News
Archive for January, 2012


FiG Has Moved!

Tuesday, January 31st, 2012

FiG We've Moved

Denver brand agency FiG Advertising & Marketing has moved to a new location! You can now find us at 110 16th Street, Suite 940 on the south end of the pedestrian mall.  As the years have rolled by, FiG has continued to expand due to our award winning performance.  This has required us to seek additional office space that can accommodate our future endeavors.

This growth has been welcomed with the addition of a new Copywriter and Graphic Designer to the FiG team. We are proud to be heading in such a positive direction and appreciate all of our new and existing clients for all of their support.

We would love to show off the new place so feel free to stop by and check it out!  We may have a new office, but we are still the same team that is dedicated to providing you with the best Marketing & Advertising services in the industry.

The FiG Advertising team looks forward to continuing the quality work that has brought us to this point.

FiG-Winning AVA Awards of 2011

Monday, January 30th, 2012

Denver brand agency FiG Advertising and Marketing is excited to announce that we have won another international award–a gold AVA Awards for Amazing Moves‘ “Make Your Move Amazing with Amazing Moves” audio ad campaign, and an honorable mention for a Pro Bono ad that we did for Colorado Youth at Risk.

Amazing Moves Audio Ad

Colorado Youth at Risk

Colorado Youth at Risk Spanish

As a result-driven advertising and marketing agency, we at FiG have committed to ensuring the high quality of every project that we work on.  We are able to do this by effectively analyzing customers’ marketing situations, consistently striving for a breakthrough in practical & creative thinking and designing processes, and playing an emphasis on the customer’s needs.  This award is a public recognition that we have succeeded in carrying out this philosophy.

We would like to thank our clients who have entrusted us to develop and grow their brands.  We at FiG understand how truly important it is to earn that trust everyday.

What is AVA Awards?

AVA Awards is an international competition that recognizes outstanding work by creative professionals involved in the concept, direction, design, and production of media that is part of the evolution of the digital communication.  It is sponsored and judged by the Association of Marketing and Communication Professionals (AMCP), which consists of several thousand production, marketing, communication, advertising, public relations, and free-lance professionals.  There were over 1,700 entries from throughout the United States, Canada and several other countries in the 2011 competition.

 

Mobile Phone Marketing Tips

Monday, January 30th, 2012

Smart phones are everywhere these days which poses a serious opportunity for Marketers.  Intuition might have you using the same methods as with web content from a computer, but before you start spending money aimlessly there are a few things you ought to know.

Although users carry their phones with them throughout the entire day, they are only on them for minutes at a time.  This short attention span makes a huge difference compared with someone who is on a computer for hours at a time.  This means that you only have a few seconds to grab their attention. Using auto-playing video like you would on a desktop is NOT going to get it done.  Your phone’s slower connection will deter any users from content that takes too long to load.  Start by creating content that will load very quickly.  This will ensure that at least they are still around to see what you have to say.

In mobile phone marketing, it is also important to take note to the much smaller screen size you are dealing with.  Creating simpler content intended for these smaller screens will ensure that your target audience understands what you are presenting to them.  Being clear and concise is advantageous for this medium given the proposed limitations.

The other huge aspect of smart phones is the use of applications.  We’ve been told over and over that “there is an app for that.”  But knowing exactly how to tap into this trending facet is important to any company.  Advertising within applications like “Words With Friends” can be very effective, but remember to do it properly given the size and speed limitations mention earlier.

Creating applications on the other hand are costly and even more so to maintain with updated content.  They propose a clear advantage due to their ease of use since we are only one touch away from getting our information.  A reasonable alternative would be to offer a link to your MOBILE website as an App.  This eliminates the need to develop an expensive App and still puts the consumer only one click away from your content.

Understanding your medium is necessary to hitting your target audience in stride.  Taking advantage of the slight differences between a smart phone, tablet, and computer can result in serious effects on your company’s visibility.  Don’t take shortcuts when it comes to your business.

What Can SEO Improve For You-2 Year In Case Study

Wednesday, January 25th, 2012

 

Case Study SEO

If you don’t remember, a year ago we did a case study on our work for Ceramatec Inc.  The excellent performance of their new website and Search Engine Optimization (SEO) has extended their selection of FiG as their Denver SEO company of choice for another year.   Recently we revisited the project, and found the results have continued to improve even over the previous year’s tremendous results!

Goal:

  • Keep growing the website traffic in 2011
  • Maintain the content quality-reflect in pageviews

Service Solution:

  • 12 month SEO Effort
  • Improve Site Functionality

SEO Results:

SEO efforts resulted in continually increasing traffic.

Traffic Sources

Annual Growth Rate

All Traffic

17.24%

New Visitors

17.46%

Returning Visitors

16.63%

More specifically:

  • Google traffic increased 31.11%
  • Bing traffic increased 27.90%
  • Yahoo traffic increased 6.73%
  • Direct traffic increased 8.78%

Good content contributed to over 10% growth in pageviews in 2011:

Pageviews

Annual Growth Rate

Overall

11.79%

Unique Page views

12.09%

Do you need FiG to help improve your search ranking? Contact us to get started!