3 Steps To A Digital Strategy That Converts Micro Moments

June 22nd, 2018 by Regan Morton
Person illustrating micromoment

As with many of the other popular themes in marketing, Micro-Moments have become a common buzzword that is thrown around in conversations. The idea of a micro-moment was introduced a few years back but has become increasingly more popular as consumer behavior continues to adapt to a digital-centric mindset. But what does this idea mean […]

IHOP Tries Out A New Name: Marketing Genius or Total Flop?

June 15th, 2018 by Regan Morton

In response to recent stalls in sales, IHOP is launching a new line of burgers. Because burgers are an unexpected addition to the IHOP menu, the breakfast chain needed to generate buzz. Enter: a name change that went viral. What Is IHOb? Last week IHOP announced that they would be changing their name on social […]

Understanding What GDPR Means For Marketers

May 22nd, 2018 by Regan Morton
Data Collection and GDPR Compliance

As a marketer, you should be familiar with the General Data Privacy Regulation (GDPR) that will be fully enforced on May 25th. Having been ratified in April 2016 by the European Union with a two-year grace period for implementation, the timeline for compliance is rapidly coming to a close. It is important to understand how […]

London Is Not Lovin’ It – Junk Food Advertising Ban Proposed

May 11th, 2018 by Regan Morton

Advertising has taken a lot of heat over the years for the role it plays in the consumer journey and the increase in bad purchasing habits that have been formed. With the rise in obesity across the world, advertisers for junk food and restaurant products have been under the most pressure to do their jobs […]