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Posts Tagged ‘case study’


Courtside Consulting Improves Digital Presence

Wednesday, April 11th, 2018
Courtside Consulting Logo

Recently, we had the opportunity to help our longtime client, Courtney Berg of Courtside Consulting, with a complete redesign of her website.

Courtside Consulting is lead by Human Resources expert, Courtney, who has more than 30 years of experience helping companies develop an effective business strategy. Offering speaking engagements, digital support programs, and consulting, we wanted to communicate the value of the Courtside programs online.

Creating A Stand-Out Look

Courtney is well-known for vivacious and engaging presentations that employees across the country love. We needed to create a brand identity that reflected the personality she is able to bring to business operations – it is this character that makes Courtside Consulting stand out among local and national competitors so it was important to convey that in the digital assets of the brand.

Our designer created a layout that was bold, just like the brand. With new and improved brand standards, we were able to more efficiently guide users through the site.

We did this by moving navigation and introductory text above the fold and creating clear calls-to-action for each of the different services available through Courtside Consulting. Additionally, the new design was mobile-friendly so users could access information anywhere.

Developing Robust Content

The previous website was missing the detailed content profile that search engines and consumers alike prefer. With so much to offer, it was an important factor in driving both traffic and conversions. Not only that but by building out the content we were able to communicate the unique value of each individual service, as well as include many raving testimonials from current and past Courtside clients.

The Results

Overview

Since we launched the new site in mid-December, we have seen a substantial decrease in the bounce rate, which is a great indicator that users are finding the content they are looking for when navigating to the new site. Additionally, in the past month, we’ve seen direct traffic more than double.

Behavior

Nearly 80 percent of this month’s traffic came from new visitors, indicating that new, prospective clients are finding the site. When we drilled in on the behavior of some of these visitors, we saw session durations of substantial length, with many spending at least two minutes on the site all the way up to nearly twenty minutes online.

Location

We saw an increased presence of United States based visitors, with Colorado bringing in the most traffic, followed by New York. This increased reach is a great sign as Courtney continues to grow her brand.

Device

We saw an 800 percent increase in session duration of mobile users. In a mobile-centric world, it was vital that we updated the Courtside site to be mobile responsive, and users clearly appreciated the ability to access the content from their phones.

We are so excited to see how Courtside Consulting’s updated digital presence will continue to help grow the business.

If you are interested in revamping your online presence and growing your business through digital acquisition, contact FiG Advertising + Marketing today.

Case Study: StaffScapes Website Launch

Monday, October 3rd, 2016

This month’s case study is a review of our client, StaffScapes and their website activity since their new site launch on July 20th. (more…)

Fall River Gets Mobile-Optimized Website

Monday, August 22nd, 2016

On May 4th of this year, FiG launched a mobile-optimized website for Fall River Benefits.

Fall River is an employee benefits consulting firm. Their Mission, “Fall River Employee benefits strive to be the most innovative and proactive benefits broker on the Colorado Front Range. Our services for you will be comprehensive in depth and breadth, and incredibly customized to be personalized to your unique needs.”

Why Mobile Optimize?

In 2015, 51% of digital media consumed in the US by adults happened on a mobile device. With those kinds of statistics, it’s clear that without a mobile-optimized website, you’re missing out on potential clients.

What’s Different About Mobile-Optimized Websites?

Mobile optimization allows a website to scale to the size of the smaller screen without losing any clarity. Websites that aren’t mobile optimized are cumbersome to navigate from a mobile device and users usually bounce instead of struggling to navigate the site. Mobile sites have clear navigation tools, the text is much easier to read, and the overall functionality is easy to navigate from a smaller screen.

The Proof is in the Google Analytics

Being mobile optimized also means that the user experience is greatly enhanced. As we said, half of media consumption is happening on mobile, so it has a huge impact on the quality of the user’s experience on your site. (Mobile optimizing will also improve a site’s Google search rankings because Google no longer views non-mobile-optimized sites as relevant.)

You can see exactly how Fall River’s non-optimized site compares to the new mobile-optimized website here:

FR-Overall
This year with mobile-optimized website compared to last year without a mobile-optimized website

The number of sessions increased 14.43%, the percent of new users increased 23.68%, and the pages per session increased 2.14% comparing this period the site has been mobile optimized from last year when the site was not mobile optimized.

Does your website need to be mobile-optimized? Contact us to discuss optimizing your website for mobile.

Case Study: New Website for Amazing Moves

Monday, July 25th, 2016
Amazing Moves has been our client since 2011 and their business has grown considerably since then. Their growth is a result of their hard work, excellent customer service, and yes, FiG’s marketing efforts. In, March, we announced that FiG was in the process of revamping the Amazing Moves Denver website design. The site was launched in April.
(more…)