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	<title>Brand Identity :: Marketing Communications :: FIG Advertising Blog</title>
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	<link>http://www.figadvertising.com/blog</link>
	<description>Brand Identity Development</description>
	<lastBuildDate>Fri, 18 May 2012 17:00:13 +0000</lastBuildDate>
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		<title>Brand Development Strategy &#8211; Pepsi</title>
		<link>http://www.figadvertising.com/blog/2012/05/brand-development-strategy-pepsi/</link>
		<comments>http://www.figadvertising.com/blog/2012/05/brand-development-strategy-pepsi/#comments</comments>
		<pubDate>Fri, 18 May 2012 17:00:13 +0000</pubDate>
		<dc:creator>Xiaoyan</dc:creator>
				<category><![CDATA[Ads]]></category>
		<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Advertising Agency]]></category>
		<category><![CDATA[Brand]]></category>
		<category><![CDATA[Corporate Identity]]></category>
		<category><![CDATA[Denver]]></category>
		<category><![CDATA[Denver Marketing]]></category>
		<category><![CDATA[Denver Marketing Agency]]></category>
		<category><![CDATA[FIG Advertising]]></category>
		<category><![CDATA[increase revenue]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Sustainability]]></category>
		<category><![CDATA[TV]]></category>
		<category><![CDATA[brand development]]></category>
		<category><![CDATA[live for now]]></category>
		<category><![CDATA[pepesi brand identity]]></category>
		<category><![CDATA[pepsi brand issue]]></category>
		<category><![CDATA[pepsi branding]]></category>
		<category><![CDATA[pepsi fight back]]></category>
		<category><![CDATA[pepsi refresh its brand]]></category>
		<category><![CDATA[pepsi slogan change]]></category>

		<guid isPermaLink="false">http://www.figadvertising.com/blog/?p=2316</guid>
		<description><![CDATA[We can&#8217;t imagine how hard it has been for PepsiCo&#8217;s marketing executives recently.  The soft-drink category has been in decline in U.S. for seven straight years, Pepsi was losing its consumers to competitors, and brand was drifting away from its loyal consumers.  Since last year&#8217;s soft-drink ranking came out, Pepsi has faced great pressure to [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>The Power of &#8220;Harvey&#8221; &#8211; The Power of TV Advertising</title>
		<link>http://www.figadvertising.com/blog/2012/05/the-power-of-harvey-the-power-of-tv-advertising/</link>
		<comments>http://www.figadvertising.com/blog/2012/05/the-power-of-harvey-the-power-of-tv-advertising/#comments</comments>
		<pubDate>Thu, 17 May 2012 19:00:02 +0000</pubDate>
		<dc:creator>Xiaoyan</dc:creator>
				<category><![CDATA[Ads]]></category>
		<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Brand]]></category>
		<category><![CDATA[Denver Marketing]]></category>
		<category><![CDATA[Denver Marketing Agency]]></category>
		<category><![CDATA[FIG Advertising]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[TV]]></category>
		<category><![CDATA[denver ad agency]]></category>
		<category><![CDATA[Harvey and rabbit]]></category>
		<category><![CDATA[power of tv advertising]]></category>
		<category><![CDATA[Thinktox]]></category>
		<category><![CDATA[TV Advertising]]></category>

		<guid isPermaLink="false">http://www.figadvertising.com/blog/?p=2307</guid>
		<description><![CDATA[If you have a dog, you know the power of puppy eyes.  How can you say no to those watery expectant eyes?  But for Harvey, the UK TV Marketing Organization&#8211;Thinkbox&#8217;s puppy, who has more than just puppy eyes&#8211;he has the power of TV Advertising!  Two years ago, Harvey&#8217;s &#8220;Dogs Home&#8221; TV commercial landed him with [...]]]></description>
		<wfw:commentRss>http://www.figadvertising.com/blog/2012/05/the-power-of-harvey-the-power-of-tv-advertising/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Brand Development Strategy &amp; Execution &#8211; Estes Park Medical Center &#8211; New Client Announcement</title>
		<link>http://www.figadvertising.com/blog/2012/05/brand-development-strategy-estes-park-medical-center-new-client-announcement/</link>
		<comments>http://www.figadvertising.com/blog/2012/05/brand-development-strategy-estes-park-medical-center-new-client-announcement/#comments</comments>
		<pubDate>Wed, 16 May 2012 17:27:07 +0000</pubDate>
		<dc:creator>Xiaoyan</dc:creator>
				<category><![CDATA[Brand]]></category>
		<category><![CDATA[Client Announcement]]></category>
		<category><![CDATA[Collateral Materials]]></category>
		<category><![CDATA[Corporate Identity]]></category>
		<category><![CDATA[Denver]]></category>
		<category><![CDATA[Denver Marketing]]></category>
		<category><![CDATA[Denver Marketing Agency]]></category>
		<category><![CDATA[FIG Advertising]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[brand audit]]></category>
		<category><![CDATA[brand development]]></category>
		<category><![CDATA[brand development strategy]]></category>
		<category><![CDATA[brand management]]></category>
		<category><![CDATA[competitive audit]]></category>
		<category><![CDATA[corporate identity redesign]]></category>
		<category><![CDATA[denver ad agency]]></category>
		<category><![CDATA[estes park medical center's project]]></category>
		<category><![CDATA[focus group interviews]]></category>
		<category><![CDATA[integrated marketing plan]]></category>
		<category><![CDATA[internet marketing company]]></category>
		<category><![CDATA[Logo Design]]></category>
		<category><![CDATA[logo redesign]]></category>
		<category><![CDATA[marketing plan]]></category>
		<category><![CDATA[new brand]]></category>
		<category><![CDATA[Rebrand]]></category>
		<category><![CDATA[rebranding]]></category>
		<category><![CDATA[refresh a brand]]></category>
		<category><![CDATA[surveys]]></category>

