In the last blog update I discussed corporate identity and today I wanted to touch on a subcategory of corporate ID: the logo. Your logo design can be a difficult component of your business’s marketing because it has to fit your company’s image perfectly and the process takes time…Think about Apple Computers, before the company developed the unforgettable logo that illuminates the top of mac books and sticks to car windows of Mac users, their original logo concept was much different. In 1976, the Apple logo was a dark sketch of Issac Newton reflecting under a tree. It wasn’t long before founder Steve Jobs realized the impracticality of such a logo, and hired a designer to make it much simpler and easily recognizable. Thus, the infamous rainbow-colored Apple logo was born. Once the rainbow-colored Apple logo was designed, it then went through two more iterations before developing the chic apple we all are familiar with today.
Why am I telling you this story you may wonder? I am telling you this because I want you to understand the amount of time and patience it takes to create the logo that is a perfect fit for your company. If Apple hadn’t redeveloped their logo multiple times they may not have been as successful as they are today. Their logo is an image that sticks in everybody’s mind and it has helped in the increased popularity of the company (yes, I understand that they also have super sweet products like the iPad but I’m just talking about logos here).
Logo design does not happen over night. Here at FiG, we have the skills to get you that perfect logo whether you’re a start up on a shoestring budget, check out our packages, or a company looking to create something on a grander scale. Take a look for yourself, check out some of out past clients on our portfolio page and you will see our professional designs first hand.We understand that logo design is not a 24 hour process and we are willing and able to take the time to help your company develop its logo! Contact us today with your inquires and let us help you create the unforgettable logo you want and need!