Archive for 2017

New Client Announcement: FiG Advertising + Optimum Networking

Tuesday, October 10th, 2017

Client Announcement: FiG Advertising Partners With Optimum Networking

Meet Our Newest Client


Optimum Networking offers business-driven IT solutions. Built on the foundation of understanding technological needs from a business perspective, Optimum Networking is the ideal solution for any company that is seeking customized IT solutions to streamline efficiency and productivity.

For Optimum Networking, though, it is not just about the installation. They take great pride in being a trusted advisor for their partners and offering consistent technical support – before issues ever become a problem! The first priority when working with Optimum Networking is successful technological solutions for your company that decrease costs and hassle.

Website and Logo Overhaul

Recently, Optimum Networking contracted out the creative work for their website and logo. After a complete redesign, making their website user-friendly and their logo unique and striking, they decided it was time to team up with an agency that could take their product and run with it. That is where we came in.

Search Engine Optimization

All the hard work of a new website is for nothing if there is no one coming to see it. FiG will be working with their front-end content and back-end coding to optimize the Optimum Networking website and drive the right traffic to the quintessential IT solution provider through search engine results.

Content Creation and Management

As the cliche goes, “Content is king.” In the constantly evolving industry of technology, it is important for Optimum Networking to stay on top of all the new trends. The brand’s blog is the perfect place to let consumers know that Optimum Networking is at the forefront of the changes in technology. FiG will be working with their content producers to keep fresh content on their website for consumers and search engines alike.

We are so excited to partner with Optimum Networking to fulfill their marketing needs. Stay tuned for the results!

Check out our client successes here. Want to be the next “fig” thing? Contact us to schedule a meeting and learn what FiG Advertising + Marketing can do for your brand.

Industry News: Facebook Ad Canvas Expands to Instagram

Monday, October 2nd, 2017

Industry News: Facebood Ad Canvas Expands to Instagram

Instagram As An Advertising Platform


Instagram has been making waves on the marketing scene for a while now. With more than one-third of the stories viewed by the platform’s 250 million daily users coming from businesses, Instagram is capitalizing on this interaction point and making it easier than ever for brands to engage with their consumers.

Instagram already allows for business profiles that offer the ability to create different types of content for a targeted audience and provide real-time metrics. Paid advertising for business accounts can be done within the app or through internal and external ad managers. In addition to that, businesses on Instagram now stand to reap the benefits of parent company, Facebook’s, unique marketing capabilities.

The Canvas ad format we originally saw on Facebook in February of last year was introduced as a way for brands to interact with consumers online without interrupting their social experience. A customizable, digital space, these canvases open from Facebook ads, allowing brands to create unique, full-screen, multimedia experiences for their consumers. Better yet, these digital ads load at record-breaking speed within the app itself – no more directing consumers to an external browser to learn more about a product.

So, What Does This Mean for Businesses on Instagram?

We have already seen immense growth from Instagram Stories, launching in August of 2016 and upending Snapchat with 36 percent more daily users in less than a year. The capability expanded to allow for advertising in March and will now introduce the Canvas ad format for business accounts as an extension of the story option. Users will now be able to swipe up on a sponsored Instagram Story to see branded additions to the initial story that are completely customized by the brand itself, allowing for product information, customer testimonials or anything else a marketer may want to share in conjunction with an ad or campaign. The fast loading format loads up to 10 times faster than other web browsers and users will not ever have to leave the application.

In addition to this, Instagram now allows business accounts to upload the organic content from their Instagram Stories to the Power Editor or Ads Manager where they can be repurposed as an ad later on. This adds the face filter, text tool and boomerang features to the other creative elements of campaigns that can be displayed across platforms – which is something Instagram Stories also now allows.

The Proof Is In The Pudding

Based on a split study done by Procter and Gamble’s SK-II, the influence of incremental exposure to brands campaigning through Facebook, Instagram and Instagram stories resulted in an additional 30 percent reach among the brand’s target audience. Thus, Instagram now provides the opportunity, though placement optimization, to capitalize on cross-platform campaigning at maximum cost efficiency.

These new advertising tools and opportunities offered through one of the most widely used social platforms is opening new doors for businesses on Instagram and their ability to engage with consumers.

Want to capitalize on this new social media feature? FiG Advertising + Marketing is dedicated to helping our clients get the best exposure on and offline. Find out what we can do for you.

Ad Of The Month: KIND Sugar Installation in Times Square

Monday, September 25th, 2017

Ad Of The Month: KIND Sugar Installation in Times Square

In late August, KIND, a “not-only-for-profit” snack company, started the conversation about child sugar consumption in the United States. The sugar dump installation included 45,485 pounds of sugar displayed in Times Square representative of the amount of sugar American children are consuming every five minutes. The mountain of sugar is surrounded by sugar sculptures of kids, created with sixty-four pounds of sugar each. The average eight-year-old consumes that much sugar in one year.


Erected in the middle of the night on August 22, the installation certainly made a statement. The American Heart Association recommends children consume about 100 calories (25 grams) of sugar each day, while KIND estimates that the average nine-year-old eats their weight in sugar every year.

