Posts Tagged ‘content marketing’

Bringing A Greater Purpose To Life With HopeNWellness

Friday, April 27th, 2018
Feeding America

A long-time client of ours is expanding his reach to help the community. Chiropractor and owner of Ideal Health, Dr. Greg Funk, launched HopeNWellness, an online affiliate of Metagenics supplements. Fifty percent of the sales through HopeNWellness go to Feeding America, which helps provide food for hungry families in the United States.

The Story Of HopeNWellness

As a practitioner of alternative medicine, Dr. Funk is passionate about helping his patients live happier, healthier lives. He believes that the body can be harnessed as a tool to improve overall wellness, but under certain scenarios, it needs a little assistance.

In order to help his patients live a well-balanced life, Dr. Funk turned to Metagenics. Metagenics creates all natural supplements that aid the body in becoming the all-powerful tool it has the capability to be. From immune health and function to muscle, bone, and joint health, Metagenics has products to support any weakness that is holding you back from reaching your full potential.

As Dr. Funk started recommending Metagenics products to his patients that were presenting with problems that required additional support, he began to consider how he could make an even bigger impact on the community and its wellness. With two daughters at home, Dr. Funk has always been devoted to the youngest of generations. In seeking a way to fulfill a larger purpose, Dr. Funk found the organization, Feeding America. With more than 13 million children and 41 million Americans facing hunger every day, he didn’t think twice about forming a partnership.

FiG Advertising – Your Partner For Affiliate Marketing

As a partner of Metagenics, Dr. Funk sells the products on behalf of the parent organization. He needed someone to develop a site that would be compatible with the Metagenics e-commerce website, as well as build a loyal audience who are as passionate about the cause as he is.

The Naming Process & Logo Design


Dr. Funk worked closely with our graphic designer to develop a brand identity that represents everything this project means to him. That started with the naming of his organization. The name HopeNWellness encompasses the two key goals for the organization – hope for Americans that are unable to get sustenance on their own and wellness for all, achieved through nutrition, supplements or both.

From there we went into logo development. The final product resulted in two lines that cross to form a circle, which represents the two key goals of hope and wellness and how they work together to create the complete picture of overall wellness.

Website Design & Marketing Automation

The website followed. Designed with the HopeNWellness brand standards, we created a comprehensive blog site for consumers to get detailed insight on Metagenics products. All the content is set up with marketing automation software to distribute to current and potential consumers, as well as included in a robust social media campaign to increase overall awareness and engagement.

Dr. Funk and our content writer will be teaming up to generate content each month to help the target audience get to know Metagenics and HopeNWellness.

We are honored to be working with Dr. Funk to help bring this project to fruition for a greater purpose.

If you’d like to learn more about the organization HopeNWellness serves, Feeding America, click here.

If you’re interested in learning more about Metagenics, you can visit the HopeNWellness site here.

Finally, if you have a dream project that you’d like to pursue, contact the branding and marketing experts at FiG Advertising + Marketing today to schedule a consultation.

Why Content Marketing Works

Wednesday, February 21st, 2018

Content MarketingOn any given day, an individual is exposed to anywhere from 4,000 to 10,000 ads. Our constantly connected world has left the average person immune to the impacts of traditional advertising methods – we avert our eyes from the right side of our Facebook news feed and instinctively close pop-ups without even looking at the brand it is associated with. Every year, billions of dollars are spent on marketing that the general public simply ignores. Each new attention-grabbing evolution seems to dissipate faster than the last. Content marketing, however, is here to stay. Why? Because it solves a consumer problem.

What Is Content Marketing?

As defined by the Content Marketing Institute itself, content marketing is a “strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience – and, ultimately, to drive a profitable customer action.” Now, without all the buzzwords, this is the practice of creating content that consumers are already looking for and distributing it in places where consumers already are. It is not the practice of disrupting the lives of consumers, but rather assimilating seamlessly alongside the other resources they use everyday.

Why It Works

Content marketing is effective because it takes the focus off the sale and puts it on the consumer and their wants and needs. We no longer wait for the daily paper to consume news and information, we actively consume all day long on blogs, social media, and search engines. Consumers are looking for substance, relevancy, and authenticity and if you are not providing it, then they look elsewhere.

Personalization Done Right

Consider Coca-Cola’s Share A Coke campaign. Coke disrupted the soft drink industry by replacing the original branding with first names sending people out around the world looking for the bottle that had their name emblazoned on it. They listened to what their consumers were saying – that Coke was too predictable – and they did something about it. The campaign was not focused on tracking consumer behavior, retargeting potential customers, or even generating a sale. It was about forging a personal connection with their audience. And it worked.

Developing A Content Marketing Strategy

For content marketing to be successful, it does not have to be done on an international scale, though. Successful content marketing is simply providing what consumers are looking for where they are looking for it. The ability to curate this content is how brands gain influence.

The first step is determining what your current and potential customers are looking for. Are you an office supply store whose customers are looking for ways to improve their organization and productivity? Are you a fashion blogger whose readers want to be the first to know about latest trends and great deals? Maybe you are an athletic wear retailer who’s consumers want tips for improving speed and agility.

