News
Archive for December, 2013


Top Ads of 2013

Friday, December 27th, 2013

It’s been a long year of ads – the good, the bad, the ugly, and the awesome – and this month for our ad of the month, we decided to reflect on some of FiG’s advertising work as well as share a few of our favorites created by others this year.

Top FiG ads of 2013
While we have shared a few of our award winning designs and videos, we have not had a chance to share some favorite print ads produced by our creative team, so here they are!

Brad Nicol Photography:
Brad Nicol Photography needed an ad to place in an architecture industry magazine, so he asked FiG to help!  Keeping the magazine’s readers in mind, FiG created a simple layout using an image from Brad’s portfolio which highlights his architectural work.

Amazing Moves:
Amazing Moves has been a client for a few years now, and this fall they came to us in need of a print ad for the Sportsmans Expo happening this January 2014.  Keeping the expo’s attendees in mind, FiG created an ad that would appeal to the audience while speaking Amazing Moves message.

Reading with Bridget:
Bridget is a reading tutor who offers programs to children at home or a location that works for you.  She was placing an ad in the newspaper and asked for FiG’s design help.  Our creative team came up with a lighthearted concept with a clear call to action.

Davidsons Liquors:
As you may remember, FiG recently became Davidsons Agency of Record, and our first task was creating holiday advertising.  Our team worked off the concept “wrap it up with Davidsons,” creating ads for the Pepsi Center and Sports Authority Field.

View the slideshow to see all the finished print ads!

Staff Favorite Ads of 2013
Here are FiG, we watch a lot of ads.  After reflecting on those we have seen this year, we chose two ad campaigns that stood out and were remembered the most by our staff.

It was a great year of advertising and we will be interested to see what comes out of agencies in 2014, starting with the Super Bowl!

Did you have a favorite ad or campaign this year?  Tell us about it, we are all ears!

New Client Announcement: Primeflex

Thursday, December 19th, 2013

Primeflex Logo

The Client:

FiG is excited to announce our new relationship with Primeflex, a label printing company located in Englewood, Colorado!

Primeflex designs and prints custom labels and packaging mainly for consumer products, but with a specialization in flexible packaging solutions. They operate out of Englewood but have the ability to print and design labels for clients across the country. We’re especially excited to start working with Primeflex because of their reputation for solving unique label-related problems for their clients.

The Project:

FiG will be working with Primeflex on a new website and ongoing SEO. The current website has served Primeflex well for many years, however they are looking for a modern update with a sleek design – to which FiG will provide! FiG will also be leveraging online content and performing ongoing SEO for the website to try and drum up more online business leads.

We’re very excited to start working with the team over at Primeflex, so stay tuned to see the brand new website launched!

2013 MarCom Awards

Tuesday, December 17th, 2013

FiG is excited to share our 2013 Marcom Awards!

The MarCom Awards are a creative competition for any involved in the concept, writing and design of print, visual, audio and web materials and programs.  MarCom receives about 6,000 entries per year from corporate marketing and communication departments, advertising agencies, PR firms, design shops, production companies and freelancers from around the world.

This year, we submitted three pieces:

  • Colorado Association of School Executives, or CASE, Whitepaper in the Design (Print)/Annual Report category

  • Denver Community Credit Union Rebranding in the Marketing/Promo Campaign/Branding Refresh category

old brand vs. new brand

  • Point of Pride business card (with new logo design) in the Design (Print)/Business Card Category

     

FiG was honored to receive two Gold MarCom awards, one for the CASE Whitepaper design and the other for the Denver Community Credit Union Rebranding.  We also were happy to receive an honorable mention for the Point of Pride business card design!

A big thank you to our production and design team for all their hard work throughout the last year.  FiG is dedicated to providing our clients the best and most representative work, first making sure it speaks to their audience and second making sure it looks pretty darn good.

Encouraging the Next Generation of Coders

Monday, December 16th, 2013

Today, only 1 in 10 schools are teaching computer science, or 90% are not.  Whichever way you look at it, that is a lot of not learning a skill that is only growing in importance and need in today’s tech driven world, so some are looking to change it.

Last February, Code.org, a website with tools for students and teachers to learn to code, launched along with the video “What Most Schools Don’t Teach” featuring industry celebrities from Bill Gates to Mark Zuckerberg and even a few surprise coders such as Chris Bosh of the Miami Heat.  The video’s purpose, as well as the website, was to encourage kids to learn to code.  Twelve million views and eight months later, Code.org is now a national network of adovcates working to bring computer science to shools across the country.

Code.org’s latest campaign, called the Hour of Code, was part of last weeks annual Computer Science Education Week.  They partnered with Computing in the Core to produce hour long coding tutorials, encouraging teachers to put aside their regular lessons, giving their students an hour of time to code.  The programs provided an interactive introduction to coding filled with well known video game characters, video clips from Gates and Zuckerberg, along with encouragement from President Obama.

Fast Company reported that Hadi Partovi, creator of Code.org, said the goal of this campaign was “to remove the veil between regular people from the Bill Gates and Mark Zuckerbergs of the world.”   As of December 9th, 4.5 million kids in 30,000 Kindergarten through 12th grade classrooms in 160 countries were set to try the Hour of Code.  According to the Computer Science Education Week website as of writing this, 547,726,830 lines of code have been written by students and 16,607,615 have learned an Hour of Code. (That number changed by the time I was done writing and refreshed the page).

As an advertising and marketing agency that uses code on a daily basis, it is easy to see the importance of this push.  If kids do not learn computer science skills, who will be the next generation of coders?  No matter what industry one works in, these skills are only becoming more important.  The initial video does a great job of sharing that it doesn’t take a genius to code, it just takes a little time and interest.  See for yourself below and check out the websites linked above for more information and insight.