Archive for December, 2009

Browser Coup d’état

Tuesday, December 29th, 2009

Browser Coup d’étatI recently came across this cause, Browser Coup d’état being promoted by .Net Magazine. The case presented is well articulated and illustrate a point that many of my clients might not otherwise understand.

I would like to take the argument one step further though. While we, as web designers, should stop developing for this dinosaur of a browser, it seems to me that the future is being overlooked by some web designers, and certainly by most of our clients. Mobile device browsers are the future of web content. Is it the designer’s responsibility to develop for the browser? OR the browser’s responsibility to render web standard code?

TV advertising and something to grow on

Thursday, December 17th, 2009

So I was just thumbing through a copy of Science News from over the summer, August 29, 2009 to be exact, and an article caught my eye. It basically says something I’ve been telling clients and prospects forever. Just because your ad isn’t on during a football game on Monday night doesn’t mean it won’t work.

Prices are based on audience for the show, not for the commercial break. Some shows have a better stickiness for ads than others. A study from the University of Wisconsin pulled data from cable boxes and determined that the average commercial break has 5-10% of the audience channel changing but some really popular shows nearly doubled that. Hell’s Kitchen loses 18 percent for example, the show NUMB3RS loses only 6% in comparison. Aside from saying “People pay more attention to a drama with a story than a reality show full of padding” what does it say?

It says that in tv advertising you can pay less because of the smaller audience for a show but get a better value on who’s sticking around when your ad airs. Remember advertising can be done on most budgets if the research is done to make sure it is used most effectively.