		<guid isPermaLink="false">http://www.figadvertising.com/blog/?p=2269</guid>
		<description><![CDATA[FiG is undertaking two large brand development strategy projects for Estes Park Medical Center, and, as recently announced, Denver Community Credit Union]]></description>
		<wfw:commentRss>http://www.figadvertising.com/blog/2012/05/brand-development-strategy-estes-park-medical-center-new-client-announcement/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Ad of the Month &#8211; Alcatraz Delivery</title>
		<link>http://www.figadvertising.com/blog/2012/05/ad-of-the-month-alcatraz-delivery/</link>
		<comments>http://www.figadvertising.com/blog/2012/05/ad-of-the-month-alcatraz-delivery/#comments</comments>
		<pubDate>Tue, 15 May 2012 19:30:11 +0000</pubDate>
		<dc:creator>Xiaoyan</dc:creator>
				<category><![CDATA[Ad of the month]]></category>
		<category><![CDATA[Ads]]></category>
		<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Advertising Agency]]></category>
		<category><![CDATA[Brand]]></category>
		<category><![CDATA[Denver]]></category>
		<category><![CDATA[Denver Marketing]]></category>
		<category><![CDATA[Denver Marketing Agency]]></category>
		<category><![CDATA[FIG Advertising]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[television]]></category>
		<category><![CDATA[TV]]></category>
		<category><![CDATA[ad of the month]]></category>
		<category><![CDATA[alcatraz]]></category>
		<category><![CDATA[creative promotion]]></category>
		<category><![CDATA[denver ad agency]]></category>
		<category><![CDATA[internet marketing company]]></category>
		<category><![CDATA[marketing experience]]></category>

		<guid isPermaLink="false">http://www.figadvertising.com/blog/?p=2295</guid>
		<description><![CDATA[What gives you a better experience than just giving you the experience?  Many times when I watch TV shows, I can&#8217;t stop wondering what if it happens to me.  This time, thanks to a great ad agency, audiences can really experience part of a TV show for themselves. To promote the first season of Alcatraz [...]]]></description>
		<wfw:commentRss>http://www.figadvertising.com/blog/2012/05/ad-of-the-month-alcatraz-delivery/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Brand Development Strategy &amp; Branding Guidelines &#8211; Denver Community Credit Union &#8211; New Client</title>
		<link>http://www.figadvertising.com/blog/2012/05/brand-development-strategy-execution-denver-community-credit-union-new-client-announcement/</link>
		<comments>http://www.figadvertising.com/blog/2012/05/brand-development-strategy-execution-denver-community-credit-union-new-client-announcement/#comments</comments>
		<pubDate>Mon, 14 May 2012 15:03:53 +0000</pubDate>
		<dc:creator>Xiaoyan</dc:creator>
				<category><![CDATA[Brand]]></category>
		<category><![CDATA[Client Announcement]]></category>
		<category><![CDATA[Collateral Materials]]></category>
		<category><![CDATA[Corporate Identity]]></category>
		<category><![CDATA[Denver]]></category>
		<category><![CDATA[Denver Marketing]]></category>
		<category><![CDATA[Denver Marketing Agency]]></category>
		<category><![CDATA[FIG Advertising]]></category>
		<category><![CDATA[Growth Business]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[brand development strategy]]></category>
		<category><![CDATA[brand project with credit union]]></category>
		<category><![CDATA[branding guidelines]]></category>
		<category><![CDATA[credit union rebranding]]></category>
		<category><![CDATA[denver ad agency]]></category>
		<category><![CDATA[denver community credit union]]></category>
		<category><![CDATA[focus group interview]]></category>
		<category><![CDATA[how to build a cohesive brand]]></category>
		<category><![CDATA[internet marketing company]]></category>
		<category><![CDATA[marketing research on brand equity]]></category>
		<category><![CDATA[new client announcement]]></category>
		<category><![CDATA[surveys]]></category>

