News
Archive for June, 2016


Ad of the Month: Donald Trump Elected World President

Monday, June 20th, 2016

The 2016 Presidential Election has been nothing, if not interesting. Donald Trump, the 2016 Presumptive GOP Candidate, has been one of the most “meme-able” social commodities of the year.

Exhibit A:Ad of the Month
Exhibit B: Ad of the Month2

The social media beating doesn’t end there. Mike Diva,”Maker of videos/music/memes/dreams,” takes viewers through a 90-second senpai-satire of Donald Trump elected as the “World President.”

Within three days of dropping the video, Mike Diva received over 13 million views on Facebook; 72K likes and 232K shares. The sheer unconventionality captivates viewers by pulling them through a kawaii rabbit hole with Donald Trump ruling the world.

Donald Trump Elected World President

The spot beings with a pan of a young girl’s bedroom that has its walls covered with Trump posters, a life-sized cutout of Donald Trump, and anime drawings of Trump scattered over her desk. A big-eyed, blue-haired girl lounges across her bed schoolgirl crushing over a photo of Donald Trump in her hand. The TV pops on with the announcement, “Trump Elected World President.”

The excited girl transforms into a Sailor Moon, Japanese fantasy looking character. She then transports into a cutesy universe of Donald Trump as the World President. She soars into an island of Trump puking a rainbow waterfall. She frolics through a forest of Trump heads dancing on the flowers of the trees. Lifted off into the pink sky of anime clouds, the girl rides a fuzzy dinosaur with a Trump head making his most infamous facial expressions. After a shot of turquoise fighter jets flying over a giant Trump statue lined with pink military tanks, it flashes several images of Trump making ridiculous and obscene gestures. One pose has Trump flashing the “Victory” peace sign. In another, he makes a sweetheart shape with his hands. In another, he is quite possibly saluting Hitler.

The young girl comes running to Trump’s arms for a big hug. The two, from the power of their hug, unite into a Transformer-like robot. The “Trump-former” builds up a large, pink wall topped with barbed wire and video cameras. The robot launches into outer space and flips around to face planet Earth and shoots lasers from its hands causing the world to explode into bits and pieces. The video ends with a female voice over, “Trump 2016.”

See the Spoof Commercial here: https://www.youtube.com/watch?v=ZbM6WbUw7Bs

Takeaways from Mike Diva

Whether you support Trump or not, the spoof is hilarious. Mike Diva capitalized on a contentious Presidential election as an opportunity to create pop culture art. However, the video seems to be more intent on providing a good laugh than making a political statement. And that’s what makes this our ad of the month. With so much commentary surrounding the presidential election, this video pokes fun at the spin itself.

Need a boost in your social media or content marketing campaign? Contact FiG Advertising to discuss your needs and get a quote.

Industry News: Stay Relevant with Twitter’s Algorithm

Monday, June 20th, 2016
Ten years ago, Twitter revolutionized the social media game and today they have over 1 billion registered users. Twitter recently launched some features that have the Twittersphere buzzing. Here we explain the changes, why they matter and what you can gain from these changes.

140-Character Expansion

The Change:

Visuals such as photos, videos and Gifs have grown exponentially in popularity by Twitter users. In the old version, Tweets that included visuals truncated the already limited 140-character allowance. Twitter responded to the shift to visual Tweets by boosting the character limit to 10,000 characters and effectively conceding to blogging instead of micro-blogging.

The Rationale:

Twitter is aiming to get users to remain within the walls of Twitter. Before the expansion, Tweets sent users to external links that were not limited to the 140-character count.

The Debate:

Twitter devotion derives from clever brevity necessitated by the 140-character limit. Users have even been posting dramatic hashtags such as “RIPTwitter” in retaliation of Twitter’s character limit adjustment. Users claim the change is defeating the purpose of the social media beast. Other Twitter users are rejoicing that they can post a visual without losing any characters.

Your Opportunity:

With our shortened attention span, brevity wins and always will. It is perfectly fine to mix up the length of your Tweets now that you have that ability. But to grab users’ attention, short Tweets have proven to be more effective. Images and other visuals make thumb scrollers hesitate, so take advantage of this to step up your visual Tweets.

Algorithms Granting Relevancy

The Change:

Twitter differentiated itself from the other platforms using a reverse-chronological feed. The new algorithm mimics Facebook’s newsfeed. It curates content from paid advertisers, contacts you interact with regularly, and subjects you have shown an interest in. The feed isn’t being changed entirely, but when Twitter users open their account, they see a “While you were gone” feature. This feature was launched last year to hone in on Tweets that people are more likely to engage with. Once the Twitter user is finished getting caught up their “While you were gone,” they can refresh the feed and return to the traditional, reverse-chronological feed.

The Rationale:

Twitter wanted to bring more current and relevant posts to users to keep them more engaged longer.

