Say Hello to “X”: A Top Branding Firm in Denver Reflects on Twitter's Dramatic Change

Have you noticed the recent changes in Twitter's branding? The social media giant has undergone a significant brand transformation in July 2023, and it’s a BIG one. Branding plays a crucial role in the success of any company, and Twitter is no exception. Our branding firm in Denver was shocked to hear the news of a rebrand and we have some insights to share on the big change.

Why Local Search Optimization in Denver Matters

In today's digital age, having a strong online presence is crucial for businesses of all sizes. Whether you own a small local business or a larger company with multiple locations across several geographic areas, implementing local search optimization strategies can greatly enhance your online visibility and attract more potential customers in your area. If you don’t have a strategy in place for local search engine optimization (SEO), you may be seriously limiting the reach of your business. Let us explore the importance of local search optimization in Denver and discuss effective ways to maximize your online presence.

How Search Engine Marketing in Denver Could be Affected by Ad Tech Lawsuits

Search engine marketing (SEM) has become an essential component of modern-day marketing strategies. With the rise of digital platforms in recent decades, an increasing number of businesses have been investing heavily in search engine marketing in Denver to reach their target audience at the right time and the right place. However, recent lawsuits against Google's ad tech practices are leaving many unsure of how those legal challenges may affect their SEM efforts

DENVER – The National Cycling League (NCL), the first-of-its-kind professional cycling league, has announced the second race of its inaugural four-race series is set for Sunday, Aug. 13 at Dick’s Sporting Goods Park in Commerce City, Colorado, located just minutes from downtown Denver. Through a collaborative partnership with the NCL, Real FiG Advertising + Marketing spearheaded the PR efforts for this inaugural cycling series to increase awareness of the activity in the Denver metro area. Our marketing specialists leveraged our decades of industry experience and our partnership with long-time industry veteran, Shane Ferraro, to develop and coordinate the following Press Release alongside other PR activities. The following piece was originally published on PR Newswire

Standout AAPI Heritage Month Ads According to a Denver Media Buyer

Across the globe, May is recognized as Asian American and Pacific Islander (AAPI) Heritage Month – a time to celebrate the societal contributions and achievements of AAPI individuals. This year, a wide array of brands has stepped up to bat to highlight AAPI communities through creative advertising campaigns. As a Denver media buyer, we believe that only a few of these campaigns stand apart from the rest as truly inclusive and successful at pushing the narrative forward. 

2023 has presented an interesting shift in the advertising landscape for AAPI representation in which advertisers are genuinely celebrating the cultures and the successes of AAPI individuals. Let's take a look at two different ad campaigns that skillfully showcased inclusion and positive representation of the AAPI community. 

How Data Drives the Best Digital Advertising in Denver

Have you ever wondered how digital advertising agencies create effective campaigns? The answer lies in data. In today's digital age, data sets are an essential tool for marketers to achieve success in advertising. Thanks to social media and search engines, businesses can reach their target audience efficiently and cost-effectively. However, to make the most out of their digital advertising in Denver, businesses need to leverage data to make informed decisions and improve their marketing efforts.

This is where a knowledgeable agency, like Real FiG Advertising + Marketing, can make all the difference in creating value through data-informed ads.

The Future of Social Media in Denver: What to Watch Out For

How well connected are you with the trends surrounding social media and around the world? Are you aware of the latest big changes, events, and news in these digital communities? If not, you're missing out on a lot, and it could be harming your reach through social media in Denver.

Social media has changed the way everyone communicates and interacts with one another. Whether it's Facebook, Twitter, or Instagram, we're constantly connected to our friends, family, and even strangers from all over the world. Social media has become an essential tool for businesses and individuals alike to stay up-to-date on things going on in the world.

Analyzing Billboard Advertising in Denver for Colorado Sports Teams

The Denver Nuggets and Colorado Avalanche are two of the most beloved sports teams in Colorado, and they’re making waves this season. The NHL and NBA playoffs are in full swing, and both Colorado teams have made the cut following the regular seasons. The marketing strategies for both teams have been turning some heads too, and as a leading provider of traditional and digital advertising in Denver, we wanted to share our thoughts.

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