		<guid isPermaLink="false">http://www.figadvertising.com/blog/?p=2278</guid>
		<description><![CDATA[We began working with Denver Community Credit Union (DCCU) on a website project.  And now thy want to expand the project to an entire brand development strategy]]></description>
		<wfw:commentRss>http://www.figadvertising.com/blog/2012/05/brand-development-strategy-execution-denver-community-credit-union-new-client-announcement/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Brand Re-Invention &#8211; Reimbursement Principles Inc. &#8211; New Brand &amp; Website Launch</title>
		<link>http://www.figadvertising.com/blog/2012/05/brand-re-invention-reimbursement-principles-inc-new-brand-website-launch/</link>
		<comments>http://www.figadvertising.com/blog/2012/05/brand-re-invention-reimbursement-principles-inc-new-brand-website-launch/#comments</comments>
		<pubDate>Tue, 08 May 2012 19:30:33 +0000</pubDate>
		<dc:creator>Xiaoyan</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Advertising Agency]]></category>
		<category><![CDATA[Brand]]></category>
		<category><![CDATA[Corporate Identity]]></category>
		<category><![CDATA[Denver]]></category>
		<category><![CDATA[Denver Marketing]]></category>
		<category><![CDATA[Denver Marketing Agency]]></category>
		<category><![CDATA[FIG Advertising]]></category>
		<category><![CDATA[web design]]></category>
		<category><![CDATA[Website Design]]></category>
		<category><![CDATA[Website Development]]></category>
		<category><![CDATA[brand denver]]></category>
		<category><![CDATA[brand refresh]]></category>
		<category><![CDATA[brand reinvention]]></category>
		<category><![CDATA[Brand Revitalization]]></category>
		<category><![CDATA[denver ad agency]]></category>
		<category><![CDATA[internet marketing company]]></category>
		<category><![CDATA[rebrand in denver]]></category>
		<category><![CDATA[website design]]></category>
		<category><![CDATA[website design in denver]]></category>
		<category><![CDATA[website development]]></category>
		<category><![CDATA[website redesign]]></category>
		<category><![CDATA[website redesign in denver]]></category>

		<guid isPermaLink="false">http://www.figadvertising.com/blog/?p=2215</guid>
		<description><![CDATA[Reimbursement Principles Inc. (RPI) has been a great client for the past three years!  What started with a need for Search Engine Optimization (SEO) expertise, eventually earned FiG a complete re-branding project with RPI.  The RPI re-branding involved market research, a corporate identity refresh, website redesign, collateral materials and other marketing support to reflect what their current customers think, [...]]]></description>
		<wfw:commentRss>http://www.figadvertising.com/blog/2012/05/brand-re-invention-reimbursement-principles-inc-new-brand-website-launch/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Award Winning Brand And Design &#8211; FiG Wins Hermes Gold Awards</title>
		<link>http://www.figadvertising.com/blog/2012/05/award-winning-brand-design-fig-wins-hermes-gold-awards/</link>
		<comments>http://www.figadvertising.com/blog/2012/05/award-winning-brand-design-fig-wins-hermes-gold-awards/#comments</comments>
		<pubDate>Mon, 07 May 2012 21:21:42 +0000</pubDate>
		<dc:creator>Xiaoyan</dc:creator>
				<category><![CDATA[Advertising Agency]]></category>
		<category><![CDATA[Brand]]></category>
		<category><![CDATA[Corporate Identity]]></category>
		<category><![CDATA[Denver]]></category>
		<category><![CDATA[Denver Marketing]]></category>
		<category><![CDATA[Denver Marketing Agency]]></category>
		<category><![CDATA[FIG Advertising]]></category>
		<category><![CDATA[award winning]]></category>
		<category><![CDATA[award-winning design]]></category>
		<category><![CDATA[denver ad agency]]></category>
		<category><![CDATA[Denver Advertising Agency]]></category>
		<category><![CDATA[denver award winning ad agency]]></category>
		<category><![CDATA[design award]]></category>
		<category><![CDATA[Gold award]]></category>
		<category><![CDATA[Hermes Award]]></category>