The Debate:

Rather than sifting through loads of information, users scroll through preferred information based on their activity history. The feed has been due for evolution being a live-feed, but some feel it is again, departing from the original value of Twitter. Some also argue that conversations can get confusing by being torn apart by individual popularity. It does give an option for users to turn off this feature through their settings. Marketers aren’t kicking and screaming with this change since their ads are pushed up in the feed.

Your Opportunity:

This algorithm extends the life of Tweets from a more engaged audience rewarding your strategic decision making. Each of your Tweets should be a landing page opportunity. Posting rubbish won’t give your account any engagement, therefore not populating the top of your audiences’ feed. Feed your followers what they want and they will be coming back for more.

These shifts at Twitter call for aggressive strategy and preparation to stay relevant and deliver results. Need help with Social Media management? Contact us today to help establish your brand’s social media presence.

Ad of the Month: JetBlue Tickles Traveler’s Fantasies

Friday, June 3rd, 2016

JetBlue, “Got New Yorkers to do the impossible: stop and look up.” JetBlue Airlines is making them stop in their tracks with an advertising campaign that uses real-time billboards. The real-time billboard uses Android and Google Maps API to create continuously updated information on a billboard. The LiveBoard lights up Times Square with current automobile traffic data to the JFK Airport and then the duration of a specified flight. This billboard is one piece in a series of advertisements promoting the convenience of traveling with a JetBlue card in your wallet.

Times Square Billboard

New Yorkers staring up at the lively billboard can see the down-to-the-second time it would take to get to the many destinations where JetBlue flies. JetBlue’s billboard doesn’t just feature travel times, they also incorporate their credit card into the story, reminding viewers that the JetBlue card can get them where they want to go, faster.

Social Media Integration

Of course, the billboard is meant to spark conversation both on and offline. To encourage online sharing and engagement, JetBlue gave people the opportunity to win free roundtrip tickets three times a day by being the first to tweet back #2XASWEEPSTAKES when the company sent out the signal to tweet to win.

National Ad Campaign

While the billboard is only in Times Square, JetBlue also produced a national TV commercial featuring the billboard. The 0:75 spot demonstrates the big idea behind the campaign. “With the new JetBlue credit card you’ll fly faster than you think.” The ad also portrays people on their smartphones tweeting to win the sweepstakes.

The Campaign’s Big Idea

JetBlue offers a set of credit cards to use toward everyday purchases to earn points toward the JetBlue Loyalty Program. Masterminded by Mullen Lowe, the campaign connects peoples’ inner travel fantasies with the JetBlue Card. By integrating the billboard, social media and TV ad, takes the bystander engagement beyond the Manhattan City limits.

Small Business Integrated Marketing Campaign

Of course, not every company has JetBlue’s marketing budget, but a good integrated marketing campaign doesn’t have to cost millions to get results. FiG offers cross-channel marketing strategies for small businesses that produce a robust return on your investment. Call us to discuss your marketing goals.

These three tactics are just a few in our large strategic toolbox. If your brand needs an update, we can make it more cohesive, compelling, and relevant. Call us to discuss your brand and your marketing goals.

Request A Quote

New Client Announcement: Denver Movement Center Revamp

Friday, June 3rd, 2016

We are happy to introduce our newest client, Denver Movement Center (DMC). We are working with them on a branding project that includes a new logo, business cards, and a direct mail campaign.

Denver Movement Center

Denver Movement Center is a massage therapy center that specializes in corrective massage for injuries. Located in the Virginia Village area of Denver, they treat pain at the source. Denver Movement Center prescribes corrective exercises and massage therapy tailored to the individuals’ needs. Not only do they help clients achieve greater comfort, but they also help them achieve optimal performance.

The Strategy

The Denver Movement Center focuses on therapeutic massage and pain interventions similar to physical therapy. Their team is passionate about helping people gain greater movement through a concentrated therapeutic approach. This passion is where FiG starts our branding efforts, strategically integrating this idea into the brand elements we create.

Logo

A logo is the visual representation of a company that should stand as a kind of visual shorthand for the business. The Denver Movement Center’s logo will employ the concept of the anatomical structures involved in the body’s movement. By abstracting from this idea and simplifying it into a cohesive design, we will imply body movement while referencing their therapeutic approach.

Business Cards

Entrepreneur Magazine correctly surmises that business cards are, “the best opportunity you have to market yourself or your business to a targeted and captive audience.” The redesigned logo will be featured on DMC’s new business cards for those important person-to-person branding opportunities.

Direct Mail

Direct Mail is still an effective means of reaching a targeted audience to generate leads. In fact, “ Direct mail response rates regularly outperform digital channels. Direct mail achieves a 3.7% response rate with a house list and a 1.0% response rate with a prospect list. All digital channels combined only achieve a 0.62% response rate.” With this direct mail campaign, we will define the audience, develop the message, and deliver it through the U.S. mail.

These three tactics are just a few in our large strategic toolbox. If your brand needs an update, we can make it more cohesive, compelling, and relevant. Call us to discuss your brand and your marketing goals.

Request A Quote