Posts Tagged ‘new brand’

New Client Announcement: Portocol Business Strategies

Thursday, September 11th, 2014

Portocol Business Strategies

We are pleased to announce our new client: Portocol Business Strategies

FiG has successfully helped to name the company and develop all of the company’s new branding & marketing collateral, including their logo and all new website.

About Portocol Business Strategies:

Portocol Business Strategies aims to be the number one business coaching, training, and consulting firm in Denver.

Coaching is generally offered to business owners, senior managers, and supervisors to change and improve behaviors and mental processes for overall improvement of the individual within the business.

Training is targeted to CEOs, managers, and department heads as a way to improve capabilities and knowledge and awareness of the business environment.

Consulting is offered to owners and managers as a way to establish processes and design new systems to create a sustainable business model that a small business rarely has the bandwidth and/or the experience to establish on their own. These services also include strategic planning and resource development.

Workshops and Seminars are provided as a marketing avenue but higher-value events are sold as an additional revenue source. These are fixed length classes providing a group learning environment on core business strategies and mental improvement.

A client can take advantage of any combination of these services so long as they are committed to following through and long term engagement.

To learn more about Portocol, visit their new website at

Portocol Website

Brand Development Strategy & Execution – Estes Park Medical Center – New Client Announcement

Wednesday, May 16th, 2012

Shortly after finishing a re-branding project, we are going to start two new ones: Estes Park Medical Center, and, as recently announced, a project with Denver Community Credit Union!

The Client:

Estes Park Medical Center

Estes Park Medical Center

Estes Park Medical Center (EPMC) is a local hospital that provides critical access and acute care with 24-hour emergency service (ambulance and air transport), medical and surgical services, obstetrics, home health care, as well as hospice.  Besides the medical center, there are three other facilities under the Estes Park brand:

  • The Prospective Park Living Center, which is adjacent to the hospital, offering physical, speech, and occupational therapy
  • The Family Medical Clinic and Specialty Clinic provides daily healthcare and general surgery, etc. to Estes Park communities
  • The Estes Park Medical Center Foundation, which acts as the financial backbone to all its medical facilities through the community support and donations

The Challenge:

In recent years, EPMC has expanded and renovated its facilities, grown its healthcare specialties and services, and widened its community partnerships. The challenge has been promoting each of their facilities under a cohesive brand that can still be recognized uniquely from one another.  One of EPMC’s main pain points is in their old brand image, which had not been refreshed since the 1970s.  What many of its patients, the surrounding community, and seasonal residents also don’t realize through the old brand image, is that EPMC offers such a diverse set up services and has top-of the line facilities and equipment and have received multiple awards for their level of care and expert physicians and doctors.

What FiG Will Do:

When it comes to branding issues, the focus should be put on the long-term benefit that supports a brand’s core value and future growth opportunities.  In the next six months, the award winning FiG team will work with our client to discover the core value of the EPMC brand, redefine the uniqueness, recapture the emotional connection with local communities, and roll out a new brand image to foster the future growth.  The brand development strategy project that we will perform includes:

  • Survey and Study
  • Focus Group Interviews
  • Brand and Marketing Audits
  • Competitive Audit
  • Logo and Collateral Materials Redesign
  • Integrated Marketing Plan
  • New Brand Roll Out

Check back later to see our work and Estes Park Medical Center’s new brand development strategy!