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Posts Tagged ‘Web design’


Denver Personal Trainer Gets A Branding Face Lift

Friday, December 8th, 2017

Boost 180 Fitness Logo

Run and Find Out What Happens was a fitness company run by personal trainer and running coach Michelle Golla. With goals of increasing her client base, Michelle came to us to determine the best course of action for taking her brand to the next level.

Market Research

In order to determine where a brand needs to go to find success, we have to understand the current brand positioning and that of the competitors in the marketplace. After conducting an in-depth analysis of the personal trainers and other fitness competitors in the Denver area and gathering qualitative data from current and past Run and Find Out What Happens clients, we were able to put together a comprehensive campaign plan.

Re-branding

One of the most overwhelming pieces of data that we collected through our market research was two-fold. First, competitors in the area marketed a wide variety of services, including one-on-one training and group fitness. Second, current and previous clients came to Run and Find Out What Happens for a variety of reasons. Our next step was clear, we needed to expand the brand.

Michelle has certifications as a personal trainer, running coach, and health and wellness expert. She is well versed in fitness through a number of methods and we needed to share that with potential clients. We started by re-naming Run and Find Out What Happens to be more inclusive of the services Michelle was capable of offering.

Boost 180 Fitness Is Born

Our creative team worked to find a name that would encompass the fitness capabilities of personal training and group training, as well as Michelle’s specialized education in running.

Did you know that the optimal running speed requires 180 steps per minute? This little-known factoid drove us in our re-branding of Run and Find Out What Happens.

New Logo, New Color Palette, New Website – Same Personal Trainer

With a new name, came a new logo. Our graphic designer created an abstract representation of the Boost 180 Fitness focus on getting active. The goal of this design was to communicate the simplicity of adding exercise into an everyday routine.

When it came time to select colors that would represent the brand, we knew Boost 180 Fitness would need an appealing palette that was energetic and exciting. The bright colors that were chosen illustrated a fun and laid-back personality that would accurately reflect the brand values.

Finally, it was time to put the brand work into action and develop a brand new website for Boost 180 Fitness. Implementing all of the digital best practices, we developed a comprehensive website that shared the value of working out with Boost 180.

We built out content for personal training, group training, and sports fitness training using keyword research to ensure that potential clients were able to find the site. Additionally, we simplified the site structure for optimal user-friendliness. Then, we instituted a regular blog that lived on the site to keep fresh, relevant content on the page at all times.

We are excited to launch the complete website here in the next few weeks. Check back in a few months to see the results analysis of the Boost 180 Fitness rebranding.


 

Are you a new company looking to make your mark? Or maybe an established company in need of refreshed branding? FiG Advertising + Marketing can help your organization stand out with unique, targeted, and relevant branding that carries through all of your communication for an effective marketing campaign.

New Client: Website Design for Amazing Moves

Tuesday, March 15th, 2016

website design

We’ve done it before and we’re doing it again! We are pleased to announce that Amazing Moves Moving and Storage has tasked FiG with creating a new website design.

Your Dedicated Denver Marketing Agency

Many of our FiG audiences know that Amazing Moves has been a customer since 2011. Over the years we have taken on branding, website design, social media, content marketing, digital marketing and SEO projects.

Why We Love Amazing Moves Moving and Storage

Amazing Moves is one of FiG’s most valued customers and success stories. What we share pride in and love to talk about most is how their growing success contributes to the Denver community. They are a locally owned business whose co-founders have a reputation for hiring, training, and cultivating an exceptional team of professionals. They also support multiple charities and are the gift that keeps on giving to the Denver economy. When you see their moving trucks throughout the Denver metro area, you know they are doing great work.

How It All Began: Branding and Website Design

It seems like yesterday they first hired us for a branding project. Their only requirement was that we incorporate color schemes and a logo design that would complement their red trucks. They wanted minimal changes to their existing trucks so they could avoid unnecessary cost expenditures. What we came up with was a simple, creative, and memorable logo that they could easily add to their trucks. We then designed a website to reflect their new brand.

