Archive for August, 2016

Advertisment of the Month: Gatorade’s Never Lose the Love

Tuesday, August 30th, 2016

With the 2016 Summer Rio Olympics at a close, we decided it was only right to feature one of the many great Olympic advertisements this month. “Never Lose the Love,” is a 70-second spot from Gatorade featuring some of our favorite Olympic athletes. These elite athletes have a particular dedication to their sport that goes beyond grit and commitment; they have a true love for their sport. (more…)

New Client Announcement: Ageless Keepsakes

Monday, August 29th, 2016

The FiG Team is jazzed to announce a new client! We are working with floral preservation company, Ageless Keepsakes. They are committed to turning special occasions into cherished memories you can hold onto for generations with preserved wedding bouquets, military shadow boxes, flower petal jewelry, and new baby keepsake displays. (more…)

Fall River Gets Mobile-Optimized Website

Monday, August 22nd, 2016

On May 4th of this year, FiG launched a mobile-optimized website for Fall River Benefits.

Fall River is an employee benefits consulting firm. Their Mission, “Fall River Employee benefits strive to be the most innovative and proactive benefits broker on the Colorado Front Range. Our services for you will be comprehensive in depth and breadth, and incredibly customized to be personalized to your unique needs.”

Why Mobile Optimize?

In 2015, 51% of digital media consumed in the US by adults happened on a mobile device. With those kinds of statistics, it’s clear that without a mobile-optimized website, you’re missing out on potential clients.

What’s Different About Mobile-Optimized Websites?

Mobile optimization allows a website to scale to the size of the smaller screen without losing any clarity. Websites that aren’t mobile optimized are cumbersome to navigate from a mobile device and users usually bounce instead of struggling to navigate the site. Mobile sites have clear navigation tools, the text is much easier to read, and the overall functionality is easy to navigate from a smaller screen.

The Proof is in the Google Analytics

Being mobile optimized also means that the user experience is greatly enhanced. As we said, half of media consumption is happening on mobile, so it has a huge impact on the quality of the user’s experience on your site. (Mobile optimizing will also improve a site’s Google search rankings because Google no longer views non-mobile-optimized sites as relevant.)

You can see exactly how Fall River’s non-optimized site compares to the new mobile-optimized website here:

This year with mobile-optimized website compared to last year without a mobile-optimized website

The number of sessions increased 14.43%, the percent of new users increased 23.68%, and the pages per session increased 2.14% comparing this period the site has been mobile optimized from last year when the site was not mobile optimized.

Does your website need to be mobile-optimized? Contact us to discuss optimizing your website for mobile.

Industry News: Instagram Dropped A Bomb. . . and The Mic

Thursday, August 11th, 2016
The genius emperors of the phone application, Instagram have dropped the ultimate bomb on pop culture. “Instagram has always been a place to share the moments you want to remember. Now you can share your highlights and everything in between, too.” Instagram has just this week inherited a new feature to their application that mimics Snapchat’s integral Stories platform.