amazon announced it would soon be adding paid advertising to its Echo and Dot devices. The announcement sent a wave of excitement through the advertising industry because Amazon has already sold 5 million devices since its original launch […]

Web Development: New Client: Red Cup Beverage Service

February 27th, 2017 by Marilyn Heywood Paige
web development project

Web Development Project for Redcup Beverage Service When you think about great coffee or tea, do you see your local café? Our new client, Redcup Beverage, is bringing that coffee house flavor to offices in the Denver metro area. Redcup offers fresh roasted coffee and organic teas, clean, fresh water and ice, and good-for-you snacks […]

Advertising Agencies Battle It Out In Super Bowl 51

February 22nd, 2017 by Marilyn Heywood Paige
Advertising Agencies Super Bowl Ads

While the Super Bowl is a match of athletic wits and prowess, the Super Bowl ads are, well the Super Bowl for advertising agencies. This year, thirty seconds of air time cost advertisers and advertising agencies between $5M – $5.5M. And with 111.3 million people watching, it wasn’t just huge dollars at stake; it was […]

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