Media Buy: Prize Fighting Championship

May 23rd, 2014 by Beth

As you may know, FiG functions as the media agency for a number of our clients.  This month’s case study dives in to our recent media buy for client Fight To Win.

Media Buy:
On May 16th, they held the “Bakken Rumble” Prize Fighting Championship in Williston, North Dakota which featured 12 professional fights and they came to FiG to assist in getting the word out.   We were able to establish new media contacts, securing radio and TV advertisements, as well as a designing, printing and sending a direct mail piece.