Archive for January, 2012

New Client Announcement – Artemis Vision

Wednesday, January 25th, 2012

FiG Advertising & Marketing is very pleased to announce that we will begin working with our newest client Artemis Vision.  As a machine vision software and integration company, Artemis Vision is turning to us to design a professional brand identity.

A brand identity is different from a brand image, which is what consumers think of and feel about a brand.  A brand identity on the other hand is assembled by the business owner and often reflects how the company wants their consumers to perceive the brand, products, and services they provide.

Overtime, consumers will be able to create their own perspective of a brand.  The more well-defined and well-communicated a brand identity is, the more likely that the brand image in a consumer’s mind and heart is similar to the original brand identity.  Therefore, having a clearly-defined and strong brand identity is important in any industry for any company at the very beginning.  Based on years of experience, we are confident that FiG’s team will complete this project with the utmost quality and timeliness.

How well defined if your brand identity?  Do you know how your customers picture your brand?  If you have any brand related questions, don’t hesitate to contact FiG for a FREE consultation and an improvement plan.

Creative Recruitment Lands You Creative Talent

Tuesday, January 24th, 2012

We all know advertising agencies are supposed to be creative, but that usually extends to the clients and not prospective employees.  The creative geniuses at Scholz & Friends decided to think outside the box, or in this case inside a pizza box, in order to steal Digital Creative talent from their competitors.

The idea, branded Pizza Digitale, was to team up with the local pizza shop Croque Master and added a “specialty” pizza whenever another agency’s employee ordered from them.  For over a four week period they added this extra pizza which was really just dough with sauce made into the shape of a unique QR code.  While QR codes can be hit or miss with some consumers, it’s easy to see why it would be very difficult to resist one made specifically for you.

This inventive little experiment apparently made a few impressions since they landed 12 job interviews with their competitor’s employees.  Scholz & Friends were finally able to add 2 new teams for their Digital Unit and also gained some always needed exposure along the way.  This is definitely one of the best creative recruitment efforts we have ever seen, and it only makes sense that it originated from an Advertising Agency.

Scholz & Friends has given all new meaning to being a creative agency.  They have shown that by going outside of the traditional landscape they can not only increase their talent pool, but also stand out in a highly competitive environment.  The stunt has most certainly shown prospective clients that their creativity extends beyond what is expected and moves into the realm of being unpredictable.  This is exactly the type of thinking that will get you noticed in an ever crowded marketplace.

Ad of the Month – Wimpy Braille Burger – Word of Mouth Marketing

Friday, January 20th, 2012

We decided to start off this year’s Ad of the Month with an inspirational 3 minute spot from the fast food chain Wimpy.  Not many people knew that they catered to the visually impaired by offering braille menus, so Wimpy decided to do something special at the three biggest blind institutions.

Wimpy Chef’s made specialized burger buns using sesame seeds as braille so their customers would be able to read what they were about to eat.  These descriptions gave these people the ability to “see” their food before they ate it.  The look of joy on their faces as they read the message was a clear indication that a little extra attention goes a long way.

The selected few that got to eat these burgers were so impressed with the simple offering that they raved about it in their braille newsletters.  A story that started out as only 15 braille burgers, spread to over 800,000 visually impaired people.  Wimpy was able to demonstrate that they were aware of everyone’s differing needs and took the extra steps to make people feel accepted.

The unbelievable word of mouth that was generated from such a small group of people is what makes this advertisement so amazing.  Wimpy does an excellent job of reaching a niche market and letting them know that they are appreciated.  They were able to take advantage of needs that were not currently being met within the sight impaired community and are reaping some serious benefits.

Having the ability to generate Word of Mouth marketing amongst your target market is valuable for any business, but knowing how to do it can be difficult to achieve.  Wimpy recognized that even though they were supplying braille menus to this segment, not many people knew about it.  They decided to let people know by exceeding the expectations of a select few in hopes that they would tell others.

If you order a burger and receive a burger, then your expectations have been met and you likely won’t talk about it.  But if you can exceed, surprise, and amaze your customers, they will feel compelled to tell everyone they know about their story.  This concept is at the core of any Word of Mouth campaign.  When flash mobs first appeared on the scene, people were surprised and amazed so they talked about it.  If you want people to talk about your brand, contact FiG, and we will make your brand exceed, surprise, and amaze.

For Small Businesses, SEO is the Way to Go

Thursday, January 19th, 2012

A recent survey from a lead-gen company MerchantCircle/ has shown that Search Engine Optimization (SEO) is what small businesses find to be the most important marketing channel over traditional and social media.  If you take a step back and think about it, it’s pretty easy to see why this might be the case.

When searching for something on Google or Bing, most people don’t look beyond the first page or two of search results.  Being able to MOVE YOUR WEB PAGE higher up on this list is definitely a significant advantage.  These earlier spots receive a serious increase in web traffic which can generate leads for your business.  This is especially important for small businesses since they struggle with much smaller budgets.  SEO provides the opportunity to get more bang for your buck.

Keyword research is how you figure out exactly which terms to use in your SEO strategy.  Many site owners feel they know exactly which keywords are the most important, but they are often completely mistaken.  Giving your Agency the reins is the only way to ensure that you are not wasting time and money on a faulty strategy.  Since SEO is too important to leave to chance, working with the experts is crucial to developing the ideal strategy.

How fast your web page loads can also have an effect on search rankings. Google has made page speed as a part of their SEO algorithm in 201o, but site owners should be cautioned that this works in conjunction with the other methods. While you don’t want to sacrifice relevance just for speed, your SEO Agency should be able to optimize the two in order to give you the best SEO strategy.

The survey also asked small businesses which websites and services they were using to promote their business.  Facebook was a clear leader at 70% while Google and LinkedIn followed suit with 55% and 52% respectively.  SEO has started to include these social factors which are beginning to evolve into Social Media Optimization.  Google and Bing have both confirmed that Facebook and Twitter have an impact on search rankings.  Having the ability to properly incorporate both your SEO and Social Media strategies is becoming a necessity to enhancing your online presence. Contact FiG Advertising, your Denver SEO agency for help your search engine optimization strategies today.