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Archive for the ‘FiG New Client Announcement’ Category


FiG Advertising Adds Interstate Energy, Inc. To Client Portfolio

Friday, June 29th, 2018
Interstate Energy Logo

We are excited to announce that we are teaming up with waste-oil recycling firm, Interstate Energy, Inc.

Interstate Energy, Inc. is the only authorized distributor for Clean Burn waste oil furnaces and boilers for Colorado and Eastern Wyoming. With a long-standing history in the community, Interstate Energy has established the standard for waste oil heating installation and service. The dedication Interstate Energy owners, Jeff and Christine, show to their clients is what makes us proud to add them to our team.

Digital Marketing For Niche Products

The waste oil recycling industry is highly competitive space. Unfortunately, when space is so competitive, customers are often pushed to the wayside in pursuit of being the best. The concept of the customer coming first is not lost on Interstate Energy, though, and their customer service is what gives them a leg up on all that competition. The first order of business for their digital marketing strategy will be to bring this customer-centric business model to the forefront of all Interstate Energy communication.

Redesigning The Website

The current website is very product oriented, which is all important information, but is not effectively capturing the attention of new clients. We will be redesigning the website to parallel the target audience so they can connect with the brand immediately upon entering the site. Utilizing imagery and language that is consistent with the audience, instead of the product, will help communicate to potential clients that Interstate Energy values their input to the community.

In addition to redirecting the focus of the content on the site, we will be adding some pages to allow business owners looking for ways to improve their operations to find Interstate Energy. The benefit here will not only be the ability to expand the audience who can use Clean Burn products but also help business owners who aren’t sure of how recycled waste oil can be used connect with an expert in the industry. This is a 2-for-1 win in that our client can grow their business and other businesses can help the environment.

Search Engine Optimization

Once the website is filled with the information potential customers will need to be funneled into the sales cycle, the next step is getting those potential consumers to the site itself. By optimizing the site for popular search queries, we can build up the site’s authority and improve rankings over time. In addition to the baseline content, we will be building out a content marketing strategy to provide interesting and informative new content to the site on a regular basis.

Rounding Out An Effective Digital Strategy

Because this space is so competitive, it is important that the marketing strategy for Interstate Energy is firing on all cylinders. In addition to a new website design, supporting branding and content, a strong SEO profile, and content marketing, we will be utilizing search engine marketing, social media, and other popular avenues to drive traffic to the site.


Looking to funnel more leads into your sales cycle? Contact the experts at FiG Advertising + Marketing today.

Bringing A Greater Purpose To Life With HopeNWellness

Friday, April 27th, 2018
Feeding America

A long-time client of ours is expanding his reach to help the community. Chiropractor and owner of Ideal Health, Dr. Greg Funk, launched HopeNWellness, an online affiliate of Metagenics supplements. Fifty percent of the sales through HopeNWellness go to Feeding America, which helps provide food for hungry families in the United States.

The Story Of HopeNWellness

As a practitioner of alternative medicine, Dr. Funk is passionate about helping his patients live happier, healthier lives. He believes that the body can be harnessed as a tool to improve overall wellness, but under certain scenarios, it needs a little assistance.

In order to help his patients live a well-balanced life, Dr. Funk turned to Metagenics. Metagenics creates all natural supplements that aid the body in becoming the all-powerful tool it has the capability to be. From immune health and function to muscle, bone, and joint health, Metagenics has products to support any weakness that is holding you back from reaching your full potential.

As Dr. Funk started recommending Metagenics products to his patients that were presenting with problems that required additional support, he began to consider how he could make an even bigger impact on the community and its wellness. With two daughters at home, Dr. Funk has always been devoted to the youngest of generations. In seeking a way to fulfill a larger purpose, Dr. Funk found the organization, Feeding America. With more than 13 million children and 41 million Americans facing hunger every day, he didn’t think twice about forming a partnership.

FiG Advertising – Your Partner For Affiliate Marketing

As a partner of Metagenics, Dr. Funk sells the products on behalf of the parent organization. He needed someone to develop a site that would be compatible with the Metagenics e-commerce website, as well as build a loyal audience who are as passionate about the cause as he is.

The Naming Process & Logo Design

HopeNWellness

Dr. Funk worked closely with our graphic designer to develop a brand identity that represents everything this project means to him. That started with the naming of his organization. The name HopeNWellness encompasses the two key goals for the organization – hope for Americans that are unable to get sustenance on their own and wellness for all, achieved through nutrition, supplements or both.

From there we went into logo development. The final product resulted in two lines that cross to form a circle, which represents the two key goals of hope and wellness and how they work together to create the complete picture of overall wellness.

Website Design & Marketing Automation

The website followed. Designed with the HopeNWellness brand standards, we created a comprehensive blog site for consumers to get detailed insight on Metagenics products. All the content is set up with marketing automation software to distribute to current and potential consumers, as well as included in a robust social media campaign to increase overall awareness and engagement.

Dr. Funk and our content writer will be teaming up to generate content each month to help the target audience get to know Metagenics and HopeNWellness.

We are honored to be working with Dr. Funk to help bring this project to fruition for a greater purpose.


If you’d like to learn more about the organization HopeNWellness serves, Feeding America, click here.

If you’re interested in learning more about Metagenics, you can visit the HopeNWellness site here.

Finally, if you have a dream project that you’d like to pursue, contact the branding and marketing experts at FiG Advertising + Marketing today to schedule a consultation.

