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New Client Announcement: Maple Street Pie Company

June 14th, 2012 by Xiaoyan

The Maple Street Pie Company’s brand development and logo project has been very exciting and fun for our creative FiG team.  After several months of revision, we are now very excited to show you the final version of the logo!

The Client:

Maple Street Pie Company is a local provider of handcrafted pies.  The company offers pies at wholesale prices for local coffee shops and cafes in Denver (such as Fluid Coffee Bar, Biker Jim’s Gourmet Dogs and The Chef Driven Gourmet Food Truck), as well as catering and individual sales.

Design Concepts: Hand Crafted and Compassion

  • Hand Crafted: Every pie is handmade, and so are the logo and the font.  Our award-winning FiG team believes that a good brand identity carries the essence of the products.
  • Compassion: It is not just a pie that Maple Street Pie Company tries to see.  It is love and passion that makes their pie delicious and special.  The heart shaped diamond on top of the pie symbolizes the secret ingredient in every delicious pie that the company makes and sells–LOVE.  The company owners are not interested in just closing a business deal, instead they treat every business relationship sincerely and carry it to a level where they can call their clients “friends”.

Color: Creamy Delicious Color

  • The creamy orange color presents a perfectly baked delicious pie.
  • The turquoise is a unique blue that is usually used to describe a rare and valuable gemstone.  Here it symbolizes the valuable relationship that the company has with its customers.

Do you need a brand identity for your company?  Contact FiG to get a great one!

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