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Reading with Bridget Launch

April 29th, 2013 by Beth

After 21 years teaching Montessori, Bridget wanted to begin something that focused on one of her main passions, reading.  She believes we do not need to wait until a student struggles before implementing instruction that can be specified for the child’s needs.  Because of this, Bridget started Reading with Bridget, a tutoring program that puts tools in a child’s toolbox and works to support success in a number of areas including:

  • phonemic awareness instruction,
  • phonics instruction,
  • fluency instruction,
  • vocabulary instruction
  • and comprehension, which is the ultimate goal of reading

Bridget came to FiG in need of an identity for her program that was appealing to both students and parents alike.

How FiG Helped:

FiG started by creating a logo that was eye catching for students that was also sophisticated for parents.  We then created cohesive collateral pieces including:

  • business card
  • letterhead and envelope
  • and invoice template

The last piece of the brand identity puzzle for Bridget was a place for her tutoring program to be found – a website!  FiG continued the brands look and feel throughout the website, creating a place to find and reach Bridget.

FiG is very excited to launch the site and brand!  Check it out at readingwithbridget.com and let us know what you think!

If your company needs an identity or a refresh, contact FiG today!

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