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Posts Tagged ‘denver brand agency’


Denver’s Fitness Scene Gets A WHOLE New Competitor

Monday, March 26th, 2018

New Digital Marketing Client Whole IntentWe are so excited to partner with Ashlee Van Buskirk to help with the development and branding of her fitness and nutrition company, Whole Intent. Ashlee is a Denver trainer, athlete, and nutrition enthusiast who wanted to share her expertise with the community. In order to expand her knowledge and brand, she came to us.

The Starting Line

Ashlee has spent her life in the health and wellness arena. From sports to nursing to competitive bodybuilding, she has well-rounded experience in a variety of the popular approaches to wellness. After achieving her Bachelor’s degree in Nutrition and Dietetics, Ashlee wanted to help people find a more sustainable way to implement a healthy lifestyle.

Naming A New Company

The first step to forging a connection with the community was to establish a brand identity. We dove into Ashlee’s experience, goals, and values to create a brand that was an accurate representation. We wanted the primary point of emphasis to be on Ashlee’s ability to help clients achieve a well-rounded and sustainable lifestyle through fitness and nutrition. Thus, Whole Intent was created.

Building Out The Brand

Logo Design

The next step was to design a logo. The clients of Whole Intent will achieve their goals by mastering three main pillars – fitness, nutrition, and wellness. Our graphic designer expertly crafted a logo that communicated the three essentials of the brand and complimented the name.

Mood Board

Following the design of the logo, we compiled a color palette and selected fonts and supporting imagery that conveyed the holistic message we wanted to communicate. At the center of this step in the branding process was a strategic mood concept: the brand message of Whole Intent would communicate the well-rounded and health-conscious mindset of both client and trainer. The brand is founded upon drive and dedication to self-improvement.

Developing Branded Assets

Wire Frame & Website Design

Once we had solidified the brand standards and message for Whole Intent, it was time to put them to work. Our designer built out a website that strategically facilitated action from prospective clients. Not only is the Whole Intent website functional but also aesthetically pleasing with a captivating design.

Business Cards

With the major digital assets under construction, traditional collateral was needed to begin Whole Intent’s infiltration into the community. Following the brand standards we established, eye-catching business cards were designed so that Ashlee could begin building up her client base and networking in the community.

Crossing The Finish Line

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Search Engine Marketing

As the bones of the website are constructed, we will create informative website copy that is search engine optimized. This will allow the site to immediately gain traction upon its upcoming launch.

We will continue with the search engine optimization of the site through on-going content creation on a blog. Through this medium, we will have a platform to share upcoming events, industry news, and supplementary information that will establish Ashlee and Whole Intent as experts in the health and wellness field.

Social Media Marketing

To round out our marketing strategy, we will establish a presence for Whole Intent on relevant social media platforms to distribute owned and second-party content that will afford us the opportunity to engage with current and potential Whole Intent clients.

Stay tuned for the website launch and future projects that we will be creating for Whole Intent – Denver’s health and wellness expert.


We are passionate about helping brands in any stage of the branding cycle. Whether you are a new company who hasn’t even decided on a name yet or an established brand that is looking for a refresh, FiG Advertising + Marketing can support you through traditional and digital marketing efforts. Contact us for a consultation today.

New Client Announcement: Maple Street Pie Company

Thursday, June 14th, 2012

The Maple Street Pie Company’s brand development and logo project has been very exciting and fun for our creative FiG team.  After several months of revision, we are now very excited to show you the final version of the logo!

The Client:

Maple Street Pie Company is a local provider of handcrafted pies.  The company offers pies at wholesale prices for local coffee shops and cafes in Denver (such as Fluid Coffee Bar, Biker Jim’s Gourmet Dogs and The Chef Driven Gourmet Food Truck), as well as catering and individual sales.

Design Concepts: Hand Crafted and Compassion

  • Hand Crafted: Every pie is handmade, and so are the logo and the font.  Our award-winning FiG team believes that a good brand identity carries the essence of the products.
  • Compassion: It is not just a pie that Maple Street Pie Company tries to see.  It is love and passion that makes their pie delicious and special.  The heart shaped diamond on top of the pie symbolizes the secret ingredient in every delicious pie that the company makes and sells–LOVE.  The company owners are not interested in just closing a business deal, instead they treat every business relationship sincerely and carry it to a level where they can call their clients “friends”.

Color: Creamy Delicious Color

  • The creamy orange color presents a perfectly baked delicious pie.
  • The turquoise is a unique blue that is usually used to describe a rare and valuable gemstone.  Here it symbolizes the valuable relationship that the company has with its customers.

Do you need a brand identity for your company?  Contact FiG to get a great one!