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Posts Tagged ‘new client announcement’


Bringing A Greater Purpose To Life With HopeNWellness

Friday, April 27th, 2018
Feeding America

A long-time client of ours is expanding his reach to help the community. Chiropractor and owner of Ideal Health, Dr. Greg Funk, launched HopeNWellness, an online affiliate of Metagenics supplements. Fifty percent of the sales through HopeNWellness go to Feeding America, which helps provide food for hungry families in the United States.

The Story Of HopeNWellness

As a practitioner of alternative medicine, Dr. Funk is passionate about helping his patients live happier, healthier lives. He believes that the body can be harnessed as a tool to improve overall wellness, but under certain scenarios, it needs a little assistance.

In order to help his patients live a well-balanced life, Dr. Funk turned to Metagenics. Metagenics creates all natural supplements that aid the body in becoming the all-powerful tool it has the capability to be. From immune health and function to muscle, bone, and joint health, Metagenics has products to support any weakness that is holding you back from reaching your full potential.

As Dr. Funk started recommending Metagenics products to his patients that were presenting with problems that required additional support, he began to consider how he could make an even bigger impact on the community and its wellness. With two daughters at home, Dr. Funk has always been devoted to the youngest of generations. In seeking a way to fulfill a larger purpose, Dr. Funk found the organization, Feeding America. With more than 13 million children and 41 million Americans facing hunger every day, he didn’t think twice about forming a partnership.

FiG Advertising – Your Partner For Affiliate Marketing

As a partner of Metagenics, Dr. Funk sells the products on behalf of the parent organization. He needed someone to develop a site that would be compatible with the Metagenics e-commerce website, as well as build a loyal audience who are as passionate about the cause as he is.

The Naming Process & Logo Design

HopeNWellness

Dr. Funk worked closely with our graphic designer to develop a brand identity that represents everything this project means to him. That started with the naming of his organization. The name HopeNWellness encompasses the two key goals for the organization – hope for Americans that are unable to get sustenance on their own and wellness for all, achieved through nutrition, supplements or both.

From there we went into logo development. The final product resulted in two lines that cross to form a circle, which represents the two key goals of hope and wellness and how they work together to create the complete picture of overall wellness.

Website Design & Marketing Automation

The website followed. Designed with the HopeNWellness brand standards, we created a comprehensive blog site for consumers to get detailed insight on Metagenics products. All the content is set up with marketing automation software to distribute to current and potential consumers, as well as included in a robust social media campaign to increase overall awareness and engagement.

Dr. Funk and our content writer will be teaming up to generate content each month to help the target audience get to know Metagenics and HopeNWellness.

We are honored to be working with Dr. Funk to help bring this project to fruition for a greater purpose.


If you’d like to learn more about the organization HopeNWellness serves, Feeding America, click here.

If you’re interested in learning more about Metagenics, you can visit the HopeNWellness site here.

Finally, if you have a dream project that you’d like to pursue, contact the branding and marketing experts at FiG Advertising + Marketing today to schedule a consultation.

Denver’s Fitness Scene Gets A WHOLE New Competitor

Monday, March 26th, 2018

New Digital Marketing Client Whole IntentWe are so excited to partner with Ashlee Van Buskirk to help with the development and branding of her fitness and nutrition company, Whole Intent. Ashlee is a Denver trainer, athlete, and nutrition enthusiast who wanted to share her expertise with the community. In order to expand her knowledge and brand, she came to us.

The Starting Line

Ashlee has spent her life in the health and wellness arena. From sports to nursing to competitive bodybuilding, she has well-rounded experience in a variety of the popular approaches to wellness. After achieving her Bachelor’s degree in Nutrition and Dietetics, Ashlee wanted to help people find a more sustainable way to implement a healthy lifestyle.

