Posts Tagged ‘website redesign’

Case Study: StaffScapes Website Launch

Monday, October 3rd, 2016

This month’s case study is a review of our client, StaffScapes and their website activity since their new site launch on July 20th. (more…)

FiG New Client: Bayaud Enterprises

Monday, January 4th, 2016
bayaud logo

Recently, we launched and designed a new website for Bayaud Document Shredding, a subsidiary of Bayaud Enterprises. Since the shredding website saw dramatic increases in page views, pages per session, and average session duration, Bayaud Enterprises decided to upgrade their site as well.

Bayaud Enterprises is a non-profit organization that has been aiding individuals in the Denver community since 1969. The organization provides employment services to people with disabilities or that are experiencing other significant barriers to employment through various programs, such as:

  • Vocational evaluations/assessments
  • Work adjustment training
  • General office skills training
  • IT career-based training
  • Job seeking skills
  • Resume assistance
  • Job search and placement
  • Community resource navigation
  • and more!

The Marketing Challenge

Bayaud Enterprises has been a part of the Denver community for more than 40 years, yet has little brand or name recognition throughout the area. For an organization that depends on individual and corporate donors to fulfill their mission, this is a significant hurdle.

To help Bayaud Enterprises gain public awareness, FiG Advertising and Marketing will provide market research in target markets and the competitor landscape so that Bayaud has the strategic insights needed to inform their 2016 – 2017 marketing plan.

We will also use this research in the design and writing of their new website. The design will make information easier to find, and the copy will illuminate and enhance the brand. We will also enable the site to be more findable by developing a comprehensive search engine optimization (SEO) strategy for them as well. Stay tuned for the beautiful results.

Industry News – Responsive Web Design for 2013

Monday, December 17th, 2012

Recently, there have been a select few websites, where no matter if you looking on your desktop, tablet or smartphone screen, it still looks good and you can see all the content. This phenomenon is called responsive web design, and its on its way to becoming the next big thing in web design.

With the continued increase in mobile web use, it is more important than ever for companies to understand how consumers are interacting with their online presence.

Mashable, who recently revamped their website with responsive design, cited that for the first time since 2001, PC sales are lower than the previous year, with tablet sales said to exceed 100 million.  And on top of this, more and more people are reporting they prefer to read news on mobile web versus a mobile app.

A recent article from Internet Retailer, discusses the benefits of responsive design, specifically for Google. By using a responsive design, companies will no longer need to re-purpose content and they will retain one set of content on any given URL across all devices, helping with search engines and rankings.

While the coding skills needed to accomplish a responsive web site are still cutting edge, it seems it won’t be long until designers catch up. This past fall, Adobe even recently launched their new Edge Tools & Services,  which the company says is their brand for creating beautiful and mobile-ready content.

With the increase in mobile and the seemingly beneficial aspects of responsive web design, there is no surprise it is pegged to be the go to format for web design in the coming year.

If you have not yet encountered such a site, take a look at these great examples.

If you’re looking for a revamp of your internet presence and believe that responsive web design might be needed, contact FiG to see how we can help!

New Client Announcement: CourtSide Consulting LLC

Tuesday, August 7th, 2012

FiG is very excited to announce that we have extended our relationship with CourtSide Consulting LLC beyond the exceptional brand work and great service we have provided. With the new agreement in place, FiG will provide website development services for CourSide Consulting in the next several months.

The Challenge:

With a new brand identity created, CourtSide needs to develop its existing website so it is consistent with its new brand.  In addition, CourtSide has four websites: a blog website, a client login site, an event calendar website, and a brochure website with the company’s information.  These individual websites create confusion for CourtSide’s clients.

How Can FiG Help:

Our goals of this project are to develop a website that

  • reflects the new brand identity
  • integrates all the pieces that CourtSide needs
  • informs a website visitor on CourtSide’s service
  • encourages lead generation from the website.

Based on years of experience, the award-winning team at FiG will complete the project by 3 steps:

  • User interface development
  • Website development
  • Content implementation