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Posts Tagged ‘Logo Design’


Denver Personal Trainer Gets A Branding Face Lift

Friday, December 8th, 2017

Boost 180 Fitness Logo

Run and Find Out What Happens was a fitness company run by personal trainer and running coach Michelle Golla. With goals of increasing her client base, Michelle came to us to determine the best course of action for taking her brand to the next level.

Market Research

In order to determine where a brand needs to go to find success, we have to understand the current brand positioning and that of the competitors in the marketplace. After conducting an in-depth analysis of the personal trainers and other fitness competitors in the Denver area and gathering qualitative data from current and past Run and Find Out What Happens clients, we were able to put together a comprehensive campaign plan.

Re-branding

One of the most overwhelming pieces of data that we collected through our market research was two-fold. First, competitors in the area marketed a wide variety of services, including one-on-one training and group fitness. Second, current and previous clients came to Run and Find Out What Happens for a variety of reasons. Our next step was clear, we needed to expand the brand.

Michelle has certifications as a personal trainer, running coach, and health and wellness expert. She is well versed in fitness through a number of methods and we needed to share that with potential clients. We started by re-naming Run and Find Out What Happens to be more inclusive of the services Michelle was capable of offering.

Boost 180 Fitness Is Born

Our creative team worked to find a name that would encompass the fitness capabilities of personal training and group training, as well as Michelle’s specialized education in running.

Did you know that the optimal running speed requires 180 steps per minute? This little-known factoid drove us in our re-branding of Run and Find Out What Happens.

New Logo, New Color Palette, New Website – Same Personal Trainer

With a new name, came a new logo. Our graphic designer created an abstract representation of the Boost 180 Fitness focus on getting active. The goal of this design was to communicate the simplicity of adding exercise into an everyday routine.

When it came time to select colors that would represent the brand, we knew Boost 180 Fitness would need an appealing palette that was energetic and exciting. The bright colors that were chosen illustrated a fun and laid-back personality that would accurately reflect the brand values.

Finally, it was time to put the brand work into action and develop a brand new website for Boost 180 Fitness. Implementing all of the digital best practices, we developed a comprehensive website that shared the value of working out with Boost 180.

We built out content for personal training, group training, and sports fitness training using keyword research to ensure that potential clients were able to find the site. Additionally, we simplified the site structure for optimal user-friendliness. Then, we instituted a regular blog that lived on the site to keep fresh, relevant content on the page at all times.

We are excited to launch the complete website here in the next few weeks. Check back in a few months to see the results analysis of the Boost 180 Fitness rebranding.


 

Are you a new company looking to make your mark? Or maybe an established company in need of refreshed branding? FiG Advertising + Marketing can help your organization stand out with unique, targeted, and relevant branding that carries through all of your communication for an effective marketing campaign.

Branding a New Payroll Services Company

Monday, October 3rd, 2016

Lodestar Tax and Accounting is a client that FiG branded back in 2013. Lodestar, “provides outstanding service to our clients because of our dedication to the three underlying principles of professionalism, responsiveness, and quality.” In the years since we branded them, their business has expanded, and they reached out to us recently to help them brand a new payroll company they are launching. This new service will offer cost-effective and comprehensive reporting and timely payroll administration.

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New Client Announcement: Wayfare Wellness

Friday, July 8th, 2016

We are happy to introduce, Wayfare Wellness, a new FiG client. Wayfare Wellness was a part of a downtown medical clinic operating under a different name, and they recently decided to branch off on their own. Our new client specializes in massage therapy to enhance the patient’s quality of life. Massage therapy contributes to injury recovery process, improves range of motion, softens inner scar tissue, and delivers overall therapeutic revitalization of the body’s muscles.
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New Client: Website Design for Amazing Moves

Tuesday, March 15th, 2016

website design

We’ve done it before and we’re doing it again! We are pleased to announce that Amazing Moves Moving and Storage has tasked FiG with creating a new website design.

Your Dedicated Denver Marketing Agency

Many of our FiG audiences know that Amazing Moves has been a customer since 2011. Over the years we have taken on branding, website design, social media, content marketing, digital marketing and SEO projects.

Why We Love Amazing Moves Moving and Storage

Amazing Moves is one of FiG’s most valued customers and success stories. What we share pride in and love to talk about most is how their growing success contributes to the Denver community. They are a locally owned business whose co-founders have a reputation for hiring, training, and cultivating an exceptional team of professionals. They also support multiple charities and are the gift that keeps on giving to the Denver economy. When you see their moving trucks throughout the Denver metro area, you know they are doing great work.

How It All Began: Branding and Website Design

It seems like yesterday they first hired us for a branding project. Their only requirement was that we incorporate color schemes and a logo design that would complement their red trucks. They wanted minimal changes to their existing trucks so they could avoid unnecessary cost expenditures. What we came up with was a simple, creative, and memorable logo that they could easily add to their trucks. We then designed a website to reflect their new brand.

What’s New in 2016

Fast forward six years, Amazing Moves has experienced year-over-year growth and have added designer services to make your move even more amazing. FiG will build their new website for better functionality, mobile optimization across all devices, and easier site navigation between residential, commercial, and designer services.

Stay tuned for the new design! FiG Advertising is your leading Denver marketing agency. Contact us to discuss how we can optimize your marketing strategy.