Social media is so well integrated into our lives that we don’t stop to think about it anymore. For the young and the old, the rules of social communication have vastly changed. The communication decision process may look something like this: I want to talk to my daughter, well, Viber will reach her if she is out, in an hour she will most likely be on Facebook chat, well, I don’t like phone calls and she won’t read her email till tonight, so I better text her to get her attention. I am hoping to set up a video chat date with her and other family members. Impressive, right? Well, its now a daily, even hourly, process…enabling communication across the world.
I call this multi-level communication or social media marketing. Where we used to speak to each other directly, we now have many technological choices as well as many software choices for the messaging layered over the connection. The rise of social media in our lives has created an unprecedented connectedness. If you are feeling lonely, or if you need information, you don’t need to reach very far.
The rise of social media “laid the gauntlet” for those in business. At one time multi-media messaging meant TV ads or phone call campaigns, perhaps a little email. Now business owners have moved on to embrace the Facebook, Twitter, Vine, You Tube and many more social media venues. As of yet, the one social media app to rule them all has not appeared.
Business intelligence took a little longer to catch up, but it is now possible to measure the impact of social media on your business. Businesses across the world have changed their processes to embrace multi-level communication and business intelligence. Many now leave part of their budget for responding to new technology and immediate social media communication. (Remember Oreo’s “You Can Dunk in the Dark” during the 2013 Superbowl blackout?)
If you need to move your business to the new multi-level communication paradigm, FiG is here to help, just give us a call.