Here’s 10 interesting statistics from the digital marketing world that have surfaces in the past week, including captivating Instagram numbers and research about where brand budgets are going.
• Companies will allocate 11.7% of their marketing budgets for analytics in the next 3 years, up from 6.4% currently, according to a Duke University study. The survey also found that mobile ads takes up 3% of marketing dollars but will triple to 9% in next 3 years.
• Using video, Nike has surged its Instagram following from 4 million to 12 million in the last ten months.
• There will likely be more brands sharpening their Instagram skills soon. Industry analysts predict that the mobile app will generate $5.8 billion in revenue in 2020, up from $700 million this year.
• According to Q4 2014 research, 20% of Google search links clicks were for shopping ads.
• In August-November last year, the finances app ‘Acorns’ relied on Twitter’s Tweet ads to generate downloads. The brand said that 1/5 of its downloads came from Twitter. Also, the company paid less than $4 per app install, which is significantly lower than the $8-10 that financial companies typically pay.
• The white-collar class is increasing within shopping demographics. Americans who had at least $250,000 in annual household income and discovered that 83% bought luxury goods online in the past year, according to MediaPost.
• A study by the Association of National Advertisers found that 58% of marketers had purchased native advertising in the past year.
• People constantly delete their mobile apps. But Ibotta seems to have solved the viewer-retention issue by giving people money. The company said that more than half of its 2 million monthly users opened the app 25 times in January.
• A 6,000-participant survey found that 83% of millennials would be open to recommendations from a brand on how to be more culturally aware, compared to 74%of baby boomers. The research is from the online publisher’s new internal consultancy for brands called MBGEnhance. MBGEnhance learned that 84% of the smartphone-loving Gen Y respondents sometimes felt overwhelmed by social media.