Archive for March, 2013

Project Launch – CourtSide Consulting Responsive Web Design Launch!

Friday, March 29th, 2013

Last summer, Fig worked with CourtSide Consulting on their rebrand, creating a new logo and business card that better represented the company and their expertise in  the HR consulting work they do.

The last few months, we have continued the relationship working on a new and improved website and we are happy to announce their new responsive web design just launched!

So what did FiG do?

CourtSide Consulting had an existing website that was simple and needed an update.  They were outgrowing the site when it came to functionality and what they wanted to offer to clients as well as potential clients.  CourtSide came to FiG looking for added functionality, added capability and a site that would reflect their expertise and ability.  They were also looking for a better way to incorporate their HR Zipline service, which was found on a separate url.

Based on these needs, FiG came up a site that included:

  • easy navigation
  • responsive web design to conform to both desktop and mobile users
  • individual client logins for HR Zipline
  • subscription abilities for HR Zipline
  • a look and feel that reflected the CourtSide Consulting brand and their expertise

With the new design and additional features, CourtSide Consulting’s abilities speak for themselves.  Bringing what were once two separate site together makes the HR Zipline service, including subscriptions and client accounts, easily usable with any and all information a client will need in one place.  The responsiveness lends itself to that as well, allowing full access in your hand to all the HR materials you may need at any time.

If your company needs a clear path for you clients, contact FiG and discover what we can do for you!

In 2013, Give Google Plus for Brands a Chance

Friday, March 29th, 2013

You are surviving, even happy about, your company’s Facebook experience, your employees love to help with Twitter (and are doing a great job!), and you know you need Google + (aka G+) for the search engine ranking advantage it provides, but it just seems like all your social contacts are not there…isn’t that reason enough not to move the company onto Google Plus for Brands?

Just take a moment and re-evaluate that line of thought. Check your favorite resources (try: Social Statistics) and you will find that G+ users are skewed towards being male, Brittney Spears is the top influencer, Lady Gaga, Larry Page, Snoop Dog, and David Beckham are not far behind.) If you have a favorite social media site where you can market to men as easily, please let us know what it is!

Then drop on over to Find People Plus and find your target market with the filters they provide. Is the group a bit small? I’ll take that…with Google Hangouts and Google Plus Communities, there is excellent opportunity to connect and grow. Take advantage of the long conversations that G+ allows and reach out. You will find a responsive group of both brands and people that want G+ to keep on growing.

Have I convinced you yet? Try Google Hangouts, video chat or conferencing with up to 10 people. Take that one step further and you have Google Hangouts on Air, an instantaneous, recordable broadcast. Go live on your laptop where ever you are. Save instantly to your YouTube channel and share with the world. What could this technology bring to your business? Product video? Product reviews? You can share your business with the world.

Take some time with Google Plus Communities. You can find communities that interest you, create your own community, reach out to influencers as a brand, find potential customers, and talk with others that share your interests. Discover website secrets, learn SEO, enjoy Colorado photography, or find other businesses that are marketing in your area.  They are all there.

In addition to all of the connection tools on steroids, from a marketing standpoint, G+ is a must. Global Web Index shows that in Q4 of 2012 Google Plus grew by 27% to over 343 million active users and is now the second biggest social network behind Facebook.

Still not convinced? FiG Advertising can help you with a marketing strategy for your business that includes G+. Just give us a call.

Volkswagen SEO Takes on Google, Like a Boss

Thursday, March 28th, 2013

Search Engine Optimization, or SEO, is a constant topic within the marketing and advertising industry.  How do you optimize your website to be on top?  What keywords should you use?  These and many more questions are dealt with on a day to day basis when it comes to websites because it is constantly changing.  In this day and age, if you are not optimizing your website, and in some respects even content with social media and blogs, the chances of your site being found are few and far between, with an ever growing competitive online market [no matter what your business’s industry.]

Ad of the Month – Volkswagen SEO

In this month’s ad of the month, Volkswagen took advantage of it’s SEO, creating what they called a “Search Engine Ad.”  By optimizing 5 different URL’s for “ultimate business car,” they were able to get all 5 ranked as the top pages creating the ultimate search results for their company.  Take a look at the Volkswagen SEO results below.

Think your website could use a boost in rankings?  Contact FiG to learn more about how we can help position your site.

Native Advertising – What’s all the buzz about?

Tuesday, March 26th, 2013

For the past few months I have been hearing the word “native advertising” around the industry. Until recently, it seemed to be just a new buzzword and I questioned all the hype, as did a number of others. Hearing it more and more often led to curiosity, so I began to dig a little deeper…

What is native advertising?

There doesn’t seem to be one universal definition but instead a number of them with a similar theme – providing quality content to consumers by making it an integral or organic part of their user experience which does not upset the flow of that experience. The most popular examples of this are sponsored stories on Facebook and promoted accounts on Twitter.

Some prefer to call this method of advertising more of an organic brand experience because it is meant to be just that. For example, a sponsored story on Facebook is just another part of a users newsfeed. While it is from a source outside the users network, the post does not call attention to itself, instead easily blending in to friend’s and other brand’s posts.

The debate:

So why the negativity when it come to native advertising? Deception. The argument is that when you are ingraining your advertisements into the user experience so much so that they can not tell the piece is an ad, it is deceptive. From what I can tell, however, that is not what native ads are about. Unlike pop-ups and banners that consumers find irritator and obtrusive, native ads work to blend in and become a much more pleasing experience for the consumer.

Since native ads are also very content driven, there have also been claims the method is just content marketing or advertorials. In some ways native ads are very similar to these older methods and the comparison is not off.

Whatever you want to call it – native advertising, advertorials, content marketing, or organic brand experiences – this form of advertising is reaching for the goal of creating good, relevant content that is seamless and unobtrusive with the user experience. For now however, the debate and buzz about native advertising continues…

Here is a great infographic that helps to clarify the strategy behind native advertising.

No matter your advertising needs, FiG can find a solution. Contact us to find out how we can help your company!