Posts Tagged ‘new client announcement’

Denver’s Fitness Scene Gets A WHOLE New Competitor

Monday, March 26th, 2018

New Digital Marketing Client Whole IntentWe are so excited to partner with Ashlee Van Buskirk to help with the development and branding of her fitness and nutrition company, Whole Intent. Ashlee is a Denver trainer, athlete, and nutrition enthusiast who wanted to share her expertise with the community. In order to expand her knowledge and brand, she came to us.

The Starting Line

Ashlee has spent her life in the health and wellness arena. From sports to nursing to competitive bodybuilding, she has well-rounded experience in a variety of the popular approaches to wellness. After achieving her Bachelor’s degree in Nutrition and Dietetics, Ashlee wanted to help people find a more sustainable way to implement a healthy lifestyle.

Naming A New Company

The first step to forging a connection with the community was to establish a brand identity. We dove into Ashlee’s experience, goals, and values to create a brand that was an accurate representation. We wanted the primary point of emphasis to be on Ashlee’s ability to help clients achieve a well-rounded and sustainable lifestyle through fitness and nutrition. Thus, Whole Intent was created.

Building Out The Brand

Logo Design

The next step was to design a logo. The clients of Whole Intent will achieve their goals by mastering three main pillars – fitness, nutrition, and wellness. Our graphic designer expertly crafted a logo that communicated the three essentials of the brand and complimented the name.

Mood Board

Following the design of the logo, we compiled a color palette and selected fonts and supporting imagery that conveyed the holistic message we wanted to communicate. At the center of this step in the branding process was a strategic mood concept: the brand message of Whole Intent would communicate the well-rounded and health-conscious mindset of both client and trainer. The brand is founded upon drive and dedication to self-improvement.

Developing Branded Assets

Wire Frame & Website Design

Once we had solidified the brand standards and message for Whole Intent, it was time to put them to work. Our designer built out a website that strategically facilitated action from prospective clients. Not only is the Whole Intent website functional but also aesthetically pleasing with a captivating design.

Business Cards

With the major digital assets under construction, traditional collateral was needed to begin Whole Intent’s infiltration into the community. Following the brand standards we established, eye-catching business cards were designed so that Ashlee could begin building up her client base and networking in the community.

Crossing The Finish Line


Search Engine Marketing

As the bones of the website are constructed, we will create informative website copy that is search engine optimized. This will allow the site to immediately gain traction upon its upcoming launch.

We will continue with the search engine optimization of the site through on-going content creation on a blog. Through this medium, we will have a platform to share upcoming events, industry news, and supplementary information that will establish Ashlee and Whole Intent as experts in the health and wellness field.

Social Media Marketing

To round out our marketing strategy, we will establish a presence for Whole Intent on relevant social media platforms to distribute owned and second-party content that will afford us the opportunity to engage with current and potential Whole Intent clients.

Stay tuned for the website launch and future projects that we will be creating for Whole Intent – Denver’s health and wellness expert.

We are passionate about helping brands in any stage of the branding cycle. Whether you are a new company who hasn’t even decided on a name yet or an established brand that is looking for a refresh, FiG Advertising + Marketing can support you through traditional and digital marketing efforts. Contact us for a consultation today.

Branding a New Payroll Services Company

Monday, October 3rd, 2016

Lodestar Tax and Accounting is a client that FiG branded back in 2013. Lodestar, “provides outstanding service to our clients because of our dedication to the three underlying principles of professionalism, responsiveness, and quality.” In the years since we branded them, their business has expanded, and they reached out to us recently to help them brand a new payroll company they are launching. This new service will offer cost-effective and comprehensive reporting and timely payroll administration.


New Client Announcement: Portocol Business Strategies

Thursday, September 11th, 2014

Portocol Business Strategies

We are pleased to announce our new client: Portocol Business Strategies

FiG has successfully helped to name the company and develop all of the company’s new branding & marketing collateral, including their logo and all new website.

About Portocol Business Strategies:

Portocol Business Strategies aims to be the number one business coaching, training, and consulting firm in Denver.

Coaching is generally offered to business owners, senior managers, and supervisors to change and improve behaviors and mental processes for overall improvement of the individual within the business.

Training is targeted to CEOs, managers, and department heads as a way to improve capabilities and knowledge and awareness of the business environment.

Consulting is offered to owners and managers as a way to establish processes and design new systems to create a sustainable business model that a small business rarely has the bandwidth and/or the experience to establish on their own. These services also include strategic planning and resource development.

Workshops and Seminars are provided as a marketing avenue but higher-value events are sold as an additional revenue source. These are fixed length classes providing a group learning environment on core business strategies and mental improvement.

A client can take advantage of any combination of these services so long as they are committed to following through and long term engagement.

To learn more about Portocol, visit their new website at

Portocol Website

Brand Development Strategy & Branding Guidelines – Denver Community Credit Union – New Client

Monday, May 14th, 2012

In March we started working with Denver Community Credit Union (DCCU) on a website development project.  That has been going very well, and now the credit union wants to expand the project to an entire brand development strategy!

The Current Brand:

As a local credit union, DCCU has focused its brand to attract people that live in, work in, or have a connection with Denver.   Leveraging a  community-oriented approach as well as lower loan interest rates and higher dividends, the current brand is well recognized by existing members, but isn’t clear to non-members in terms of the “local” / “Denver” boundary and “union” eligibility.

In addition, the messaging and execution of the branding guidelines has not been consistent over the years and doesn’t clearly convey how DCCU should describe the credit union, how different DCCU is from other credit unions, and DCCU’s core values.

Now that DCCU is expanding into other counties and redesigning the website, they realize it is important to have a cohesive brand development strategy to reflect the expansion and new website design.  Furthermore, well-rounded branding guidelines that connect with members and potential members will guide other marketing pieces to concentrate on the ultimate goal–making a difference for members by providing financial opportunities.

What FiG Will Do:

To create a brand that is recognized by existing members, favored by its employees, and speaks to the opportunity of the future, FiG and DCCU have to understand both what is working and what is missing.  The steps of the project that we will perform include but are not limited to:

  • Survey and Study
  • Focus Group Interviews
  • Various Marketing Audits
  • Logo and Collateral Materials Redesign

Check back later to see how the Denver Community Credit Union brand development strategy comes together!