1. Focusing on SEO
In 2019, search engine optimization (SEO) was the top-performing marketing channel for 66% of businesses, according to a recent survey released by Conductor. And since the COVID-19 outbreak, internet use has skyrocketed, as we saw broadband data usage increase by 47% in the first quarter of 2020.
For essential businesses that haven’t had to close, SEO has been the key to helping them stand out from the competition and continue driving traffic to their sites.
Marketing firms that focus on SEO not only increase site traffic, but they can also increase qualified traffic too. Qualified traffic refers to the people that visit your site who are very interested in what you have to offer and likely to convert.
SEO not only benefits your business during this crisis; it also leads to long-term growth and gains. Once an article or webpage is optimized, it will generate traffic for years to come.
2. Investing in lower-cost channels
It should come as no surprise that marketing budgets are being adversely affected by the pandemic. As many as 86% of businesses think it will be more difficult to reach their goals during the pandemic and 40% are lowering their marketing budgets.
Top marketing firms in Denver know that a smaller budget doesn’t mean you’ll yield fewer results. It just means that your strategies have to shift. Many firms are choosing to invest in more lower-cost channels like SEO, email marketing, and social media marketing for their clients. When these marketing methods are implemented in strategic ways, they’ll still deliver results even with a lower budget.
3. Creating COVID-19 related promotions
Promotions are a great way to increase brand awareness, gain new customers, and increase revenue. COVID-19 related promotions provide an opportunity to go one step further and show your commitment to your customers and their well-being.
These are trying times for everyone, and by offering sales, discounts, or specials, you can help make things easier for your current and prospective customers. Here are some promotional ideas top marketing agencies are implementing:
- Reduced or free services for first responders and front-line workers
- Charitable sales promotions, such as donating a portion of their proceeds to local or national COVID-19 relief funds
- Volume discounts to help raise average order values
- Buy one, get one free promotions to increase conversion rates
- Free shipping once customers reach a certain value threshold
- Offering a bundle discount so that customers can try new products
Discover how top marketing firms in Denver can boost your bottom line
Marketing is an incredibly important part of any business, but especially so during an economic downturn. At FiG Advertising + Marketing, we’re dedicated to treating our clients’ budgets as an investment that will be managed and protected. Our marketers will develop multi-channel marketing strategies that will be in line with your budget and business marketing goals.
Contact us today to see why we’re a top marketing firm in Denver and how we can transform your marketing strategy to withstand the uncertainty of an economic downturn.