The installation was designed to promote KIND’s new Fruit Bites, which mark the brand’s first move into the fruit snack category. Having already disrupted the norm in other snack categories known for minimal nutrition, such as breakfast bars, KIND is off to a notable start for their newest venture in healthy snacks. The new Fruit Bites are the first of their kind to be made with only fruit and with no added sugar. True to the brand image, the packaging proudly displays the ingredients of each flavor – five cherries and half an apple goes into the cherry apple flavored fruit bites. Each pouch comes packed with one full serving of fruit.

The Center for Disease Control and Prevention (CDC) notes that more than 40 percent of a child’s daily caloric intake is made up of empty calories from added sugars and solid fats. And although there has been an increase in the amount of fruits and vegetables consumed by children ages 2 to 18 years in the last decade, there is still a long way to go towards eliminating the excess added sugars in snacks and other foods. According to an interview with USA Today, KIND Health & Wellness Specialist, Stephanie Perruzza, R.D., hopes that this promotion for the brand’s new Fruit Bites will encourage parents to make more informed decisions regarding what they are feeding their children.

With 98 percent of users feeling an inclination to purchase a product after attending an event, such as this one, they are off to a great start with this experiential installation. In addition to KIND’s own outreach for the event, which included brand representatives in Times Square providing free Fruit Bites and branded flyers, as well as social media promotion on their own channels, it can be expected that a minimum of one-third of the passersby of this installation were taking photos or videos for their own social media channels.

Check out a video of the construction of the sugar mound on the KIND YouTube channel here.

Want to see your brand generate buzz like this? FiG Advertising + Marketing specializes in creating awareness that’s right for your brand. Find out what we can do for you.

What Is Virtual Reality and What Does It Mean For Marketers?

Tuesday, September 19th, 2017

What Is Virtual Reality and What Does It Mean For Marketers?

With the emergence of virtual reality (VR) software on the tech scene, potential users from all demographics are scrambling to become a part of the action. This leaves marketers wondering “What is virtual reality?” and “How can we incorporate our brands into this new technology?” and stay at the forefront of the ever-evolving industry.

So What Is Virtual Reality?

VR is some of the latest and greatest from the computer and gaming industry, bringing users a fully-immersive, 3-D simulation of almost any and every experience. From budget (and user) friendly options like Google Cardboard to brands dedicated solely to the craft like Oculus (which has since been acquired by Facebook), Virtual Reality is becoming increasingly available to a wide variety of audiences.


How Marketers Can Take Advantage

We can only anticipate the continued evolution of this infiltration of marketing into virtual reality, but for now, there are a couple of basic ways that marketers can go from wondering “What is virtual reality?” to getting their brands in front of viewers through this technology.

With each game or activity, there is an opportunity for marketers. The simplest of which is a sponsorship. This allows brands to align with any type of activity or content they so choose and have their logo appear for 5-10 seconds within the virtual reality experience. This option is minimally invasive for consumers and, when done right, can be highly effective in generating brand awareness.

A secondary option that allows for more engagement with the user are 360* video ads. As the technology to view evolves, so does the technology to create, allowing for brands to create an experience for consumers in conjunction with a virtual reality activity. This is the perfect opportunity to provide tours of a new location or promote an upcoming event.

With Computer Graphic (CGI) capabilities, the marketing opportunity evolves into branded Virtual Reality activities that can stand alone, bringing content marketing to a new level as brands customize experiences for their consumers.

New Technology Brings New Challenges

As with any new technology, we as marketers have to consider how effective we can be with our messaging on that specific platform. Some questions we have to consider, outside of “What is virtual reality?”, are:

  • How many people are actually using virtual reality technology?
  • Who are these people?

And most importantly,

  • How often are they using this technology?

Research firm, KZero, anticipates that up to 170 million people will be using VR software in 2018. Additionally, there are more than 250 applications currently available for different VR platforms and 200,000 developers have signed on to create apps for Oculus (The Motley Fool). Those numbers are not without obstacles, though.

As one would expect, the more you pay for a virtual reality system, the better the experience. Prices range from the $15 Google Cardboard that works with your smartphone, to stand alone software like Oculus reaching upwards of $400. With more than 55 percent of users lacking interest in purchasing a VR device because they do not find it “interesting or exciting,” we have to consider the limitations of the platform.

Secondly, 34 percent of users noted that if they wanted to experience something that is available in a VR program, they could also just experience it in real life. On the other hand, nearly two-thirds of U.S. internet users say that “using” a product via virtual reality would change the way they shop. This leaves marketers with both an opportunity to engage with consumers and a challenge to engage effectively.


What happens next?

The marketing opportunities with virtual reality software have only just begun. As the technology evolves, so will the strategies of reaching consumers on this platform. Before we know it, we will not be asking “What is virtual reality?”, we will have already mastered marketing in that space and onto the next evolution.

FiG Advertising + Marketing, a Denver advertising agency, stays at the forefront of digital marketing advancements to help our clients optimize their online presence. Check out some of our cutting edge work here.