Naming A New Company

The first step to forging a connection with the community was to establish a brand identity. We dove into Ashlee’s experience, goals, and values to create a brand that was an accurate representation. We wanted the primary point of emphasis to be on Ashlee’s ability to help clients achieve a well-rounded and sustainable lifestyle through fitness and nutrition. Thus, Whole Intent was created.

Building Out The Brand

Logo Design

The next step was to design a logo. The clients of Whole Intent will achieve their goals by mastering three main pillars – fitness, nutrition, and wellness. Our graphic designer expertly crafted a logo that communicated the three essentials of the brand and complimented the name.

Mood Board

Following the design of the logo, we compiled a color palette and selected fonts and supporting imagery that conveyed the holistic message we wanted to communicate. At the center of this step in the branding process was a strategic mood concept: the brand message of Whole Intent would communicate the well-rounded and health-conscious mindset of both client and trainer. The brand is founded upon drive and dedication to self-improvement.

Developing Branded Assets

Wire Frame & Website Design

Once we had solidified the brand standards and message for Whole Intent, it was time to put them to work. Our designer built out a website that strategically facilitated action from prospective clients. Not only is the Whole Intent website functional but also aesthetically pleasing with a captivating design.

Business Cards

With the major digital assets under construction, traditional collateral was needed to begin Whole Intent’s infiltration into the community. Following the brand standards we established, eye-catching business cards were designed so that Ashlee could begin building up her client base and networking in the community.

Crossing The Finish Line

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Search Engine Marketing

As the bones of the website are constructed, we will create informative website copy that is search engine optimized. This will allow the site to immediately gain traction upon its upcoming launch.

We will continue with the search engine optimization of the site through on-going content creation on a blog. Through this medium, we will have a platform to share upcoming events, industry news, and supplementary information that will establish Ashlee and Whole Intent as experts in the health and wellness field.

Social Media Marketing

To round out our marketing strategy, we will establish a presence for Whole Intent on relevant social media platforms to distribute owned and second-party content that will afford us the opportunity to engage with current and potential Whole Intent clients.

Stay tuned for the website launch and future projects that we will be creating for Whole Intent – Denver’s health and wellness expert.


We are passionate about helping brands in any stage of the branding cycle. Whether you are a new company who hasn’t even decided on a name yet or an established brand that is looking for a refresh, FiG Advertising + Marketing can support you through traditional and digital marketing efforts. Contact us for a consultation today.

Branding a New Payroll Services Company

Monday, October 3rd, 2016

Lodestar Tax and Accounting is a client that FiG branded back in 2013. Lodestar, “provides outstanding service to our clients because of our dedication to the three underlying principles of professionalism, responsiveness, and quality.” In the years since we branded them, their business has expanded, and they reached out to us recently to help them brand a new payroll company they are launching. This new service will offer cost-effective and comprehensive reporting and timely payroll administration.

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New Client Announcement: Portocol Business Strategies

Thursday, September 11th, 2014

Portocol Business Strategies

We are pleased to announce our new client: Portocol Business Strategies

FiG has successfully helped to name the company and develop all of the company’s new branding & marketing collateral, including their logo and all new website.

About Portocol Business Strategies:

Portocol Business Strategies aims to be the number one business coaching, training, and consulting firm in Denver.

Coaching is generally offered to business owners, senior managers, and supervisors to change and improve behaviors and mental processes for overall improvement of the individual within the business.

Training is targeted to CEOs, managers, and department heads as a way to improve capabilities and knowledge and awareness of the business environment.

Consulting is offered to owners and managers as a way to establish processes and design new systems to create a sustainable business model that a small business rarely has the bandwidth and/or the experience to establish on their own. These services also include strategic planning and resource development.

Workshops and Seminars are provided as a marketing avenue but higher-value events are sold as an additional revenue source. These are fixed length classes providing a group learning environment on core business strategies and mental improvement.

A client can take advantage of any combination of these services so long as they are committed to following through and long term engagement.

To learn more about Portocol, visit their new website at www.portocol.com

Portocol Website