Comment

New Project: CoorsTek Medical Brand Messaging

March 7th, 2014 by Beth

FiG has had an ongoing relationship with ceramics company CoorsTek, and we are pleased to announce our assistance with their new division, CoorsTek Medical.

The Client:
CoorsTek is combining their efforts with an R&D, engineering, and manufacturing firm, along with a high-tech materials company, both of which specialize in medical devices, and together they will make up CoorsTek Medical.

The company will offer a true one-stop-shop for development of new medical devices and implants, taking clients from problems or product ideas all the way through engineering and manufacturing a solution.  The medical devices they produce are implantable and applications vary from Orthopedic to dental and much more.

The Project:
CoorsTek Medical is new to the market and came to FiG looking to establish their core brand messaging.  Throughout the project, we will audit various aspects of the existing brand and marketplace, and with that information establish brand guidelines and core messaging.  Additionally, FiG will create branded materials including a new website.

Check back for updates and to see the end results!

Leave a Comment