RPI Reimbursement Principles, Inc.

Reimbursement Principles, Inc. Branding

Reimbursement Principles, Inc. brought FiG in to improve their SEO after the launch of their website (designed and built by another firm). Despite poor coding decisions on the part of the previous developer FiG was able to vastly improve their website traffic and search engine rankings.

A year after bringing FiG in Reimbursement Principles, Inc. contracted FiG to recreate their nearly 15 year old brand and launch a new website. After researching previous customers, interviewing their senior management, and working through an exhaustive rebranding effort the RPI logo was born.

Check back soon to see all the other pieces being recreated with the new brand mark.