Archive for October, 2011

Great Plains Moving And Storage Website Design – By FiG

Monday, October 31st, 2011

We’re always happy to announce the completion of a new website, but especially so with a great client like Great Plains Moving and Storage.  Great Plains is a North American Van Lines Agent so they are your Denver mover for local and interstate moving, including commercial moving.  Their site launched just a couple weeks back to replace their old one. This new site boasts a clear path to conversion for visitors as well as a comprehensive SEO (Search Engine Optimization) implementation. This effort will continue on a monthly basis to increase the number of visitors to the site and ultimately the number of new customers acquired.

Great PLains Moving And Storage - Denver Movers

Great Plains Moving and Storage

Can FiG Advertising, your Denver SEO Firm, help you improve your web presence? We’re just a click away. Poor Website Redesign

Tuesday, October 25th, 2011

Even big companies make stupid mistakes.  After a decade of relationship with Amazon’s website team, Target finally built and launched their own e-commerce solution on August 23.  But this isn’t really good news at all.  Target’s customers have complained about the new website since it is launched:

Complaints about on the

Complaints about on the

The first breakdown of the new site came during the launch of the Missoni brand.  When Missoni was introduced on September the 13th, the brand drew such heavy traffic that crashed and had to redirect customers to a screen saying “We are suddenly extremely popular. Please stay here and we’ll get you in soon as we can.”  Even when shoppers did get through, many of them complained that items disappeared from their shopping cart or they weren’t able to check out, as reported in the New York Times.

After this event, it gradually became obvious that the’s problems have nothing to do with the mess that was drawn by the popular Missoni products.  Angry shoppers began making their voice heard online, with almost everything from not being able to zoom in a picture, to not able to check out, to not able to manage wedding registrations, etc.

Complaints about on the

Complaints about on the

“It just hasn’t been thought through enough.” said a disappointed customer and we agree.  This may be caused by the internal friction between Target’s marketing and IT department over how the new site should operate, according to Ad Age.  But it is quite embarrassing for one of the largest retailers in the US to have a website that can’t support a user-friendly interface.  Especially since the company claims to provide “positive shopping experience”.  Actually it would be embarrassing for any e-commerce site to face this problem.  Remember tip #4 in on of our previous blog articles: “Make sure your website actually works, before launching it”?  This is one of the consequences that you suffer through with inadequate usability testing and User Acceptance Testing (UAT), and imagine the burden that will ultimately place on your customer service team, potential brand erosion, and sales and profit.

If you are facing a similar problem, don’t hesitate, pick up your phone and contact FiG today to get it fixed!

Anouncement: Eli Massey Racing Brand Development and Website Design

Thursday, October 20th, 2011

We are happy to announce that FiG will work with a promising BMX racer Eli Massey on website design, branding development, and social media marketing.

Eli Massey Racing


This is a personal brand development project, aimed at building a platform to attract  followers and sponsors.  Similar to a business website, this website will have a clear goal and strategy behind it.  It will be designed as a broadcasting tool with videos and professional BMX racing info and geared towards sharing Eli’s success.

Social media marketing, as a major support to the website, will be developed as a communication tool to enable Eli to connect directly with his fans and as a channel for sharing sponsor brands.  We will leverage social media tactics implemented by celebrity social media strategies, and consider these elements for Eli’s branding:

  • Fun Personality
  • Driven/Powerful
  • Mystique/Slightly Askew

Check back soon to see the results.

Contact FiG for a free discovery session on your brand direction or website goals.

Ad of The Month – Trick or Treat at Ben &Jerry’s Halloween-Themed Website

Tuesday, October 18th, 2011

Halloween is not really an ice cream holiday but that doesn’t mean you need to give up on selling it. So says our ad of the month from Ben & Jerrys as they draw you to their Halloween-themed website.

Halloween-Themed Ben and Jerry Website

Halloween-Themed Ben and Jerry Website


Your experience starts here with a view of a haunted mansion in the distance.  On the left side there is a flavor graveyard, and on the right side you can see the evil pumpkin patch.

  • The flavor graveyard, as the name implies, in which you can find past flavors of ice cream.  You can click on the mausoleum and check out the “dead”.
  • The evil pumpkin patch allows you to build your own scarecrow.  If you go farther to the right, you’ll also find a corn maze.  There you will find Halloween history, Halloween safety, coloring pages, crafts, and other small games.

Leaving the corn maze, now you might want to go into the haunted mansion. Once you enter the mansion, you’ll find a myriad of rooms each with a different theme.  It won’t offer you crazy scares or keep you up at night, but it’s a great interactive site for kids or adults, especially those that are kids at heart–who usually love ice cream!

Want to play for yourself: Click Here.

You might wonder how effective or useful this holiday website is.  It has definitely increased Ben & Jerry’s brand awareness.  Not only do kids like it, but so do adults.  If you search Ben & Jerry Halloween on Google, you’ll find more than 10 pages of positive reviews.  People enjoy playing on it, talk about it, and refering it to friends.  If you think your business needs a holiday website, let FiG know, and we’ll make it happen for you!