Archive for January, 2015

Case Study: Amazing Moves PPC Advertising

Tuesday, January 27th, 2015

At FiG we pride ourselves on creating measurable, positive ROI, and one of the most common projects we have where we’re measuring ROI on an ongoing basis is pay-per-click advertising.

We have a range of clients we are currently doing pay-click-advertising for, including Denver Community Credit Union, Davidsons Liquors, Portocol Business Strategies, and more. One client we’d like to focus on today though, is Amazing Moves Moving & Storage.

Amazing Moves has been a client of FiG Advertising for 5 years, and as such we’ve been handling their PPC advertising efforts along the way. Amazing Moves tends to run PPC campaigns in the fall, winter, and spring when the moving season is slower. In doing this it becomes FiG’s job to acquire as many new customers as possible through PPC advertising.

We do handle Amazing Moves’ SEO, and keep a nice balance of acquiring new customers through organic search, but as mentioned before, the autumn, winter, and early spring months are slow moving seasons, thus less people are searching for movers, hence activating PPC advertising to keep new customers rolling in.

One of our main goals when running a PPC campaign is to keep the customer acquisition cost low, and continue to make that cost drop month-over-month and year-over-year. We optimize our campaigns to focus on the cost per lead, rather than the cost per click. Often times advertisers will neglect this idea by assuming that a low cost-per-click equals a better campaign. This is not always the case, as often you will find that low-cost clicks do not produce the best leads. So, it’s usually better to bid high on targets that produce quality leads, rather than bidding low and getting several clicks for the same value but are not producing quality leads.

For Amazing Moves, we’ve done just this during our 2014 (moving into 2015) campaign.

Amazing Moves PPC Graph

In looking at October, November, and December’s numbers, we’ve managed to drastically reduce their cost per lead year-over-year and maintain a fair amount of leads. If you look at the cost per lead each month compared to the cost per lead for the previous year, we’ve managed to reduce lead cost upwards of 50%.

Another worthy note is that the paid traffic bounce rate this year vs. last year has improved 7.63%.

Amazing Moves Bounce Rate

This indicates that the ads and keywords we’re using are an improvement on those used last year — increasing the likelihood that a clicker will stay on the site and follow through.

Going forward we will continue to optimize Amazing Moves’ campaigns in a way that hopefully continues to produce ample leads at a lower cost. This is a goal for all of our clients that we meet often.

If you are interested in how FiG Advertising can help boost your PPC efforts, or if you’re curious about trying PPC advertising for the first time, please contact us today for a consultation.

New Client: Briggs American Real Estate

Tuesday, January 27th, 2015

We’re proud to announce our newest client: Briggs American Real Estate.

Briggs American Real Estate was founded by Matt Lawson who is a full time residential real estate specialist located in the Denver metro area. Matt specializes in assisting first time home buyers, investors, assisting with relocation, foreclosures, new construction, resale, and luxury property. Matt also prides himself in being one of the hardest working agents for his clients to ensure that they get the best deal possible, whether it’s buying or selling.

Briggs American Real Estate will be able to assist with your home purchase anywhere in Colorado, but they will specialize in Denver, Aurora, Littleton, Highlands Ranch, Centennial, Parker, and Castle Rock, though they maintain connections with agents all across the state and can help you even if your desired area is not within their specialty.

FiG will be working with Matt Lawson to design a new logo and create marketing materials for the Briggs American brand. Stay tuned to our newsletter and blog to see the results!

Ad of the Month: James Patterson’s new book, “Private Vegas.”

Tuesday, January 27th, 2015

Check out this new promo to get attention for James Patterson’s new book, “Private Vegas.”

The promo offers ‘the most thrilling experience money can buy’ to a person willing to give up $300k to get it. For the money, you get a flight to an undisclosed destination, 2 nights stay in a fancy hotel, tons of champagne, 14K gold binoculars in a leather case engraved with Patterson’s initials, a dinner date with Patterson himself, and of course, a front row seat to the actual destruction of the book by a legitimate bomb squad. Another 1k people will be given the book in digital format and be allowed 24 hours to read it before it self destructs. It’s a stellar campaign for a book.


Facebook Drives Nearly 1/4 Of All Referral Traffic

Tuesday, January 27th, 2015

Facebook ruled in the last quarter of 2014, and now boasts nearly 1/4 of the web’s referral traffic, according to Shareaholic.

Facebook’s visits to Shareaholic was almost 25% in December. 2nd place Pinterest’s was around 5%, nearly 5 times less than Facebook. The other social platforms — Twitter, StumbleUpon, Reddit, Google+, LinkedIn and YouTube — had a combined total of less than 2%.

Social Media Chart

Other interesting details from the report, which includes data going back to 2011:

• Facebook’s share of referral traffic has soared 277.26% since December 2011. Facebook’s user growth during that time is 60% — from 845 million monthly active users to 1.35 billion.

• Pinterest is still solidly in 2nd place, but it has been steadily losing traction since it’s high of 7.10% last March.

• Twitter is losing share after a 2014 high of 1.15% in July when it was riding a surge during the World Cup. It fell below the 1% threshold in August and fell to an all-time low of 0.82% in December.

• StumbleUpon, besides Facebook the only other service to show a quarterly gain, has lost 69.41% of its traffic share since December 2011.

• Reddit with a 0.15% share has lost almost half of its share of traffic since 2011 and Google+ (0.04%) and LinkedIn (0.03%) have each lost a third of its traffic.

Read the full report on the Shareaholic blog.