Interstate Energy, Inc. is the only authorized distributor for Clean Burn waste oil furnaces and boilers for Colorado and Eastern Wyoming. With a long-standing history in the community, Interstate Energy has established the standard for waste oil heating installation and service. The dedication Interstate Energy owners, Jeff and Christine, show to their clients is what makes us proud to add them to our team.
Digital Marketing For Niche Products
The waste oil recycling industry is highly competitive space. Unfortunately, when space is so competitive, customers are often pushed to the wayside in pursuit of being the best. The concept of the customer coming first is not lost on Interstate Energy, though, and their customer service is what gives them a leg up on all that competition. The first order of business for their digital marketing strategy will be to bring this customer-centric business model to the forefront of all Interstate Energy communication.
Redesigning The Website
The current website is very product oriented, which is all important information, but is not effectively capturing the attention of new clients. We will be redesigning the website to parallel the target audience so they can connect with the brand immediately upon entering the site. Utilizing imagery and language that is consistent with the audience, instead of the product, will help communicate to potential clients that Interstate Energy values their input to the community.
In addition to redirecting the focus of the content on the site, we will be adding some pages to allow business owners looking for ways to improve their operations to find Interstate Energy. The benefit here will not only be the ability to expand the audience who can use Clean Burn products but also help business owners who aren't sure of how recycled waste oil can be used connect with an expert in the industry. This is a 2-for-1 win in that our client can grow their business and other businesses can help the environment.
Search Engine Optimization
Once the website is filled with the information potential customers will need to be funneled into the sales cycle, the next step is getting those potential consumers to the site itself. By optimizing the site for popular search queries, we can build up the site's authority and improve rankings over time. In addition to the baseline content, we will be building out a content marketing strategy to provide interesting and informative new content to the site on a regular basis.
Rounding Out An Effective Digital Strategy
Because this space is so competitive, it is important that the marketing strategy for Interstate Energy is firing on all cylinders. In addition to a new website design, supporting branding and content, a strong SEO profile, and content marketing, we will be utilizing search engine marketing, social media, and other popular avenues to drive traffic to the site.
Looking to funnel more leads into your sales cycle? Contact the experts at FiG Advertising + Marketing today.