What’s New in 2016

Fast forward six years, Amazing Moves has experienced year-over-year growth and have added designer services to make your move even more amazing. FiG will build their new website for better functionality, mobile optimization across all devices, and easier site navigation between residential, commercial, and designer services.

Stay tuned for the new design! FiG Advertising is your leading Denver marketing agency. Contact us to discuss how we can optimize your marketing strategy.

Marketing Thought: Choosing The Right CMS (Content Management System)

Tuesday, March 24th, 2015

We live in an era of endless options when it comes to web design & development, but one of the most critical choices we (as web developers/digital marketers) initially have to make is: what content management system should be used? It’s often the first question that gets asked when pondering a new website build, and with an ever-growing list of platforms out there – WordPress, Drupal, Magento, Joomla, DotNetNuke, Concrete 5, Volusion, Wix… just to name a few – how does one choose?

For us, a marketing and web development agency, we tend to answer this question by posing another question: which CMS will work best for our client’s needs? Though, keep in mind we have pre-emptive knowledge about what each CMS offers, so we can usually make the choice relatively easy. But what about everyone else? What are some need-to-know basics and things to look for when choosing a CMS? Here are just a few…

• Understanding Functionality. It is crucial to research and understand which CMS can perform the actions you need it to. This may sound basic for anyone with a base understanding of web development, but (for example) if you’re building a website with an eCommerce focus (having the intent to sell goods through your site) you obviously wouldn’t want to choose a CMS that isn’t eCommerce focused or at least has the ability to integrate eCommerce functionality.

Ease of Installation and Compatibility. Often times just installing a CMS can be a tricky task. You have to understand how to best set up a server to work ideally with your chosen CMS, and know that the CMS you choose has the ability to implement its own databases and directories with ease… unless you are an advanced developer and have the time to do everything manually.

• Interface Navigation and Template Manipulation. Some CMS’ make it easy for any user to dive in and begin altering the design and layout of their site. For others, it’s a matter of knowing where certain items live within the CMS. If you don’t know how to reach and edit the items you need in order to manipulate your template, you will have a hard time producing a site. It is important to research how a particular CMS works in the backend and factor ease of use into your decision making process.

• Extension Availability & Performance. A lot of CMS’ come with basic functionalities, such as menu builders, page creators, and blog editors, but most CMS’ are not going to be equipped with everything you need right off the bat. Modules, plugins, and other extensions are basic add-ons that allow you to integrate more functionality, such as form builders, social sharing widgets, content sliders, and image galleries (to name a few). Some CMS’ offer a multitude of different extensions for one type of function, and others may have limited options for extensions depending on what function is being called for. It is important to research ahead of time and know that there are the extensions available that you’ll need for the CMS you’re going to use.

• Support and User Community. No CMS is perfect, and no template installs and works flawlessly (especially since most are built by third-party developers) so it is important to know that you’ll have sources to reference for trouble-shooting. For some CMS’, most trouble-shooting items can find resolve in just doing a quick Google search, but for others you may need to dive deeper and know where the right forums live in case you need to ask specific questions.

These are just a few things to consider before choosing as a CMS. Again, it basically boils down to: what are your needs – what do you need your website to do?  If you don’t have a clue, or even some basic web development knowledge, it’s always best to leave it up to professionals like us.

Choosing a content management system

 

 

New Client: CoorsTek Polymers

Tuesday, March 24th, 2015

CoorsTek Polymers

If you know anything about our client history, you’re likely aware that we’ve been working with CoorsTek for years to brand and market some of their sister companies, such as: CoorsTek Medical, Ceramatec, and others. We’re proud to announce our latest project with the Coors family of brands: CoorsTek Polymers.

Recently CoorsTek acquired the well-known polymers technology development company Outlast (headquartered in Golden, CO), and is now working to merge it with their own long-standing polymer products division out of El Segundo, CA to create this new CoorsTek division – CoorsTek Polymers.

FiG is currently working with Outlast and CoorsTek El Segundo to strategize, design and develop a new website for the CoorsTek Polymers brand. We are excited to be a part of this latest endeavor and can’t wait to announce the launch of this newly branded website sometime this summer. Stay tuned to our newsletter and blog for the announcement!