Posts Tagged ‘radio ad’

Client Case Study: Denver Community Credit Union Radio Ad Campaign

Monday, September 30th, 2013

As you may recall, FiG has been working with Denver Community Credit Union for the past year, first on a website redesign followed by a re-brand.   The relationship has continued through an Agency Retainer and a few months ago FiG was chosen as the credit union’s Media Buying Agency, the focus of which has been on a number of radio advertising campaigns.

The Campaign:
The latest radio campaign aimed to promote Home Equity Line of Credit, or HELOCs, and had a very specific target audience within Denver, Adams, and Arapahoe counties.  Ads were created and played on five various radio stations with the intent of reaching a broader audience within those counties.  In order to track the conversion rate and which station individuals heard the ad on, each ad contained a different phone number and URL.  From there we were able to see which landing pages received the most traffic and which phone numbers received the most calls.

The Result:
Traffic to the landing pages was high-quality given the campaign was very geographically targeted.  The ads had specific and limited calls to action, drawing only those who were actively interested in the product.  The landing pages seemed to convert at a high rate:

  • 20.75% of visitors completed the form
  • combined 32.08% conversion based on total contacts (both form completion and phone calls)

Overall, given how specific the message was, this campaign successfully hit and drew in the target audience.  Through landing page and phone tracking, FiG was able to see conversion and Denver Community Credit Union was able to follow up with interested individuals in order to guide them through the approval process for a HELOC.

If you think you could benefit from an advertising campaign, whether radio, print ad, or other media, contact FiG to learn more about how we can help!

FiG-Winning AVA Awards of 2011

Monday, January 30th, 2012

Denver brand agency FiG Advertising and Marketing is excited to announce that we have won another international award–a gold AVA Awards for Amazing Moves‘ “Make Your Move Amazing with Amazing Moves” audio ad campaign, and an honorable mention for a Pro Bono ad that we did for Colorado Youth at Risk.

Amazing Moves Audio Ad

Colorado Youth at Risk

Colorado Youth at Risk Spanish

As a result-driven advertising and marketing agency, we at FiG have committed to ensuring the high quality of every project that we work on.  We are able to do this by effectively analyzing customers’ marketing situations, consistently striving for a breakthrough in practical & creative thinking and designing processes, and playing an emphasis on the customer’s needs.  This award is a public recognition that we have succeeded in carrying out this philosophy.

We would like to thank our clients who have entrusted us to develop and grow their brands.  We at FiG understand how truly important it is to earn that trust everyday.

What is AVA Awards?

AVA Awards is an international competition that recognizes outstanding work by creative professionals involved in the concept, direction, design, and production of media that is part of the evolution of the digital communication.  It is sponsored and judged by the Association of Marketing and Communication Professionals (AMCP), which consists of several thousand production, marketing, communication, advertising, public relations, and free-lance professionals.  There were over 1,700 entries from throughout the United States, Canada and several other countries in the 2011 competition.