Windex Transforms The Graffiti Scene

May 4th, 2018 by Regan Morton
Graffiti Artist

Last week, SC Johnson launched a new campaign for the latest product, Windex Foaming Glass Cleaner. With 15, 30, and 90-second video spots, social components, and a pop-up mural in Los Angeles, the privately held manufacturing company knocked it out of the park with these ads. The #Sparkle Story The premise of the campaign is […]

Artificial Intelligence Is A Key Player In Marketo/Google Product Debut

April 30th, 2018 by Regan Morton

In August, Marketo announced a long-term collaboration with Google Cloud to help scale Marketo solutions and make them more widely available to marketers. The first product of this collaboration, AudienceAI, debuted today. This solution is a program that uses the Google infrastructure and artificial intelligence to help marketers more easily expand target audiences. Marketo is […]

Bringing A Greater Purpose To Life With HopeNWellness

April 27th, 2018 by Regan Morton
Feeding America

A long-time client of ours is expanding his reach to help the community. Chiropractor and owner of Ideal Health, Dr. Greg Funk, launched HopeNWellness, an online affiliate of Metagenics supplements. Fifty percent of the sales through HopeNWellness go to Feeding America, which helps provide food for hungry families in the United States. The Story Of […]

Which Is Better: SEO Or PPC?

April 25th, 2018 by Regan Morton
SEO vs. PPC concept

As digital marketers, we get this question all the time. Each time we speak to someone who is wondering about the best marketing tactics to drive traffic to their website, our answer is always the same: “It depends.” In order to choose the most effective tactic to complement a marketing strategy, one must take into […]