		<guid isPermaLink="false">http://www.figadvertising.com/blog/?p=2220</guid>
		<description><![CDATA[A book cover that FiG designed and a recent identity project that we did for Cutter Innovations LLC both won a 2012 Gold Hermes Award.]]></description>
		<wfw:commentRss>http://www.figadvertising.com/blog/2012/05/award-winning-brand-design-fig-wins-hermes-gold-awards/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Ford Parallel Parking 101</title>
		<link>http://www.figadvertising.com/blog/2012/05/ford-parallel-parking-101/</link>
		<comments>http://www.figadvertising.com/blog/2012/05/ford-parallel-parking-101/#comments</comments>
		<pubDate>Tue, 01 May 2012 19:30:59 +0000</pubDate>
		<dc:creator>Xiaoyan</dc:creator>
				<category><![CDATA[Ads]]></category>
		<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Brand]]></category>
		<category><![CDATA[commercial]]></category>
		<category><![CDATA[Denver Marketing Agency]]></category>
		<category><![CDATA[auto ad]]></category>
		<category><![CDATA[creative ad]]></category>
		<category><![CDATA[creative advertisement]]></category>
		<category><![CDATA[ford ad]]></category>
		<category><![CDATA[ford parallel parking ad]]></category>
		<category><![CDATA[ford parallel parking assistant]]></category>
		<category><![CDATA[ford paris ad]]></category>
		<category><![CDATA[ford pin-ball game ad]]></category>

		<guid isPermaLink="false">http://www.figadvertising.com/blog/?p=2209</guid>
		<description><![CDATA[Congrats to the worst driver in Paris!  Now, with Ford and Active Park Assist, parallel parking doesn&#8217;t have to be a game of pinball, because in all honesty, a pinball game with insurance companies just isn&#8217;t as fun. Remember when you first learned to drive?  Parallel parking was such a hassle!  For some people, parallel [...]]]></description>
		<wfw:commentRss>http://www.figadvertising.com/blog/2012/05/ford-parallel-parking-101/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Brand Development &#8211; CourtSide Consulting &#8211; New Client Announcement</title>
		<link>http://www.figadvertising.com/blog/2012/04/brand-development-courtside-consulting-new-client-announcement/</link>
		<comments>http://www.figadvertising.com/blog/2012/04/brand-development-courtside-consulting-new-client-announcement/#comments</comments>
		<pubDate>Fri, 27 Apr 2012 19:30:34 +0000</pubDate>
		<dc:creator>Xiaoyan</dc:creator>
				<category><![CDATA[Brand]]></category>
		<category><![CDATA[Client Announcement]]></category>
		<category><![CDATA[Collateral Materials]]></category>
		<category><![CDATA[Corporate Identity]]></category>
		<category><![CDATA[Denver]]></category>
		<category><![CDATA[Denver Marketing]]></category>
		<category><![CDATA[Denver Marketing Agency]]></category>
		<category><![CDATA[FIG Advertising]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[brand development]]></category>
		<category><![CDATA[brand development strategy]]></category>
		<category><![CDATA[brand to reflect company's expertise]]></category>
		<category><![CDATA[collateral material design]]></category>
		<category><![CDATA[corporate identity project]]></category>
		<category><![CDATA[denver ad agency]]></category>
		<category><![CDATA[identity project]]></category>
		<category><![CDATA[internet marketing company]]></category>
		<category><![CDATA[Logo Design]]></category>

		<guid isPermaLink="false">http://www.figadvertising.com/blog/?p=2197</guid>
		<description><![CDATA[FiG Advertising and Marketing is pleased to work with CourtSide Consulting on a new identity project. The Client CourtSide Consulting specializes in transforming day-to-day HR responsibilities and management issues into exciting and influential learning experiences.  Courtney Berg, owner and consultant, brings her extensive HR and operations background to clients with three core services: HR EasyLink, [...]]]></description>
		<wfw:commentRss>http://www.figadvertising.com/blog/2012/04/brand-development-courtside-consulting-new-client-announcement/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Sharing A Coke</title>
		<link>http://www.figadvertising.com/blog/2012/04/sharing-a-coke/</link>
		<comments>http://www.figadvertising.com/blog/2012/04/sharing-a-coke/#comments</comments>
		<pubDate>Wed, 25 Apr 2012 19:35:46 +0000</pubDate>
		<dc:creator>Xiaoyan</dc:creator>
				<category><![CDATA[Ads]]></category>
		<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Advertising Agency]]></category>
		<category><![CDATA[Brand]]></category>
		<category><![CDATA[Coca-Cola]]></category>
		<category><![CDATA[creative ad]]></category>
		<category><![CDATA[share a coke]]></category>
		<category><![CDATA[simple ad]]></category>

		<guid isPermaLink="false">http://www.figadvertising.com/blog/?p=2183</guid>
		<description><![CDATA[Coca-Cola has been bringing us together one soda at time since 1944.  Their advertisements have been funny, emotional, and inspiring.  Yet, sleek and innovative aren&#8217;t necessarily the first words to come to mind when thinking about the Coca-Cola brand.  Well, apparently their marketers think differently and this time they have caught us all off guard! [...]]]></description>
		<wfw:commentRss>http://www.figadvertising.com/blog/2012/04/sharing-a-coke/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
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