Your experience starts here with a view of a haunted mansion in the distance. On the left side there is a flavor graveyard, and on the right side you can see the evil pumpkin patch.

• The flavor graveyard, as the name implies, in which you can find past flavors of ice cream. You can click on the mausoleum and check out the "dead".

• The evil pumpkin patch allows you to build your own scarecrow. If you go farther to the right, you'll also find a corn maze. There you will find Halloween history, Halloween safety, coloring pages, crafts, and other small games.

Leaving the corn maze, now you might want to go into the haunted mansion. Once you enter the mansion, you'll find a myriad of rooms each with a different theme. It won't offer you crazy scares or keep you up at night, but it's a great interactive site for kids or adults, especially those that are kids at heart--who usually love ice cream!

Want to play for yourself: Click Here.

You might wonder how effective or useful this holiday website is. It has definitely increased Ben & Jerry's brand awareness. Not only do kids like it, but so do adults. If you search Ben & Jerry Halloween on Google, you'll find more than 10 pages of positive reviews. People enjoy playing on it, talk about it, and refering it to friends. If you think your business needs a holiday website, let FiG know, and we'll make it happen for you!