Archive for January, 2014

Numismax Website Launch

Friday, January 31st, 2014

A few months ago, FiG began our project with new client Numismax, and we are pleased to announce the launch of their new and improved website!

Numismax is a rare coin company which specializes in the sale and purchase of rare coins, gold coins, and more.  The company exclusively buys rare coins and collections from those who have a collection of high value from many years of collecting.  Their buyers are in tune with the ever changing market and are able to guide sellers through the process, allowing them to pay more because they know more!

Numismax came to FiG in need of a website with better functionality, navigation and design appeal.  FiG redesigned the look and feel with a more sleek and sophisticated approach.  A shopping cart was added along with additional navigation, making it simple to find what you are looking for on the site.  There is also a search function, enabling users to search the whole site.

Numismax Homepage

Numismax “What We Sell” Page

Our partnership will continue, working with Numismax on a digital marketing retainer including social media, blogging and additional marketing pieces.

Make sure to check out the new site and let us know what you think!

What will Unroll.Me do to e-mail marketing strategies?

Monday, January 13th, 2014

Unroll.Me is a new tool that lets individuals mine their inbox and lets them know how many email blasts they’re receiving – and from which companies. Anyone with an e-mail account is able to unsubscribe from subscriptions they don’t like with just a click of a button. No more sifting through emails and searching for the ‘unsubscribe’ link in tiny text. You may choose to save specific subscriptions, or, the other option is to “roll them up” into an email digest from Unroll.Me sent out daily. This daily digest is just a synopsis of the email content from subscriptions you choose to roll up, ensuring you don’t miss anything important.

Unroll.Me released lists of top unsubscribed emails of 2013, most popular, and top “rolled up” brands of 2013. We wonder how brands will adjust their e-mail marketing strategies once they saw they were subjected to the “shame” list of 2013, in other words the most unsubscribed list of brands from the year!


Social Media Generation Gap?

Thursday, January 9th, 2014

This Monday, J.J. Colao of Forbes published a feature that really hit the nail on the head on how Snapchat potentially has an upper hand on Facebook. Set aside the perceived feud between Zuckerberg and Seigel (Spapchat CEO), the information presented highlights the shift in social media usage from younger generations these past couple years.

Snapchat has a clear edge on Facebook in certain areas, and Colao of Forbes brilliantly points out why. His main arguments are as follows: Snapchat is a more intimate experience than Facebook. On Facebook your “friends” can vary from your best friend’s relatives, old high school classmates you haven’t spoken to in years, and a large batch of other people you probably haven’t personally interacted with in a very long while. The advantage of Snapchat is that your “friends” are people in your network of phone contacts – thus people you are more than likely closer with than a large number of your Facebook contacts. Next, Snapchat users don’t have to worry about prying parents or employers finding images they’re sending back and forth between friends. Advantages of the “disappearing” feature may be perplexing to older generations, but for the younger population constantly concerned about their privacy, Snapchat is the perfect outlet.

Is Facebook in trouble with the increasing popularity of Snapchat? That remains to be seen. However, the median age of a Facebook user is 40, whereas Snapchat’s is 18, so it’s clear Snapchat has successfully tapped into a market where Facebook appears to be weakening. Forbes wrote, “Facebook is no longer seen as on trend and it is fashionable for teens to say they no longer use it.” A Huffington Post article noted that many teens view Facebook as a “social burden” because of its privacy risks and other unappealing attributes. This article also reports that only 23% of teens see Facebook as the most important social site, down from 42% last year.

However, the fact that Snapchat has yet to devise a way to bring in revenue could potentially be its downfall. They also recently had a security breach where over 4.6 M users’ information was leaked onto the internet. Where Snapchat will end up is still up in the air, but I think we can all agree that it is doing a pretty successful job of shaking up the social media industry the past couple years.

via Huffington Post

New Client: Bruce Peterka LLC

Tuesday, January 7th, 2014

The Client:
The FiG team is thrilled to announce our new alliance with Bruce Peterka LLC, a company out of the Denver area providing CFO services and Advanced Certified QuickBooks consultation and training.

Bruce is an Advanced Certified QuickBooks ProAdvisor with over 22 years of CFO experience. His company serves a wide range of clients and businesses of various sizes with goals of helping them keep more of their hard earned money, building company value, and providing timely and accurate financials all while adding much-needed structure to the business. The advantage of outsourcing CFO services and utilizing QuickBooks consultants is that they are available to work as many or as few hours as necessary, and provide invaluable insights and advice that can help businesses of all sizes succeed and grow!

The Project:
FiG will be working with Bruce Peterka LLC on a new and refined website aimed at informing clients of both the advantages of Bruce’s company and highlighting his extensive experience and expertise. The website will also feature all the services Bruce Peterka LLC offers and will shed light on the value he can add to various businesses.

We’re pleased to be working with Bruce on this exciting new project, so stay tuned to see the final product and website launch!