Posts Tagged ‘denver ad agency’

Facebook 360 Canvas Ads

Monday, October 3rd, 2016

The first version of Facebook Canvas Ads was released back in February. These ads were limited to a few large brands and then later, opened to everyone. This month, Facebook has now added a 360-degree video feature to this ad platform to make them more interactive and more engaging than any social media ad ever before.


Advertisment of the Month: Gatorade’s Never Lose the Love

Tuesday, August 30th, 2016

With the 2016 Summer Rio Olympics at a close, we decided it was only right to feature one of the many great Olympic advertisements this month. “Never Lose the Love,” is a 70-second spot from Gatorade featuring some of our favorite Olympic athletes. These elite athletes have a particular dedication to their sport that goes beyond grit and commitment; they have a true love for their sport. (more…)

Ad of the Month: John Cena US Patriotism Take-Down

Friday, July 22nd, 2016

A snippet of the PSA from John Cena this Fourth of July.

A snippet of the PSA from John Cena this Fourth of July.

The Ad Council, released a PSA featuring John Cena on Independence Day this year declaring, “John Cena takes a break between dropping body slams to drop some truth.” It’s our ad of the month because it delivers the right message at the right time to the right audience.

5 Signs That It’s Time to Hire a Marketing Agency

Friday, May 13th, 2016

Over the years, we’ve been called in to create digital marketing results for B2B, B2C, and nonprofits of all sizes, and in countless industries. There are a number of reasons why companies decide it’s time to work with a marketing agency. Some are entrepreneurs who are looking to take their marketing efforts to the next level. Many companies have internal marketing people and seek an agency partner to be an extension of their existing team.

Here are the top five reasons our customers took the leap into digital marketing. This list can help you discern if it’s time you do the same.

1. You can’t afford to keep marketing specialists on staff. Your business is growing, but you can’t afford to keep web development, search engine optimization (SEO), email, and social media specialists on staff. A digital marketing agency allows you to have access to reliable professionals only when you need them, and someone to manage and coordinate all of their work on your behalf. You get the expertise without the added headcount.

2. You’ve had to learn to do basic marketing, but don’t have time to do it well. Are you a business owner who is trying to do everything yourself? If you spend more time on juggling social media, website updates, and other marketing tasks than running your business, it’s time to hire an agency partner. An agency will bring a strategic focus that will yield a better return on your marketing investment.

3. Your website is over two years old. Google’s ranking system changes year to year. If you are an established business and haven’t updated your website in over two years, it is time to hire a marketing agency. If your website hasn’t had a refresh in over five years, your number one goal should be getting a new website immediately. Yes, it’s that imperative since over half of online searches take place on mobile devices. A six-year-old site is not mobile optimized. A full-service marketing agency will build a website that is cohesive with your brand, easy to use on mobile and desktop screens, and is a robust foundation for your other marketing tactics.

4. You don’t generate new content. If you’re not creating authoritative content on a regular basis, then you’re not establishing your brand as an industry expert. (And your competitors are.) Without continual fresh content, Google doesn’t perceive your site as relevant and drops your ranking score. It’s important to stay on top of Google’s algorithm changes so your business can stay relevant in search results. An effective marketing agency will help your business stay ahead of the latest search engine optimization (SEO) and content marketing strategies.

5. You don’t have time to make marketing plans. If you’re planning your marketing tactics out just thirty days ahead of execution, you’re wasting money. An effective sales and marketing strategy includes short-term and long-term goals across multiple channels (social media, SEO, online advertising, direct mail, email, etc.) An agency understands how to integrate all those pieces so that they work together to build your brand consistently and compellingly across all platforms. And an agency will plan those multi-prong efforts three, six, and twelve months ahead, so they are more streamlined and effective.

Whether you’re an entrepreneur or you are part of a larger marketing team, a digital marketing agency can bring strategic knowledge, effective structure, and maximum return on investment beyond what you can do alone. Contact us to learn more about how Fig Advertising can optimize your marketing and get more customers in your door.

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