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Posts Tagged ‘FiG Advertising and Marketing’


Branding a New Payroll Services Company

Monday, October 3rd, 2016

Lodestar Tax and Accounting is a client that FiG branded back in 2013. Lodestar, “provides outstanding service to our clients because of our dedication to the three underlying principles of professionalism, responsiveness, and quality.” In the years since we branded them, their business has expanded, and they reached out to us recently to help them brand a new payroll company they are launching. This new service will offer cost-effective and comprehensive reporting and timely payroll administration.

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Ad of the Month: Geico’s “Lemonade, Not Ice T”

Tuesday, September 27th, 2016

You’re in for a “punny” surprise with September’s Ad of the Month. Geico started a commercial series called, “It’s Not Surprising,” this month with the Martin Agency. We found the series to be cheesy, but attention grabbing. We really love the commercial spot with actor and rapper, Ice-T, at a neighborhood lemonade stand. The core of the “It’s Not Surprising” campaign is that people may find these scenarios unusual, but it’s no surprise when customers save on auto insurance with Geico.

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Advertisment of the Month: Gatorade’s Never Lose the Love

Tuesday, August 30th, 2016

With the 2016 Summer Rio Olympics at a close, we decided it was only right to feature one of the many great Olympic advertisements this month. “Never Lose the Love,” is a 70-second spot from Gatorade featuring some of our favorite Olympic athletes. These elite athletes have a particular dedication to their sport that goes beyond grit and commitment; they have a true love for their sport. (more…)

Fall River Gets Mobile-Optimized Website

Monday, August 22nd, 2016

On May 4th of this year, FiG launched a mobile-optimized website for Fall River Benefits.

Fall River is an employee benefits consulting firm. Their Mission, “Fall River Employee benefits strive to be the most innovative and proactive benefits broker on the Colorado Front Range. Our services for you will be comprehensive in depth and breadth, and incredibly customized to be personalized to your unique needs.”

Why Mobile Optimize?

In 2015, 51% of digital media consumed in the US by adults happened on a mobile device. With those kinds of statistics, it’s clear that without a mobile-optimized website, you’re missing out on potential clients.

What’s Different About Mobile-Optimized Websites?

Mobile optimization allows a website to scale to the size of the smaller screen without losing any clarity. Websites that aren’t mobile optimized are cumbersome to navigate from a mobile device and users usually bounce instead of struggling to navigate the site. Mobile sites have clear navigation tools, the text is much easier to read, and the overall functionality is easy to navigate from a smaller screen.

The Proof is in the Google Analytics

Being mobile optimized also means that the user experience is greatly enhanced. As we said, half of media consumption is happening on mobile, so it has a huge impact on the quality of the user’s experience on your site. (Mobile optimizing will also improve a site’s Google search rankings because Google no longer views non-mobile-optimized sites as relevant.)

You can see exactly how Fall River’s non-optimized site compares to the new mobile-optimized website here:

FR-Overall
This year with mobile-optimized website compared to last year without a mobile-optimized website

The number of sessions increased 14.43%, the percent of new users increased 23.68%, and the pages per session increased 2.14% comparing this period the site has been mobile optimized from last year when the site was not mobile optimized.

Does your website need to be mobile-optimized? Contact us to discuss optimizing your website for mobile.