Denver’s Fitness Scene Gets A WHOLE New Competitor

Monday, March 26th, 2018

New Digital Marketing Client Whole IntentWe are so excited to partner with Ashlee Van Buskirk to help with the development and branding of her fitness and nutrition company, Whole Intent. Ashlee is a Denver trainer, athlete, and nutrition enthusiast who wanted to share her expertise with the community. In order to expand her knowledge and brand, she came to us.

The Starting Line

Ashlee has spent her life in the health and wellness arena. From sports to nursing to competitive bodybuilding, she has well-rounded experience in a variety of the popular approaches to wellness. After achieving her Bachelor’s degree in Nutrition and Dietetics, Ashlee wanted to help people find a more sustainable way to implement a healthy lifestyle.

Naming A New Company

The first step to forging a connection with the community was to establish a brand identity. We dove into Ashlee’s experience, goals, and values to create a brand that was an accurate representation. We wanted the primary point of emphasis to be on Ashlee’s ability to help clients achieve a well-rounded and sustainable lifestyle through fitness and nutrition. Thus, Whole Intent was created.

Building Out The Brand

Logo Design

The next step was to design a logo. The clients of Whole Intent will achieve their goals by mastering three main pillars – fitness, nutrition, and wellness. Our graphic designer expertly crafted a logo that communicated the three essentials of the brand and complimented the name.

Mood Board

Following the design of the logo, we compiled a color palette and selected fonts and supporting imagery that conveyed the holistic message we wanted to communicate. At the center of this step in the branding process was a strategic mood concept: the brand message of Whole Intent would communicate the well-rounded and health-conscious mindset of both client and trainer. The brand is founded upon drive and dedication to self-improvement.

Developing Branded Assets

Wire Frame & Website Design

Once we had solidified the brand standards and message for Whole Intent, it was time to put them to work. Our designer built out a website that strategically facilitated action from prospective clients. Not only is the Whole Intent website functional but also aesthetically pleasing with a captivating design.

Business Cards

With the major digital assets under construction, traditional collateral was needed to begin Whole Intent’s infiltration into the community. Following the brand standards we established, eye-catching business cards were designed so that Ashlee could begin building up her client base and networking in the community.

Crossing The Finish Line

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Search Engine Marketing

As the bones of the website are constructed, we will create informative website copy that is search engine optimized. This will allow the site to immediately gain traction upon its upcoming launch.

We will continue with the search engine optimization of the site through on-going content creation on a blog. Through this medium, we will have a platform to share upcoming events, industry news, and supplementary information that will establish Ashlee and Whole Intent as experts in the health and wellness field.

Social Media Marketing

To round out our marketing strategy, we will establish a presence for Whole Intent on relevant social media platforms to distribute owned and second-party content that will afford us the opportunity to engage with current and potential Whole Intent clients.

Stay tuned for the website launch and future projects that we will be creating for Whole Intent – Denver’s health and wellness expert.


We are passionate about helping brands in any stage of the branding cycle. Whether you are a new company who hasn’t even decided on a name yet or an established brand that is looking for a refresh, FiG Advertising + Marketing can support you through traditional and digital marketing efforts. Contact us for a consultation today.

Ethos General Contractors Improves Digital Presence

Monday, February 26th, 2018

ethos-general-contractorsEthos is a general contracting agency based out of Denver, Colorado. Founded on the belief that homeowners should not have to go searching for a quality contractor, Ethos has built their brand of local, reliable, high-quality service within their loyal customer base. It was this message that they wanted to share with a wider consumer base. So they came to FiG.

Understanding The Audience

With two primary locations in Denver and Fort Collins and contracting licenses that authorize them to work from Colorado Springs to Cheyenne, there is a large pool of potential clients to be reached with effective marketing techniques. The first step was to determine how we were going to reach these homeowners who need contracting services now or in the future – What platforms are they using? What information are they looking for?

Enhancing The Digital Presence

Ethos had solid building blocks making up their digital presence with an active blog and Facebook page, as well as a robust keyword profile. With an integrated strategy, we will be able to improve the performance across all channels, reaching the target audience.

Social Media

There are a variety of factors when it comes to home improvement that plays a role in deciding on a contractor – from the size of a project to the cause of the damage. By generating content that proves expertise in the industry and building an active social presence that facilitates consumer engagement, we can establish a relationship with current and potential clients. Increasing brand awareness in this way will keep the Ethos name top-of-mind for when a weather disaster strikes or a home improvement project comes up.

Blogging

The Ethos blog was already providing consistent, informative content. By taking over the blogging, we are able to target keywords to improve the rankings for a variety of search queries. Data-driven topic selection will increase the amount of incoming traffic to the site by keeping fresh content that is optimized for current, relevant events and trends.

Search Engine Marketing

Search Engine Optimization (SEO)

The current website already has plenty of highly specific pages, so we will be making some slight enhancements to the content for targeted SEO purposes. Building out the content will help provide information for prospective clients, as well as improve rankings in search engine results pages.

Pay-Per-Click Marketing (PPC)

To round out our digital marketing efforts for Ethos, we will be instituting a PPC campaign that targets ideal keywords. This paid tactic will jumpstart incoming traffic, establishing a wider brand awareness.

We are so excited to be working with Ethos General Contractors to enhance their digital marketing. Our expertise will help convert traffic, increase sales, and improve overall brand awareness.


If you’re interested in developing a strategic digital marketing campaign of your own, contact FiG Advertising + Marketing today.