As the presidential race enters the final few weeks, we’ve all seen plenty of political ads. However, a new political ad in support of presidential-hopeful Joe Biden has caught everyone’s attention because it’s unlike any we’ve ever seen before. The ad centers on the fact that Donald Trump is the first U.S. president in more than 100 years who doesn’t have a dog. With the tagline, “choose your humans wisely,” the ad appeals to people across party lines through a beloved human interest: dogs. And it’s incredibly effective. Here’s why, according to a top Denver marketing firm. 

Everyone at FiG is pleased to announce the revival of a partnership with a well-established small business, Creative Treatment Options. This Denver-based business operates as an outpatient mental health and substance abuse treatment agency. In the past, we supported Creative Treatment Options (CTO) by leveraging our branding expertise and web-design expertise. Several years have passed and now CTO is ready for a custom redesign of their site. As a custom Denver website-design company, FiG was thrilled to have another opportunity to work once more with this past client.

It should go without saying that marketing is incredibly important to the success of your small business. Without the right marketing measures in place, you’ll fail to attract customers for your business. But that doesn’t mean any old generic marketing campaign will do the trick. Your tactics need to be well-targeted and appropriate for your business. And it’s not always easy to develop a campaign on your own. As Denver marketing experts, we’re here to help you navigate the right path towards marketing success.

How will advertising continue to be shaped by the COVID-19 pandemic? That’s a question many business owners are asking as coronavirus cases in the U.S. continue to rise, sparking concern that the next big wave of infections has already begun. Here at FiG Advertising + Marketing, a top Denver SEO agency, we’ve shifted our style of advertising to meet a new reality—or a “new normal,” if you will. 

However, a lot of these advertising changes will have implications long after we return to in-person work. No matter when that may be, it’s safe to say the recent adjustments to social distancing, remote work, and online shopping will forever shape the advertising industry.

A man shouts to a bus full of people on his morning commute that he’s browsed eight different sites for divorce attorneys. A woman whispers her login information to a stranger in a movie theatre. A commuter on her way from work tells a stranger her home is in 1,000 feet. A speed walker tells everyone he passes what his heart rate is. A woman shouts her credit card number over a microphone in the middle of a busy park. Some of these overshares are slightly embarrassing and some can be considered privacy violations, but they’re all examples from Apple’s most recent “Over Sharing” ad. And as a top Denver ad agency, we’re going to examine it closer and discuss what this privacy ad gets right. 

Everyone on our marketing team at FiG is pleased to announce the addition of another client to our portfolio: Grant Muller of Spaces Real Estate. Grant is a highly experienced residential real estate agent, and one of the founders and owners of Spaces Real Estate. Grant and his team of realtors work diligently to help families sell and purchase homes in the Boulder and Denver areas. For numerous years, upwards of 98% of the homes bought and sold through Grant came from referrals. Grant wanted to expand his marketing efforts to bring in new clients through other mediums. As a top Denver digital marketing firm, FiG was more than happy to implement new strategies to acquire high-quality leads for his business.

At FiG Advertising + Marketing, we support companies across all industries through the development of new brands and logos. Recently, our graphic designers were able to work with a company in a unique industry area to create an engaging logo and a starting point for their brand. The company, called Zero Service Vending, came to us looking for a fresh brand design that would not only appeal to their target market but will also stand the test of time. As leading experts in logo design in Denver, our designers at FiG were eager to get started on this branding project.

On any given day, over 3.5 billion people log into social media platforms around the world. And all of those users will spend anywhere from a few minutes to several hours on those platforms each day. Whether you’re familiar with social networks or not, you can’t ignore the fact that social media is an essential part of any digital marketing strategy today. If you’re disregarding your social media presence, you may actually be negatively impacting the potential of your company. Believe it or not, your business stands to gain tremendous benefits when you leverage the right social media marketing in Denver, CO.

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