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Archive for the ‘Website Design Denver, CO’ Category


Website Development Update: redcup Beverage Service

Tuesday, May 2nd, 2017

Website Development

At the end of February, we told you about our new client, redcup Beverage Service and their website development project. The site has been completed for several weeks now, so we have an update on the new design as well as some of the initial analytics.

The old redcup site did not have Google Analytics (GA) installed, so we don’t have year-over-year comparison data. However, we do have some promising stats from the first month that the new site has been functional. (Heck, just having GA installed is a huge upgrade. You can’t improve what you don’t measure. Hooking up GA to the site means redcup now has the means to measure their site’s performance and overall ROI.)

Website Development Benchmarks

Bounce Rate

First, the bounce rate is 36.45%. “As a rule of thumb, a bounce rate in the range of 26 to 40 percent is excellent. 41 to 55 percent is roughly average.” The site’s low bounce rate means it is pulling a relevant audience to itself.

Average Session Time

Second, the average session time in that period was just over two minutes (2:12). It means that people found enough engaging information to stay on the site an average of over two minutes. Think about how long you stay on any given website. Two minutes is good and a very respectable number for any website, much less a new website development.

Pages Per Session

Website Development

Third, the average pages visited per session is nearly 4 pages (3.50), which is great given that the bounce rate is so low and the average session time is over two minutes. If the bounce rate was high and session time low, we might infer that people were coming to the site, flipping through a bunch of pages, not finding what they are looking for, and bouncing off. Since all these numbers are strong, we can derive that the site is delivering relevant content to the target audience.

And that’s what good website development is supposed to do. Websites are conversation starters. They tell your audience that you are an expert at what you do and they should contact you. (Or that you’re easy and reputable to do business with and they should purchase on site from you.) For redcup Beverage Service, the new website is drawing relevant traffic, and the visitors are finding what they are looking for.

Is is time for your website to be updated? contact FiG to discuss your website development needs.

Web Development: New Client: Redcup Beverage Service

Monday, February 27th, 2017

Web Development Project for Redcup Beverage Service

When you think about great coffee or tea, do you see your local café? Our new client, Redcup Beverage, is bringing that coffee house flavor to offices in the Denver metro area. redcup offers fresh roasted coffee and organic teas, clean, fresh water and ice, and good-for-you snacks delivered right to your office. We think what they do—creating those workplace moments where co-workers gather together over an exceptional cup of coffee or tea—is pretty awesome. When they asked FiG to redesign their website, we were thrilled to take on their web development project.

Denver Web Design

Website Content

As a Denver web design firm, we specialize in local businesses who want to elevate their visibility and expand their reach. We take the time to understand what makes your business great and why you’re different from your competitors. In the case of Redcup Beverage Service, the owner, Christopher Anson has a wealth of coffee knowledge that he uses to create an unrivaled customer experience. Ask him about flavor profiles, taste tests, delivery systems, roasting methods–you name it. He is a walking encyclopedia of coffee knowledge. Not everyone has his level of expertise and background, so we are going to create a unique website for Redcup that fully conveys his unique value proposition.

Web Designer

Better Web Design

As a web designer, FiG does more than just put words and pictures onto the Internet. Web design includes creating a search engine optimized (SEO) site that has been properly constructed for perusal by both search engines and people. We make sure our sites are constructed with SEO best practices in mind.

The Redcup Beverage site will highlight their commitment to partnering with local coffee companies to offer coffee products from the best coffee roasters our state has to offer. It will also detail all the services they offer and their exceptional customer service. Their site will be finished soon, so we will post the beautiful results next month.

Thinking about redesigning your website? Need a good web developer? Contact FiG to discuss your website project.

Case Study: StaffScapes Website Launch

Monday, October 3rd, 2016

This month’s case study is a review of our client, StaffScapes and their website activity since their new site launch on July 20th. (more…)

New Client Announcement: Ageless Keepsakes

Monday, August 29th, 2016

The FiG Team is jazzed to announce a new client! We are working with floral preservation company, Ageless Keepsakes. They are committed to turning special occasions into cherished memories you can hold onto for generations with preserved wedding bouquets, military shadow boxes, flower petal jewelry, and new baby keepsake displays. (more…)