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Posts Tagged ‘brand’


Case Study: Web Design for Source Communications

Thursday, February 25th, 2016

Source Communications needed a new web design with improved functionality, better content and mobile optimization. Their goal was to increase sales interaction via online forms and phone calls. FiG analyzed Source Communications’ existing website and mapped out a digital marketing strategy that would increase traffic and sales leads.

Business Challenge: Focus & Clarity

Source Communications started as a cable assembly and wiring company in 1987. Since then, they expanded into designing, installing and maintaining security systems and designing and manufacturing custom retail checkout product lines. Straddling so many capabilities made it challenging for Source Communications to effectively message their value proposition to all their intended audiences. Their website had to convey their core business offerings and let visitors know where to find what they needed quickly.

Solution: Web Design & Development

The old website had broad “Products” and “Services” categories for cabling and wiring. They also had a separate site for security services. Their site was also not optimized for mobile devices:

website design

In the new design, we merged the two websites and streamlined their navigation bar into three core areas: Cabling, Security, and Product Lines. We also created large homepage banners directly linking to each category for easier navigation. These simple changes brought their capabilities under one umbrella and helped focus their brand:

website development

with mobile optimization:

mobile optimization

Solution: Digital Marketing & Content Strategy

The new website design made it easier for Source Communications to post client updates, announcements, and manage social media. FiG then rewrote site content for clarity and flow. We added keyword analysis, and goal and event tracking which allowed us to analyze and improve user interactions.

The Results: Increased Traffic & Page Views

The combined efforts resulted in increased traffic, page views, session duration, and sales conversions from the previous year. The most notable achievement was our ability to lengthen the time spent on our client’s website from 47 seconds to 2:26 minutes. This resulted in a 100% sales conversion through their contact submission form–outstanding for any digital strategy!

increased session duration

View Source Communications’ new site here and contact us to learn more about how we can improve your digital marketing strategy.

Real Fruit Packaging – Well Done Camp!

Wednesday, May 23rd, 2012

Real fruit-feeling packages have been a really fun area for package experts to work on.  Over the years, we’ve seen some creative packages that look and feel like the fruit inside:

fruit package

spring valley fruit package

Or packages that bring you the fruity experience before opening the bottle…

They are all innovative, interesting, and great, but none of them were real fruits… until Camp started their 2-year experiment to grow a real fruit “box”!

To vouch for their natural juice, Camp made and placed customized juice box molds around budding fruits.  After two years of waiting and improving, they successfully grew lemons, oranges, and guavas shaped as the cutest juicy boxes!

packaging

 

Branding + Website Case Study–Amazing Moves

Monday, February 27th, 2012
Old Amazing Moves Brand Presentation

Old Amazing Moves Brand Presentation

For a long time Amazing Moves Moving & Storage had successfully established themselves as a moving company that provides exceptional service and value, but they were lacking a brand focus that could properly leverage that in the larger community of consumers who had never used them before.  Their message lacked a common focus to convey their quality to potential customers.

Problem:

  • Amazing Moves was missing a distinctive mark that customers could latch on to.  They had their iconic red trucks, but no logo that would fully represent the brand image that would resonate with these customers.
  • Their website architecture was very clustered and was missing a clear goal or call to action.
  • Their brand presence lacked an emotional connection which was necessary to project the image of trusted Denver movers.

Amazing Moves realized their limitations and came to FiG for some answers.

Solutions:

After defining their audience and understanding their company, we developed an updated branding strategy that would reflect the fresh brand look & feel that they were looking for.

  • We started by delivering a new logo that captures the essence of their business while still remaining recognizable to their existing clients.
New Amazing Moves Logo Design

New Amazing Moves Logo Design

  • FiG then created new collateral that would demonstrate this updated image to their prospective clients.  A new logo alone was not going to be enough to fully encapsulate this fresh positioning in the minds of their prospects.  A cohesive brand is vital.
  • That is also why we redesigned their website to properly convey this new look, accommodate multi-media files, and improve the overall user experience to maximize conversion.
The new Amazing Moved Website

The new Amazing Moves Website

Result:

Amazing Moves’ website won a Marcom Gold Award in 2011.

The changes coupled with an on-going SEO and Conversion Analysis effort has produced very satisfying results for Amazing Moves:

In year over year traffic:

  • Web-traffic grew by 49.66%
  • Unique visitors rose by 47.72
  • Page views by 65.48%
  • Average time on site increased by 14%
  • Pages per visit increased 10%
  • “Request a Quote” and “Contact Us” form conversion rate has grown impressively into double-digits

We are extremely proud of the results from this project and look forward to helping others in similar situations.  If you are looking to revitalize your brand, do not hesitate to contact FiG for a consultation.