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Posts Tagged ‘Amazing Moves’


Case Study: New Website for Amazing Moves

Monday, July 25th, 2016
Amazing Moves has been our client since 2011 and their business has grown considerably since then. Their growth is a result of their hard work, excellent customer service, and yes, FiG’s marketing efforts. In, March, we announced that FiG was in the process of revamping the Amazing Moves Denver website design. The site was launched in April.
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Case Study: Amazing Moves PPC Advertising

Tuesday, January 27th, 2015

At FiG we pride ourselves on creating measurable, positive ROI, and one of the most common projects we have where we’re measuring ROI on an ongoing basis is pay-per-click advertising.

We have a range of clients we are currently doing pay-click-advertising for, including Denver Community Credit Union, Davidsons Liquors, Portocol Business Strategies, and more. One client we’d like to focus on today though, is Amazing Moves Moving & Storage.

Amazing Moves has been a client of FiG Advertising for 5 years, and as such we’ve been handling their PPC advertising efforts along the way. Amazing Moves tends to run PPC campaigns in the fall, winter, and spring when the moving season is slower. In doing this it becomes FiG’s job to acquire as many new customers as possible through PPC advertising.

We do handle Amazing Moves’ SEO, and keep a nice balance of acquiring new customers through organic search, but as mentioned before, the autumn, winter, and early spring months are slow moving seasons, thus less people are searching for movers, hence activating PPC advertising to keep new customers rolling in.

One of our main goals when running a PPC campaign is to keep the customer acquisition cost low, and continue to make that cost drop month-over-month and year-over-year. We optimize our campaigns to focus on the cost per lead, rather than the cost per click. Often times advertisers will neglect this idea by assuming that a low cost-per-click equals a better campaign. This is not always the case, as often you will find that low-cost clicks do not produce the best leads. So, it’s usually better to bid high on targets that produce quality leads, rather than bidding low and getting several clicks for the same value but are not producing quality leads.

For Amazing Moves, we’ve done just this during our 2014 (moving into 2015) campaign.

Amazing Moves PPC Graph

In looking at October, November, and December’s numbers, we’ve managed to drastically reduce their cost per lead year-over-year and maintain a fair amount of leads. If you look at the cost per lead each month compared to the cost per lead for the previous year, we’ve managed to reduce lead cost upwards of 50%.

Another worthy note is that the paid traffic bounce rate this year vs. last year has improved 7.63%.

Amazing Moves Bounce Rate

This indicates that the ads and keywords we’re using are an improvement on those used last year — increasing the likelihood that a clicker will stay on the site and follow through.

Going forward we will continue to optimize Amazing Moves’ campaigns in a way that hopefully continues to produce ample leads at a lower cost. This is a goal for all of our clients that we meet often.

If you are interested in how FiG Advertising can help boost your PPC efforts, or if you’re curious about trying PPC advertising for the first time, please contact us today for a consultation.

New Resources from FiG-Moving & Storage Industry Whitepaper and Case Study

Tuesday, March 6th, 2012

FiG Resources

As you might not know, the FiG Resources page represents our on-going commitment to research and understanding of the industries that our clients and prospects live in.  In order to provide long-term support to our clients and audience, we believe our dedication to marketing insight is a valuable resource for you.  Even as we continue to grow, we make it a top priority to provide industry updates and marketing trends to help our clients further understand their customers.

The recent white paper on US Moving and Storage Industry covers the market demand factors and customer demographics that moving and storage companies will continue to experience in the coming year.  During our industry research, we have identified several major business challenges that every moving and storage company faces: economic fluctuations, fuel and insurance costs, competition against self-moving companies, and high damage claim costs.  We’ve also revealed some positive business trends that moving and storage companies should realize and seize as opportunities.

The case study discusses a specific brand problem that a high-end moving company has faced and the solution to their problem.

To download the white paper, click here.

To download the case study, click here.

Branding + Website Case Study–Amazing Moves

Monday, February 27th, 2012
Old Amazing Moves Brand Presentation

Old Amazing Moves Brand Presentation

For a long time Amazing Moves Moving & Storage had successfully established themselves as a moving company that provides exceptional service and value, but they were lacking a brand focus that could properly leverage that in the larger community of consumers who had never used them before.  Their message lacked a common focus to convey their quality to potential customers.

Problem:

  • Amazing Moves was missing a distinctive mark that customers could latch on to.  They had their iconic red trucks, but no logo that would fully represent the brand image that would resonate with these customers.
  • Their website architecture was very clustered and was missing a clear goal or call to action.
  • Their brand presence lacked an emotional connection which was necessary to project the image of trusted Denver movers.

Amazing Moves realized their limitations and came to FiG for some answers.

Solutions:

After defining their audience and understanding their company, we developed an updated branding strategy that would reflect the fresh brand look & feel that they were looking for.

  • We started by delivering a new logo that captures the essence of their business while still remaining recognizable to their existing clients.
New Amazing Moves Logo Design

New Amazing Moves Logo Design

  • FiG then created new collateral that would demonstrate this updated image to their prospective clients.  A new logo alone was not going to be enough to fully encapsulate this fresh positioning in the minds of their prospects.  A cohesive brand is vital.
  • That is also why we redesigned their website to properly convey this new look, accommodate multi-media files, and improve the overall user experience to maximize conversion.
The new Amazing Moved Website

The new Amazing Moves Website

Result:

Amazing Moves’ website won a Marcom Gold Award in 2011.

The changes coupled with an on-going SEO and Conversion Analysis effort has produced very satisfying results for Amazing Moves:

In year over year traffic:

  • Web-traffic grew by 49.66%
  • Unique visitors rose by 47.72
  • Page views by 65.48%
  • Average time on site increased by 14%
  • Pages per visit increased 10%
  • “Request a Quote” and “Contact Us” form conversion rate has grown impressively into double-digits

We are extremely proud of the results from this project and look forward to helping others in similar situations.  If you are looking to revitalize your brand, do not hesitate to contact FiG for a consultation.