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Posts Tagged ‘collateral material design’


New Client Announcement: Maple Street Pie Company

Thursday, June 14th, 2012

The Maple Street Pie Company’s brand development and logo project has been very exciting and fun for our creative FiG team.  After several months of revision, we are now very excited to show you the final version of the logo!

The Client:

Maple Street Pie Company is a local provider of handcrafted pies.  The company offers pies at wholesale prices for local coffee shops and cafes in Denver (such as Fluid Coffee Bar, Biker Jim’s Gourmet Dogs and The Chef Driven Gourmet Food Truck), as well as catering and individual sales.

Design Concepts: Hand Crafted and Compassion

  • Hand Crafted: Every pie is handmade, and so are the logo and the font.  Our award-winning FiG team believes that a good brand identity carries the essence of the products.
  • Compassion: It is not just a pie that Maple Street Pie Company tries to see.  It is love and passion that makes their pie delicious and special.  The heart shaped diamond on top of the pie symbolizes the secret ingredient in every delicious pie that the company makes and sells–LOVE.  The company owners are not interested in just closing a business deal, instead they treat every business relationship sincerely and carry it to a level where they can call their clients “friends”.

Color: Creamy Delicious Color

  • The creamy orange color presents a perfectly baked delicious pie.
  • The turquoise is a unique blue that is usually used to describe a rare and valuable gemstone.  Here it symbolizes the valuable relationship that the company has with its customers.

Do you need a brand identity for your company?  Contact FiG to get a great one!

Brand Development – CourtSide Consulting – New Client Announcement

Friday, April 27th, 2012

FiG Advertising and Marketing is pleased to work with CourtSide Consulting on a new brand development and identity project.

The Client

CourtSide Consulting specializes in transforming day-to-day HR responsibilities and management issues into exciting and influential learning experiences.  Courtney Berg, owner and consultant, brings her extensive HR and operations background to clients with three core services: HR EasyLink, HR Systems Set Up, and Training and Consulting.

The Challenge

Experience, awareness, and trust are the most important factors in branding for HR consulting companies.  How well a brand communicates the benefits that it offers, and how well the audience perceives the brand is a challenge that CourtSide recognizes as an important element in growing business.  CourtSide’s current brand has become synonymous with Courtney’s personal expertise, and part of the impetus for the new brand mark is to increase the prominence of the company as a whole over her personal brand.

The Project

CourtSide Consulting has all the right tools to help businesses with their HR and management needs.  The company’s new identity should reflect the growing value of their growing brand and expertise.  Our award winning FiG team believes a new logo design that promotes their professionalism and continued success will re-engage their existing clients and increase brand awareness to a wider audience.

Check back later to see the new brand, and Contact FiG if you need us to spice up your brand!