Figuring out the unanswered questions that lay in the perimeter of your brand’s expertise is the sweet spot for successful content marketing.

If you want to make a bigger impact with your marketing efforts, contact FiG Advertising + Marketing. We can help you create a successful content marketing strategy that resonates with your audience.

Scoperite Takes On The Storm – Our Newest Client

Thursday, January 25th, 2018

Scoperite LogoScoperite is a full-service claim management software providing public adjusters with a complete solution for staying organized throughout the entire insurance restoration claim process. Owner and proprietor, Constantine Anest, started out in the industry at Ethos General Contractors, LLC, a complete contracting service, which he took ownership of in 2009. His extensive experience with restoration claims and their many moving parts is what led him to develop Scoperite.

Guided by the tagline “Success through simplicity,” Scoperite offers an all-inclusive and easy-to-use solution for managing, organizing, and referencing all of the documents and details needed during the claims process. From a built-in camera for easy photo uploads to downloadable PDFs that can be customized for each relevant party, this mobile application is truly a one-stop-shop for public adjusters and their firms.

Claim Management Moves West

Scoperite had the right product, the next step was spreading the word. The annual Win The Storm Conference in Las Vegas, Nevada was the perfect place to start. After securing a booth, Scoperite came to us.

Trade Show Collateral

Win The Storm brings in contractors, public adjusting companies, and attorneys from across the nation to network and connect with different businesses and products in the industry. In order to stand out among nearly 100 other vendors, we needed to create unique collateral that accurately represented the Scoperite brand. We started with the standard necessities for a trade show booth – banner stands, table covers, and branded walls. Our designer worked to create a cohesive look that would spark intrigue and bring visitors to the booth.

The Scoperite team will be at the booth to introduce visitors to the software and establish connections with the Win The Storm attendees.

Video Promotion

Sample of video content

When it comes to a service like Scoperite, there are many details that are necessary to explain in order to convey the various benefits of the software. The best way to do this was through an engaging introductory video. We created a 60-second spot that would walk viewers through the process of creating and filing claims in Scoperite. It showed the unique features of the service, including the ability to take photos within the app, customize inspection checklists, store all information in the cloud, collaborate via a discussion board, and create and send email templates and other documents.

The video would be used at the trade show to introduce attendees to the service and then adapted for social media use.

On-Going Marketing

In addition to the special event promotion, we will also be managing social media marketing for Scoperite. In addition to this online engagement with current and potential costumers, we will be creating unique content that will live on-site through blog posts and supplementary videos.

Learn more about our newest client, Scoperite at

If you have an event coming up and want to leave a lasting impression on your target audience, contact FiG Advertising + Marketing today.

Ad Of The Month: KIND Sugar Installation in Times Square

Monday, September 25th, 2017

Ad Of The Month: KIND Sugar Installation in Times Square

In late August, KIND, a “not-only-for-profit” snack company, started the conversation about child sugar consumption in the United States. The sugar dump installation included 45,485 pounds of sugar displayed in Times Square representative of the amount of sugar American children are consuming every five minutes. The mountain of sugar is surrounded by sugar sculptures of kids, created with sixty-four pounds of sugar each. The average eight-year-old consumes that much sugar in one year.


Erected in the middle of the night on August 22, the installation certainly made a statement. The American Heart Association recommends children consume about 100 calories (25 grams) of sugar each day, while KIND estimates that the average nine-year-old eats their weight in sugar every year.

The installation was designed to promote KIND’s new Fruit Bites, which mark the brand’s first move into the fruit snack category. Having already disrupted the norm in other snack categories known for minimal nutrition, such as breakfast bars, KIND is off to a notable start for their newest venture in healthy snacks. The new Fruit Bites are the first of their kind to be made with only fruit and with no added sugar. True to the brand image, the packaging proudly displays the ingredients of each flavor – five cherries and half an apple goes into the cherry apple flavored fruit bites. Each pouch comes packed with one full serving of fruit.

The Center for Disease Control and Prevention (CDC) notes that more than 40 percent of a child’s daily caloric intake is made up of empty calories from added sugars and solid fats. And although there has been an increase in the amount of fruits and vegetables consumed by children ages 2 to 18 years in the last decade, there is still a long way to go towards eliminating the excess added sugars in snacks and other foods. According to an interview with USA Today, KIND Health & Wellness Specialist, Stephanie Perruzza, R.D., hopes that this promotion for the brand’s new Fruit Bites will encourage parents to make more informed decisions regarding what they are feeding their children.

With 98 percent of users feeling an inclination to purchase a product after attending an event, such as this one, they are off to a great start with this experiential installation. In addition to KIND’s own outreach for the event, which included brand representatives in Times Square providing free Fruit Bites and branded flyers, as well as social media promotion on their own channels, it can be expected that a minimum of one-third of the passersby of this installation were taking photos or videos for their own social media channels.

Check out a video of the construction of the sugar mound on the KIND YouTube channel here.

Want to see your brand generate buzz like this? FiG Advertising + Marketing specializes in creating awareness that’s right for your brand. Find out what we can do for you.