Archive for January, 2012

What Can SEO Improve For You-2 Year In Case Study

Wednesday, January 25th, 2012


Case Study SEO

If you don’t remember, a year ago we did a case study on our work for Ceramatec Inc.  The excellent performance of their new website and Search Engine Optimization (SEO) has extended their selection of FiG as their Denver SEO company of choice for another year.   Recently we revisited the project, and found the results have continued to improve even over the previous year’s tremendous results!


  • Keep growing the website traffic in 2011
  • Maintain the content quality-reflect in pageviews

Service Solution:

  • 12 month SEO Effort
  • Improve Site Functionality

SEO Results:

SEO efforts resulted in continually increasing traffic.

Traffic Sources

Annual Growth Rate

All Traffic


New Visitors


Returning Visitors


More specifically:

  • Google traffic increased 31.11%
  • Bing traffic increased 27.90%
  • Yahoo traffic increased 6.73%
  • Direct traffic increased 8.78%

Good content contributed to over 10% growth in pageviews in 2011:


Annual Growth Rate



Unique Page views


Do you need FiG to help improve your search ranking? Contact us to get started!

New Client Announcement – Artemis Vision

Wednesday, January 25th, 2012

FiG Advertising & Marketing is very pleased to announce that we will begin working with our newest client Artemis Vision.  As a machine vision software and integration company, Artemis Vision is turning to us to design a professional brand identity.

A brand identity is different from a brand image, which is what consumers think of and feel about a brand.  A brand identity on the other hand is assembled by the business owner and often reflects how the company wants their consumers to perceive the brand, products, and services they provide.

Overtime, consumers will be able to create their own perspective of a brand.  The more well-defined and well-communicated a brand identity is, the more likely that the brand image in a consumer’s mind and heart is similar to the original brand identity.  Therefore, having a clearly-defined and strong brand identity is important in any industry for any company at the very beginning.  Based on years of experience, we are confident that FiG’s team will complete this project with the utmost quality and timeliness.

How well defined if your brand identity?  Do you know how your customers picture your brand?  If you have any brand related questions, don’t hesitate to contact FiG for a FREE consultation and an improvement plan.

Creative Recruitment Lands You Creative Talent

Tuesday, January 24th, 2012

We all know advertising agencies are supposed to be creative, but that usually extends to the clients and not prospective employees.  The creative geniuses at Scholz & Friends decided to think outside the box, or in this case inside a pizza box, in order to steal Digital Creative talent from their competitors.

The idea, branded Pizza Digitale, was to team up with the local pizza shop Croque Master and added a “specialty” pizza whenever another agency’s employee ordered from them.  For over a four week period they added this extra pizza which was really just dough with sauce made into the shape of a unique QR code.  While QR codes can be hit or miss with some consumers, it’s easy to see why it would be very difficult to resist one made specifically for you.

This inventive little experiment apparently made a few impressions since they landed 12 job interviews with their competitor’s employees.  Scholz & Friends were finally able to add 2 new teams for their Digital Unit and also gained some always needed exposure along the way.  This is definitely one of the best creative recruitment efforts we have ever seen, and it only makes sense that it originated from an Advertising Agency.

Scholz & Friends has given all new meaning to being a creative agency.  They have shown that by going outside of the traditional landscape they can not only increase their talent pool, but also stand out in a highly competitive environment.  The stunt has most certainly shown prospective clients that their creativity extends beyond what is expected and moves into the realm of being unpredictable.  This is exactly the type of thinking that will get you noticed in an ever crowded marketplace.