Archive for 2011

FiG Launches Fall River Benefits New Website and Tagline

Thursday, December 29th, 2011

Fall River Consulting Group is now Fall River Employee Benefits, and that’s not all that’s new.  FiG was selected as the Denver internet marketing company to redesign their website and create a tagline to reflect their new brand position.

Their new nomenclature more clearly describes their core services to their prospective customers.

The tagline, “Navigating The Current” reflects their proactive, client-centric focus that is about helping their clients through the dynamic world of employee health benefits to keep costs in check while maintaining coverage levels.

The website is designed to allow visitors to tap in to the well of knowledge that the Fall River staff possess while steering prospective clients to make contact with Fall River.

You can see the old website below

Fall River Benefits' Old Site

Though the old site was relatively new it failed to successfully generate prospects’ interest. Click to see the full image.

And the new website here.

Fall River Benefits' New Site

Click to visit the new site which more clearly communicates with visitors

Do you need an internet marketing company to help you position your brand online?  Contact FiG to get started.

New Client – Belay Communications

Thursday, December 29th, 2011
Belay Communications Logo

Belay Communications Has Chosen FiG As The Internet Marketing Company To Redesign Their Website

We at FiG Advertising and Marketing are pleased to have been selected as the internet marketing company of choice for Belay Communications‘ website redesign.  Their current site fails to reflect the quality of PR campaigns they generate for their clients.  There are many Denver internet advertising companies out there and we think it’s safe to say that Belay made the right choice.

Check back soon to see the new Belay Communications website!

Do you need a  Denver internet marketing company to assess your website and help you improve your web-based lead generation?  FiG can help.

Creating Pinterest In Your Brand

Thursday, December 29th, 2011

Pinterest is the newest social media platform that presents added marketing opportunities for your brand and business. This new self-expression site encourages users to start conversations and trends by “pinning-up” their interests and images on a virtual bulletin board. With over 420 million page views to date, its popularity continues to rise since its inception in March 2010.

Pinterest Logo

Should Your Brand Be Here?

Pinterest’s dominant female demographic has gained the attention of companies like Nordstrom’s and Lands’ End. Similar to Twitter and Facebook, users can re-pin, like, or comment on any posts that are of particular interest to them. This allows companies like these to track trends that are developing around their brand. If a particular Lands’ End product is receiving notable attention, it sends a very clear signal about that product.

Lands’ End has taken Pinterest to the next level by offering their first campaign on the site. Their 2011 Holiday “Pin it to Win it” contest is looking to get their fans involved for the chance to win one of ten $250 gift cards. Users simply need to pin together 10-20 of their most coveted products onto a canvas and pin it to their homepage. It’s a great opportunity for fans to win some free stuff, while an even better opportunity for Lands’ End to track which of their products gain the most attention.

Other non-apparel companies are looking to take advantage, but they need to be a little more creative to gain interest. Pinterest wants be more than just a promoter as stated in their “Pin Etiquette.” These guidelines outline 5 simple suggestions to ensure a positive and useful experience. The third urges you to “Avoid Self Promotion” requiring marketers to think of new ideas on how to engage rather than promote.

A popular topic recently was Holiday gift guides as seen on Time and Real Simple Magazine’s Pinterest pages. Offering up friendly tips, advice, or even recipes is a great way to avoid the promotion and develop conversation. Typical brands should use Pinterest for discussing the idea surrounding your brand, rather than the brand itself. It will lead to further development of your brand position as well as better conversation for your fans.

Real results are already being generated by Real Simple Magazine. They are claiming that Pinterest has rendered more referrals for them than Facebook this past October. That’s right, more effective than Facebook. If benefits of this magnitude are already being realized, there is no telling where the Pinterest wave will end up. Get on board early to see if Pinterest can help you gain brand awareness and positive support.

Del Norte Beer: Photoblocker – Promotional Marketing

Wednesday, December 21st, 2011

With the dominating presence of social networking sites such as Facebook and Twitter, many people are struggling to keep incriminating photos offline. At least that’s what Del Norte Brewing Company is banking on with their recent promotion. Their newest 60 second spot sports a beer cooler with the ability to block out photos as they are being taken. This nifty little device recognizes the flash on a camera and puts out one of its own to completely ruin any chance of a Kodak moment. Yes, these are real coolers and were distributed in bars throughout Northern Argentina.

Del Norte Brewing is looking to gain headway with a younger, club-going demographic in their new ad. They decide to play it smart by feeding off of this group’s social media anxiety. This promotion and associated video takes a relevant problem and offers a creative solution that will resonate amongst their target audience. They offer the true benefit of “what happens in the club, stays in the club.”

The main reason this is such an effective ad starts with Norte’s ability to know their audience. This is the most important piece of the puzzle, and they do a great job of understanding who they want to reach. Once you know your segment, you need to find some common ground that will generate a similar response or reaction from your group. Social Media was the perfect common ground that Norte could exploit in their ad. After reaching this point, they were able to have a little fun with it to generate conversation around their brand.

Whether or not the cooler is a feasible product doesn’t even matter. Coors Light has been adding elements to their can for years that don’t seem to do much of anything. Think of the “Frost Brewed Liner” or the mountains turning blue to let you know that your beer is cold. Do we really need a can to tell us when our beer is cold? Probably not, but these type of promotions make us feel like we’re using a new product.

The Photoblocking Cooler may only hold one beer, but it has a novelty effect that makes us feel like we’re experiencing something new and cool. It gets people talking about the product who wouldn’t have been talking otherwise. Norte was able to hit their mark with this ad and get noticed in an overcrowded marketplace.

Does your product or service need an interesting and promotional product marketing to reach your target audience?  FiG is here to help.