Archive for July, 2014

Case Study: Amazing Moves

Wednesday, July 16th, 2014

As we move into the 5th year of being the exclusive creative and marketing agency for the Colorado based moving company, Amazing Moves Moving and Storage, we’ve done a year-over-year* analysis of how well their website and other online assets have been performing.

Here are just some of the improvements to Amazing Moves’ web presence that FiG has helped expedite over the last year.

• A 24% year-over-year increase in all website traffic

• A 34% year-over-year increase in organic traffic alone.

• 54.1% of traffic for the new year was from organic search

Amazing Moves

• 81.9% of the latest year’s site sessions were from  new visitors

Amazing Moves

• An impressive improvement in visitor behavior flow (from home or landing page to conversion)

• A substantial improvement in the use of mobile and tablet devices being used to access the site — a result driven by improvements made to the mobile platform.

• A noteworthy increase of call leads coming from the website and other media outlets

Overall, our data shows an impressive increase in engagement to the Amazing Moves brand through online traffic, which means increased brand awareness and sales for Amazing Moves! FiG’s effort to improve site user experience, drive website traffic, and increase site visibility has been nothing short of a success.

We look forward to continuing to produce great results for Amazing Moves!

If you’re interested in how FiG can improve your online presence and help to drive new business, please contact us!

*Contract year: August 2012 – July 2013 vs August 2013 – July 2014

New Client: Abraxas

Wednesday, July 16th, 2014

We’re happy to announce the on-boarding of our new client: Abraxas Emporium & Hookah Lounge.

Abaraxas is a new hookah lounge opening up in the Denver area (location TBA) that will cater to geeks and gamers 18+.

Foreseen as a place where young intellectuals & professionals can come to  relax, play board games, smoke hookah, shop for mystical trinkets, and enjoy unique drinks and other amenities, Abraxas hopes to bring to the world of hookah, an all new experience — one that caters to the geek in all of us.

Stay tuned for further announcements about this new and exciting place, as we begin to explore logo design and move into the beginning stages of branding.


Top 10 Most Shared Video Ads Of 2014: World Cup Scores 4, Super Bowl Only 1

Friday, July 11th, 2014

Almost half of the top ten most viral video ads so far this year are World Cup related spots.

Top 10 Most Shared Video Ads of 2014:


Marketing Thought: What Makes A Great Logo Design?

Friday, July 11th, 2014

There are many logos that have stood the test of time – ones that almost everyone can identify immediately when seen: Coca-Cola, Nike, FedEx, Microsoft, etc. Have these logos become so familiar to us because of the billions of dollars these companies have spent in the pursuit of brand awareness? Or is it due to the logos themselves being well thought-out from conception?

All advertising dollars aside, a great logo can provide an instant, and lasting impression if properly designed. As such, a great logo can relieve the need for [some] advertising dollars down the road, as an impressionable logo can create long-term brand awareness all by itself. Great branding always begins with a great logo. So what makes a great logo?

1.) A great logo should follow basic creative principals:

Any logo design can be subjective, but there are fundamentals of design that should always be followed in order to appeal to a wider audience: color, space, form, consistency, and clarity. A logo that appears complicated (too many characters, colors, objects, directions, etc.) can easily go unnoticed, or unremembered.

2.) A great logo must be functional:

Logos are an important marketing piece because they can represent a product or company in a multitude of contexts and still be able to deliver a message. Because logos are often used in/on different mediums: digital, print, textile – on dark, light, and textured backgrounds, big and small spaces, etc., a logo must be able to deliver its message by any means, and thusly should speak of its brand with minimal effort. In other words, logos should always be simple, impactful, and versatile.

3.) A great logo must represent the brand:

A logo needs to represent the company it serves. The style must be easily identifiable with what the company does as a whole, and be clear in its representation. A logo sets the tone for how consumers will view a company or product. If a logo cannot tell a short story of who the company is, or what the company does, then it becomes almost as valueless as using plain text.

4.) A great logo must be original:

A logo should always have the ability to stand out against the crowd. Logos that look similar to others can confuse a consumer, and equally, much more time & effort (and money) has to be put into said logo in order for it to be considered the champion between the two. A unique logo will take less effort to become revered, and will be more likely to stand the test of time.

These 4 rules of thumb should always be considered when in the process of logo creation for any brand or business. Sure, there are some examples of brands that have had success with logos that seem to take none of these things into consideration, but it’s undeniable that in most cases, having a logo that better represents who or what a brand is, can (and will) have a wider reach and a more powerful long-term impact.