518 17th St, Suite 260
Denver, CO 80202
We at FiG Advertising are very excited to announce that once the home of the biggest “Petroleum Club” in the world, the Petroleum Building in Denver downtown has become one of FiG’s most recent clients for a branding strategy project! This historical building is looking for a branding strategy that speaks to both its history & pride, and the up-to-date renovations, which have replaced obsolete systems.
The challenges that the Petroleum Building faces are two-fold. For starters, the brand has to present itself in two quite opposite positions: maintaining the history and pride that the building possessed from the late 90s while still reflecting the more recent upgrades and renovations to the building and its systems. The second challenge surrounds properly targeting four very different business categories that the building attracts. We must effectively utilize the brand to address and meet each segment’s needs without creating conflicts or confusion to other segments.
What we will do:
Tags: brand, brand design, brand position, brand refresh, branding, collateral, logo, Logo Design, new client announcement, Petroleum building, Petroleum Club
This entry was posted
Thursday, February 23rd, 2012 at
9:00 am and is filed under
Denver Branding Agency, Denver Marketing Agency, FiG Advertising and Marketing, FiG New Client Announcement .
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