Denver Media Buying Agency (3)

Earned Media and The Fake News Effect

Friday, 07 April 2017 07:19
Traditionally, one of the most respected marketing assets to attain is earned media. Stories about your product or service appearing in the mainstream media are valuable because the unpaid endorsements are coming from an unbiased third party.
As you may know, FiG functions as the media agency for a number of our clients. This month's case study dives in to our recent media buy for client Fight To Win.

TV advertising and something to grow on

Thursday, 17 December 2009 09:47
So I was just thumbing through a copy of Science News from over the summer, August 29, 2009 to be exact, and an article caught my eye. It basically says something I've been telling clients and prospects forever. Just because your ad isn't on during a football game on Monday night doesn't mean it won't work.